Accelerate the update of urban customized medical insurance and iterate whether inclusive insurance can replicate the benefit of people

This year's inclusive insurance market is very "lively"! In September, local benefit insurance, that is, urban customized medical insurance, accelerated its update iteration. On September 13, a reporter from Beijing Business Daily found that, in addition to benefiting the people, recently, various types of inclusive insurance have been launched in different regions for different groups and different protection objects, such as inclusive home clinic insurance, inclusive school insurance, and inclusive home property insurance.

Industry experts said that the frequent emergence of inclusive insurance reflects that all insurance companies hope to follow the idea of Huimin Insurance to explore and discover new business growth points. However, this field is still in the initial stage of the market. Insurance companies should pay attention to this market and protect the livelihood signboard of "people friendly insurance".

Multi class updating

Since 2020, Huimin Insurance, which has low premium, high coverage and low insurance threshold, has rapidly swept across the country, showing the trend of starting a prairie fire and becoming a phenomenal product.

The reporter of Beijing Business Daily found that in the second half of this year, the market of inclusive insurance was no longer unique to Huimin Insurance, and various kinds of inclusive insurance were launched for different groups and different protection objects.

To be specific, recent rainstorm disasters in many places have caused housing safety and property damage in the affected areas. As an effective risk compensation tool, home property insurance has attracted increasing attention. Many places have launched urban customized inclusive home property insurance. On August 17, Nanjing's new home property insurance "Jinling Haofang Insurance" was officially released; On August 15, Beijing's first urban customized family property insurance "Beijing Good Housing Insurance" was launched; On August 8, Shanghai launched the universal family property insurance product "Hujiabao"

Near the beginning of school, there was a peak of Xueping Insurance. The reporter of Beijing Business Daily observed that this year, there were more inclusive Xueping Insurance in the market, such as Ningbo's "Yongxue Insurance" and Beijing's "Lexue Insurance". In addition, Guangxi, Hunan, Hubei and Shandong innovatively launched the inclusive outpatient insurance, aiming at the daily outpatient needs of consumers. The insured can apply for reimbursement and claim settlement when they buy drugs online in the designated Internet hospital.

To sum up, in addition to the inclusive outpatient insurance, the inclusive insurance launched in various regions basically continues the characteristics of the high coverage and price of the Huimin Insurance, with the annual premium maintained at about 100 yuan. Taking "Shanghai Family Insurance" as an example, the price is set at 89 yuan and 189 yuan to provide consumers with comprehensive risk protection such as housing, third-party liability and accidental injury, with the maximum amount of insurance up to 2.3 million yuan.

The inclusive outpatient insurance is designed according to the idea of "supplementary insurance for the benefit of the people". Different from the high coverage and high deductible of the benefit of the people, the inclusive outpatient insurance is generally zero deductible and the coverage is about 20000 yuan, basically filling the guarantee space that the benefit of the people cannot cover. Take "Hubei Pratt&Whitney outpatient insurance" as an example, the price is 99 yuan/year, the maximum coverage is 20000 yuan, and 70% of the drug cost can be reimbursed each time you buy drugs online.

Benefiting from the popularity of Huimin Insurance, other inclusive insurances launched in various regions are also more likely to "suck powder". Taking Hunan's "inclusive outpatient insurance" as an example, nearly 200000 people were insured the day before the insurance deadline.

Li Wenzhong, deputy director of the Rural Insurance Research Institute of Capital University of Economics and Trade, introduced to the reporter of Beijing Business Daily that the concept of inclusive insurance was put forward earlier than Huimin Insurance, but the development scale of other inclusive insurance businesses could not be compared with Huimin Insurance.

Why has inclusive insurance achieved "blossom everywhere" this year? Li Wenzhong further analyzed that a very important reason for the diversification of inclusive insurance is that the development of Huimin Insurance business has met the ceiling, and all insurance companies hope to follow the ideas to explore and discover new business growth points. Of course, on the one hand, the diversification of inclusive insurance products can better meet the risk protection needs of urban and rural residents in different aspects, on the other hand, it can also bring more benefits to consumers.

Song Zhanjun, deputy secretary-general of the China Insurance Research Institute of Beijing Technology and Business University, said that to vigorously develop inclusive insurance, on the one hand, it is the guidance and encouragement of the regulatory authorities for a long time, on the other hand, it is the market power for insurance companies, especially property insurance companies, to vigorously develop the transformation of non auto insurance business. With the development foundation of Huimin Insurance, inclusive insurance can gradually expand its coverage.

Common protection

In fact, the rapid growth of inclusive insurance also has its policy basis. At the end of last year, the Guiding Opinions on Promoting the High Quality Development of Inclusive Insurance (Draft for Comments) issued by the former CBRC (hereinafter referred to as the Draft for Comments) explicitly mentioned that guiding insurance companies to actively develop commercial medical insurance for various risk groups, and the goal of developing inclusive insurance is to expand the coverage and coverage of inclusive insurance and enrich the product system, The per capita security level continued to improve, and the convenience and satisfaction of services were effectively improved.

Turning to the development process of inclusive insurance, Song Zhanjun said that on the whole, this field is still in the initial stage of the market, and insurance companies should pay attention to this market. It should be noted that the risk factors of different types of insurance are quite different. The high frequency of outpatient service and the complexity of family property accidents will all be important factors affecting the long-term sustainable development of this type of insurance. Insurance companies should fully understand the operational risks of different types of insurance, do a good job in publicity, operation and claims settlement services, and jointly guard the livelihood signboard of "benefiting the people and ensuring".

Li Wenzhong also pointed out that how inclusive insurance products can ensure "benefiting the people" is very important. In the actual operation process, strengthening cooperation with the government is necessary for the operation of inclusive insurance business. Secondly, it is also important for inclusive insurance products to be truly "inclusive". When developing and designing inclusive insurance products, insurance companies should provide a variety of protection schemes for a certain business for consumers to choose from, so as to ensure inclusive insurance. In addition, insurance companies should do solid work in the early stage of product development and design to ensure the preciseness of the terms; Otherwise, disputes will arise in large numbers after the expansion of the inclusive insurance business, which is more likely to attract social attention and bring operational risks to insurance companies.

According to the Plan of the Draft, in 2025, we will not only basically establish the inclusive insurance policy system, service standards and evaluation system, and expand the coverage and coverage, but also improve the quality development system of inclusive insurance, enrich the product system, continuously improve the per capita security level, and effectively improve the satisfaction and convenience of services.

So, where will the future inclusive insurance market go? Can we copy the "popular" of Huiminbao? Li Wenzhong predicted that in the future, more inclusive insurance products will be launched everywhere, but it is difficult to compare the actual market effect and social effect of new products with that of Huimin Insurance.

key word: insurance company Li Wen Insured amount guarantee