Introduction

Return of ordinary customers: price war is hard

He once knew nothing about the clothing industry, but repositioned fashion and launched an online revolution; He once boasted that the annual sales exceeded 10 billion yuan, but because of the miscellaneous categories, he was in a serious inventory crisis; Why did he change his attitude towards the traditional clothing industry from disdain to awe? Will his demanding growth rate become a new constraint in the progress? This issue of Face to face Finance talks with Chen Nian, Chairman and CEO of Vancl and founder of VANCL. (Weibo) 。 [Full transcript] [Comments]

Face to face in this issue

Vancl CEO Chen Nian

Chen Nian, Chairman and CEO of Vancl (Beijing) Technology Co., Ltd., founder of VANCL. In 1997, he founded the Xishu Good Book Club. In 1998, he founded Book Review Weekly. In 2000, he was a member of the founding team and executive vice president of Excellence. In October 2007, we created the VANCL brand, sold shirts, T-shirts and other clothing supplies online, and obtained the strategic investment of Duojiafeng Investment.

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Sentiment Quotations

one

E-commerce enterprises are suffering a lot

No e-commerce is willing to fight a price war. There is no way to do this, so I said it was a last resort. Everyone stood up. I dare to burn me first if I have money. They are very bitter.

two

Every customer is most likely to solve the inventory problem

As an Internet enterprise, Vanke is actually the closest to solving the inventory problem, and the answer is the closest. Because if you solve the inventory problem, it is your quick response.

three

Every customer wants to be a Chinese version of Uniqlo

As we all know, Uniqlo is a model in the world in terms of cost performance, and we can also feel that we actually improve ourselves through this process of comparison.

four

Worried that the target is too high is called crazy

Or I would say 30% more conservative. As soon as this went out, people said that they would be crazy again next year. So I would like to say this conservatively. I always want to do it quietly.

five

Female consumers are too unreliable

I really hope that I can find out the consumption habits and hobbies of female consumers slowly and reliably. But in the process of analysis, we found that female consumers are too unreliable.

six

Entrepreneurship is a particularly difficult process

I said it was not easy. As a brand, five years ago, I wanted to know that it was so difficult to build a brand. I would not be so excited. Entrepreneurship is a particularly difficult process.

Keyframes

Event history

Aoi attends the annual meeting of Vanke

Handwriting "Have dreams, love ordinary people" and embracing with the senior management one by one

Every customer responds to large-scale layoffs

Said that the layoff ratio was not 25% of the rumor or paved the way for listing

Deeply trapped in a toxic clothing incident

Responding that it conforms to China's quality inspection standards and industry standards

Past reviews

All videos
Dialogue with new state-owned enterprises

Column Introduction

Face to face Finance is a high-end interview program created by Sina Finance. The main interviewees are high-end entrepreneurs, high-level government decision-makers and famous economists. The program takes people as the core and events as the main line to explore behind the news hot spots, interpret business wisdom, feel the wise thoughts and sincere charm of the interviewees, and explore the relationship between people and actual economic behavior.

Team Introduction

plan: Wang Fei Editor: Cheng Qing, Li Shangwen host: Quan Jing Dubbing: Li Guoqing Product: Sina Finance
TEL： 010-62675167 E-mail： wangfei2@staff.sina.com.cn