Who is Wu Yifan? This popular question on Twitter is clearly confusing the American netizens.
Maybe Wu Yifan didn't expect to bump into "Sister A" Ariana Grande, who suddenly released her predecessor's new song "Thank U, Next" on November 3, before her new specialty landed in the US market. What's more, after the famous "Slaughter List" action in the domestic food circle, Sister A, a topic of great interest, was only ranked fifth in iTunes.
The Antares, which stunned the American audience and dominated the top four of the iTunes list, and beat Lady Gaga and Sister A to seven of the top ten, is from Kris Wu, Wu Yifan.
To make the story even more exciting, a screenshot was also circulated on Twitter, on which the agent suspected of Sister A tweeted that Wu Yifan's team was using robots to brush the list. As a result, a large number of fans of Sister A and Lady Gaga joined in the war to accuse Wu Yifan and his team of the behavior of brushing the list.
But then Sister A's agent said that the screenshot was fake. He didn't know Wu Yifan, but wished him well. This unexpected fan Tu Bang and the unexpected "European and American netizens looking for Wu Yifan" are fermenting into a circle battle between the European and American fan circle and the domestic food circle. To some extent, it reminds us of the previous battle between Wu Yifan's fans and Tiger Plung netizens, but this time Megni has to face the challenge of the international battlefield.
A contest between punting and fans turned into a serious public relations crisis for Wu Yifanfang again, but at the same time, it also created a massive domestic food circle communication case.
When music has gradually become a by-product of idols, and Aidu itself has become the core of the domestic idol industry, domestic netizens have long been accustomed to the time when fans slaughter the list, but in the European and American music circles, which are still speaking on strength, American netizens are obviously not familiar with this set of rules of the meal circle, and they do not understand it. Wu Yifan's new song runs behind Lady Gaga and Sister A on the list, She is a fan girl with thousands of fans.
They all have their own stubbornness, so they will never easily admit defeat.
After the war, maybe European and American netizens will not only know who Wu Yifan is, but also know more about the rules of engagement in China's food circle.
All Twitter are asking who is Wu Yifan, and why do netizens in Europe and the United States all cover their faces?
Wu Yifan's story begins with Sister A's new single Thank U, Next.
Last Saturday, "Sister A" Ariana Grande suddenly released a new single, "Thank U, Next," to shout to her predecessor, because Pete Davidson put the reason for their separation into SNL's advertising, so in this new song, Sister A counted all previous predecessors, and finally sent a sentence, "backing together". Former boyfriend Pete's response is: I wish you happiness.
This gossip had already ended, until the fans of Sister A were shocked to find that this new song, which may be very much expected by American youth, only reached the fifth place on the iTunes list one day after its release, and the first four songs were all new songs by a person named Kris Wu.
What's more amazing is that Kris Wu has seven of the top ten songs on the list. According to the statistical data of digitalsalesdata, Kris Wu has three of the top three songs, which have been sold more than 15000 times respectively. Sister A's new list is more than 13000, while Lady Gaga and Bradly Cooper's new list Shallow has only more than 6000.
Ordinary American netizens were shocked. They collectively asked on the social network screen: Who is Kris Wu?
He even named Wu Yifan "Kris Who" directly. Since then, this has actually become a war between the domestic food circle and European and American fans.
What made the war more complicated and exciting was that a picture appeared on both Chinese and foreign social networks. It was a tweet sent by Sister A's agent, accusing Wu Yifan's fans of cheating, but this behavior would not stop Sister A's progress and contact the team to deal with the matter.
But then he tweeted again: the screenshot was fake, not his own tweet.
Then the news that "Sister A's agent denied tweeting and accused Wu Yifan's fans of brushing the list" began to land on the domestic entertainment news plate. Although many domestic netizens had no idea of this news before.
Although whether Sister A's agent tweeted or not has become a Rashomon, the battle between Wu Yifan's fans and the European and American music circles has obviously been put on the table.
But a fact that European and American netizens and A-sister fans may never understand is that Wu Yifan's fans may not really use bots to brush the list.
They are killing the list with real gold and silver.
What European and American netizens can never understand is that their music consumption, which they are accustomed to, has actually been replaced by another form of fans' assistance in China.
The essence of the battle: the confrontation between the domestic food circle culture and the European and American fan culture
Wu Yifan's fans can sum up their comments on the list in two sentences: the first sentence is: My brother is always good, which is the result of my brother's efforts.
The second sentence is: everything we do conforms to the rules of the list, which is bought by fans.
in truth.
No one has ever stipulated that fans can't buy Aidu's album, and the purpose is not to enjoy music, but to help Aidu by buying it.
However, it is obvious that European and American netizens are not familiar with this set of game rules that domestic netizens have long been accustomed to.
In fact, this is not the first time that Wu Yifan has completed the Tubang.
He tried Like That in Europe and the United States before, and won double titles in the iTunes general list and Hip Hop/Rap rankings in the United States. It only took him one and a half hours to reach the top for nearly four days.
Last year, the song Deserve, which Wu Yifan co wrote with Travis Scott, also topped the iTunes top songs and Hip Hop songs lists in the United States.
Wu Yifan is not the only one who can kill the East Asian Idol in the United States. Two months ago, when Cai Xukun forcefully landed at the top of the iTunes list, the data also surprised American children. Interestingly, the second place was also Sister A.
At that time, Cai Xukun was not questioned so much by Wu Yifan this time, just because the former released only one single song, while Wu Yifan was his first album this time, and fans painted all the songs in it on Top 20, which triggered a phenomenon level "looking for Wu Yifan".
How about Wu Yifan's music?
To be realistic, at least it's not rude.
From the film episode "Juice" of "Extreme Agent: The Ultimate Return" to "Deserve" and then to "B.M.", Wu Yifan is indeed constantly completing his music improvement in Europe and the United States, adding more elements of the melodic loop in rap, becoming increasingly familiar with the language and flow mode of European and American music, and each time being escorted by European and American famous musicians, No matter how well Wu Yifan sings, the music production itself is commendable.
It is obviously not objective for many netizens to leave their comments on new songs abroad. Moreover, Wu Yifan's own freestyle aura and the sense of integration and isolation of advanced arrangers may be the most interesting part of this internationalization.
However, in terms of strength, whether such a new Wu Yifan song is strong enough to occupy seven seats in the top ten of the list is another question.
Because the list believes in real gold and silver, and Wu Yifan's Megneys have accumulated strong purchasing power in order to complete their dream of entering Europe and the United States.
But this eventually led to a huge dislocation.
In the domestic idol market, after 2008, both physical and digital albums are more like the periphery of singers than works, and fans buy albums more for ranking on the charts. Instead of listening to music, they used their fingertips to help Aidu.
But this set of Chinese, Japanese and Korean food circle culture and derived rules of the game, once entered the European and American markets, immediately showed a huge acclimatization.
Tu Bang did indeed do it, but the result of Tu Bang is a huge rebound of European and American netizens and is likely to cause the opposite.
The reputation of Wu Yifan's new specialty in European and American music critics is not very good, and even met with bad comments from individual music critics. In addition, because Wu Yifan's fans collectively brush the music list, Wu Yifan's sales volume in the music list system is 1750 times that of Lady Gaga, which caused a huge reaction from European and American fans. This crazy fight may not win Wu Yifan's dominance in European and American music circles, It is the title of "Chinese bot" (Chinese navy), which is ridiculed by foreign netizens.
This is obviously not the ideal outcome of the Megneys.
Compared with who Wu Yifan is, what European and American netizens need to know more is: Who is Megni?
From various signs, we can see that compared with some singers who only want to go to Europe and the United States to make gold medals, Wu Yifan really wants to make a career in Europe and the United States.
But this is obviously not an easy battle.
As early as the early stage of the Super Bowl in February this year, there was news that Wu Yifan was going to perform in the Super Bowl of the United States. At that time, Wu Yifan's fans were very excited, saying that he was the first Chinese to win honor for the country, which was too powerful! Too international!
It turned out that it was just a live performance of the Super Bowl, and it could not be counted as landing at the Super Bowl.
This time, however, the list brushing has undoubtedly exacerbated the estrangement between Megni and even Wu Yifan and European and American fans. Domestic fans can pay all the way to kill the list, fight against blackmail, and control comments, but they can't win the hearts of European and American fans. But if Wu Yifan wants to win the European and American markets, he must win the hearts of European and American fans.
In an interview earlier, Wu Yifan was asked by a reporter on the scene: "We know you are very international. How did you become Chinese?"
Wu Yifan's sentence "Chinese style is internationalization" drew bursts of applause from the audience.
The answer is really wonderful, but how to turn Wu Yifan's Chinese style into internationalization is another complicated question. If "self brought traffic" is Wu Yifan's original external capital, then behind these capital, whether Wu Yifan can create good international music content can determine the success or failure of this war.
The most popular artists in Europe and the United States are all talking about their music and film works, rather than being popular when they ask "who tf is Kris Wu" all over the network.
This makes Wu Yifan's journey to Europe and the United States at a delicate moment. It is almost certain that Wu Yifan's popularity in Europe and the United States has reached a peak overnight.
However, after that, how did Wu Yifan resolve the doubts of European and American netizens brought by the storm? At least, there is no answer yet.
As long as the traffic can be guaranteed, the current phenomenon of focusing only on traffic in the domestic popular market is enough to support Wu Yifan's career to move forward like a river, but the European and American markets are another set of rules of the game.
Wu Yifan's internationalization into Europe and the United States is really firm. In a sense, it is admirable, but I hope he can really continue to improve his business ability. Don't rely on the entire US network to ask Wu Yifan who he is to find the presence of the European and American markets.
After the story, Wu Yifan will still stand at the peak of the domestic idol market, his fans will not decrease, and the new college will even be popular again.
However, after the battle of "Red Cliff" in which Megany has hoodwinked ordinary Internet users in Europe and the United States, we still need to return to the most basic question: Who is Wu Yifan?
(Statement: This article only represents the author's view, not Sina.com's position.)
