Bank of Communications solidly launched the "Financial Consumer Rights Protection Education and Publicity Month" activity

Adhering to the principle of finance for the people, Bank of Communications earnestly implemented the work requirements of the General Administration of Financial Supervision, the People's Bank of China, the China Securities Regulatory Commission, and the National Cyberspace Office, and solidly carried out the 2023 "Financial Consumer Rights Protection Education and Publicity Month" activity to accompany the public to constantly improve their financial literacy, enhance their financial security awareness, and help create a harmonious and healthy financial environment. It is reported that in this activity, Bank of Communications exerted the joint efforts of the whole group, focused on key groups and meticulously carried out the "five entry" activity, innovated the form of publicity to extend the reach, and achieved positive results.

During the activity month, 38 provincial branches and branches of Bank of Communications, credit card centers and subsidiaries such as Bank of Communications Wealth Management, Bank of Communications Life Insurance and Bank of Communications Fund carefully deployed, effectively linked and closely cooperated to disseminate useful financial knowledge to the public in the form of publicity content posted to the people and diversified activities.

Comprehensively carry out "five entry" to transmit financial temperature

During the activity month, the Bank of Communications focused on the high frequency issues in the daily life of financial consumers and carried out the education and publicity of "entering the countryside, the community, the campus, the enterprise and the business circle". Sichuan Branch went deep into the countryside and carried out financial education and publicity activities in Yongyu Village, Hongge Town, to popularize basic financial knowledge for the villagers, analyze the common pitfalls of illegal fund-raising, warmly remind the villagers to pay attention to the protection of personal information security, do not rent or sell personal bank cards or accounts, stay away from illegal fund-raising, and protect property security; Chongqing Branch linked with the community to set up a floating financial popular science market "financial popular science float" to publicize information protection, safe payment, the use of digital currency and other knowledge to residents; Ningxia Branch held the first "Undergraduate Financial Knowledge Contest" in the region with several financial institutions to guide college students to improve their financial security awareness and risk identification ability, and effectively ensure the safety of college students' financial consumption. Shanxi Branch joined hands with enterprises to carry out financial consumer protection publicity activities in Foxconn Taiyuan Science Park, attracting nearly 10000 employees to participate; This publicity month coincides with the Asian Games. Zhejiang Branch organized a multilingual volunteer team to enter the business circle, explain financial knowledge to consumers, provide volunteer services, and serve the Asian Games in the best style.

Innovate the form of publicity to extend the reach of publicity

The Bank of Communications has constantly innovated offline activities, and online digital highlights have emerged frequently, forming a three-dimensional publicity trend. On the basis of the concept and cultural genes of the "President Talk about Consumer Protection" activity of the "March 15" Education Week, this publicity month has successively launched the activities of "employees talk about consumer protection" and "customers talk about consumer protection" to increase the spread of positive financial energy. In addition, BOCOM also launched the "Daily Answer" activity of mobile banking to interact with consumers. The online publicity and education collection was launched, which integrates knowledge clocking, question and answer interaction, short videos and cartoons. Consumers can forward their friends and relatives with one click. Make full use of the "Two WeChat and One Shake" We Media Platform, cooperate with the National Anti fraud Center, China UnionPay and other institutions, and launch propaganda works such as "No matter how good it is to say" Little Sweetheart "big trouble!" and "Between Thoughts", so that financial knowledge popularization and anti fraud security awareness are deeply rooted in the hearts of the people.

key word: finance propaganda activity protect