Lavida was founded byShanghai VolkswagenA car was produced and launched in June 2008.Continuation of Level ACar marketBased on the design language of "dynamic fashion", Lavida Lavida Lavida embodies a new design DNA - "integration".
As a new car tailored for Chinese consumers, Lavida Lavida Lavida not only maintains the excellent quality of German design, but also integrates many manifestationsChinese traditional cultureOfAesthetic conceptionAnd those standing at the forefront of the timesDesign Elements。Lavida uses forward-looking design language toClass A vehicleIt injects more luxury atmosphere and rewrites the traditional impression of consumers on the A-class car market, thus meeting consumers' more localized needs.
On June 23, 2022, SAIC Volkswagen Lavida 2023 models will be officially launched at a price of 120900 yuan - 150900 yuan.[5][8]New Lavida3 power options, 7Car color, a total of 8 models are configured, one of which is a "5 million version" limited model.[6-7]
On May 23, 2023, SAIC Volkswagen Lavida's cutting-edge debuted in central and southern China.[14]
On June 13, 2023, Langyi Xinrui, a new member of the "5 million national sedan" Langyi family, was officially listed.[16]
On February 1, 2024, SAIC Volkswagen released sales data for January, showing that Lavida family sales exceeded 40000.[18]
On April 1, 2024, SAIC Volkswagen announced that Lavida's new and outstanding version was officially launched, with a total of two models available, which will be sold for a limited time of RMB 79990-87999 immediately until April 30, 2024, and will be free of purchase tax.[20]
As a mid term model,New LavidaFor the first time, the "double face" strategy was adopted. First, the new Lavida Star Edition was introduced for young sports, and second, the classic model that inherited the atmosphere and calm temperament without losing intelligence.[10]
In terms of interior design, the use of high-quality materials and detailed treatment fully demonstrate the self accomplishment of New Lavida as a "national sedan".The horizontal two-color trim panel runs through the wholeInstrument panel, highlight the interiorSense of levelWhile creating a spacious and comfortable driving space.It is worth mentioning that the central control screen is changed from the original embedded design to the 12 inch suspended design, and the cockpitSense of technologyA step was reached in an instant.[12]
New Lavida is equipped with the latest MOS 3. X smart car connection systemCar engineThe interface and application scenarios have been further improved.Scientific and technological securityIn terms of configuration, the new Lavida is equipped with a tailReverseRadar, parking rear view image system and automatic rolloverExterior rear-view mirror, so that novices canZero pressureReverse parking;With start stop functionAdaptive cruiseSystem andAEBautomaticBrake assist system, continue to analyze the lane and traffic conditions ahead during driving, and further improve the active safety performance.[13]
Meaning of car name
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AsShanghai VolkswagenA new model launchedClass A vehicleLAVIDA Lavida Lavida has a profound meaning in naming.Its English name LAVIDA is a typicalSpanishThe word represents life, life and hope, and represents the vigorous life power and funLifestyle, publicized a kind of life potential bursting from the heart, as well as the passion and power to move forward to a better life.The Chinese name Langyi also has a special charm: "Lang" stands for bright, smooth and elegantAutomobile DesignStyle and excellenceProduct quality"Yiyi" represents a dynamic, technologically advancedProduct configurationThe free and elegant driving experience.Echoing the passionate English name, "Lavida" appropriately expresses itsBrand proposition: It is specially designed for those who attach importance to the quality of life and are extremely richcombatant spiritIt is designed by the optimistic and enterprising consumer group who has strong opinions on work and life, and this group is also the mainstream consumer group of Class A cars.
market positioning
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Old Volkswagen Lavida
Lavidamarket positioningIt has always been the focus of consumers' attention. As one of the cornerstones of Shanghai Volkswagen's future sales, Lavida Lavida Lavida will aim at the best sellingCompact car，Carola。Lavida Lavida will first launch three models of 1.4T, 1.6 and 2.0L displacement and four models are expected in the future.The 1.6L model will mainly focus onShanghai GMnew Excelle、Peugeot 307And Ford Focus;The 2.0L Lavida Lavida has targetedCarola、civic 、SagitarEtc.Among them, New Excelle and CarolaSegmentsThe sales benchmark model of Shanghai Volkswagen Lavida Lavida will become the main model of Lavida Lavida Lavida Lavida Lavida Lavida in the futurecompetitor。
Shanghai Volkswagen hopes that in the future, Lavida Lavida Lavida Lavida will be able to achieve "take all" in the market through two models with different emissions and different configurations.Among them, the 1.6 liter Lavida Lavida Lavida will have a great impact on the new Excelle, Peugeot 307 and Focus. Among these three models, Lavida has the most advantage in wheelbase. As a new model, Lavida also has the new car effect that Peugeot 307 and Focus do not have.
stayBrand reputationaspect,ToyotaIt can be said that they are on a par with the public.However, Shanghai Volkswagen Lavida Lavida Lavida Lavida is more like a Volkswagen version of "Corolla" in both appearance and interior.With its young appearance, stable performance and sporty style, it is believed that the competition between Lavida Lavida 2.0 and Corolla will become increasingly fierce in the future.The author predicts that the price range of Lavida Lavida Lavida 2.0 liter models in the future will be between 130000 and 160000, and the main competitors will beToyota Carola、Honda civic。
Although VW's two valve 2.0L engine is not the most advanced technology, it is mature and stable with low maintenance costs.The output curve of torque and power conforms to the ChineseDriving habits, very suitable for use in Chinese cities, 1st to 3rd gearAccelerate performanceGood.
Product analysis
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Lavida
Lavida Lavida's front face andpublicPastClass A vehicleThe shapes are very different, especially the water drop typeHeadlightsThe design is very unique.Lavida Lavida's headlamp set design gives people a sense of deja vu, because itsDesign conceptFromShanghai Volkswagen"Nezha" concept car.The traditional air intake grille and U-shaped front face of the Volkswagen family are also carried forward and inherited by Lavida LavidaBumperThe design is also very unique. The broad and powerful bumper curve coordination has become the finishing touch of Lavida Lavida's front face.
In terms of body line design, Lavida LavidaWaist lineThe design is quite rigorous, while retaining similarbright and sharpThe biggest advantage of this design is that it is convenient for rear seat passengers to get on and off the bus, and the wheelbase of 2610mm also ensures a comfortable seating space for Lavida Lavida.
Lavida Lavida's rear andTaillightThe design is also very original. Unlike the Volkswagen family's tail light group design, Lavida Lavida Lavida Lavida's tail light group design emphasizes the front and rear echo, and draws on many international famous carsDesign ElementsUnder the careful decoration of the design team of Shanghai Volkswagen, the rear of the entire Lavida Lavida Lavida Lavida is very compact, and a chrome plated horizontal bar between the tail lamp groups is ingeniously designed, connecting the whole rear of the vehicle to form a whole.
In terms of appearance, apart from the VW logo on the front face, it is hard to see the traditional moderate mass styling in Lavida Lavida Lavida. The breakthrough of Lavida Lavida Lavida Lavida in appearance can also be seen as the beginning of the transformation of Shanghai Volkswagen's products. The younger and more fashionable Lavida Lavida Lavida Lavida is expected to become a domestic brand in the second half of the yearCompact carThe biggest highlight of.
Lavida
Four striking prototype air conditioning outlets are a highlight of the interior of Lavida Lavida Lavida,Chrome platingOfpick The four air conditioner outlets are very eye-catching because of the ringinstrument panelThe last two striking round speedometers andTachometerThese six parallel circles constitute the modeling features of the upper part of the Lavida Lavida interior of Shanghai Volkswagen.In terms of color matching, Lavida Lavida has inherited the consistent "deep top and shallow bottom" of Volkswagen car series in ChinaColor matchingHowever, between the two, the design style of Japanese intermediate cars is referenced, and a fusion is addedconsoleOfMahoganyMatching is another highlight of Lavida Lavida's interior decoration.The peach hollow panel is inlaid with silver suction CD player andmultimedia system The high configuration Lavida Lavida 2.0 model is also equipped with large folding type with navigation functionLCD。The position of automatic/manual air conditioner and traditional Volkswagen models such asSagitar、bright and sharpThe same color, but the color has changed from black to Lavida Lavida's silver.
At the same time of the appearance of many "subversive" interior models, Shanghai Volkswagen Lavida Lavida Lavida LavidaSteering wheelandinstrument panelIt still inherits the styling style of Volkswagen:Touran The same three steering wheels of Sagittarius and Sagittarius have also appeared on Lavida Lavida. Multi function buttons will also be installed on high-end models, including Bluetooth headset control and volume adjustment. These configurations will also help driving safety.
Interior
The appearance of Lavida Lavida dashboard has slightly changed from the original traditional appearance of the public. Instead of two small round pointer dials on Sagittarius, it has all adoptedOn board computerTo provide relevantDriving informationAt the same time, the outer ring of the entire on-board computer is decorated with a roundChrome platingLine, which is integrated with chrome plated speedometer and tachometer.In terms of the design of the gear lever, Shanghai Volkswagen Lavida Lavida Lavida Lavida Lavida is basically the same as other Volkswagen models. The outer ring of the transmission panel is designed in mahogany, and the inner ring is a chrome plated gear lever kit. There is a cup holder at the front and rear of the central armrest. Lavida Lavida Lavida Lavida has also considered the details carefully.
11 items
In August 2010, Shanghai Volkswagen announced that Lavida Lavida Lavida Lavida 2011 was officially launched and began to be sold nationwide.The biggest highlight of Lavida Lavida 2011 is the addition of four 1.4TSI models with a price range of 112800 to 162800.Lavida Lavida 2011 has 12 models with 1.6L, 2.0L and 1.4TSI displacement.After the upgrade, the configuration of Lavida Lavida Lavida Lavida 2011 1.6L and 2.0L models has been improved, the price remains unchanged, and the cost performance advantage is more obvious.In appearance, LAVIDA Lavida Lavida has added a step trim strip and a black B pillar film;In the interior, Lavida Lavida 2011 has adopted newColor scheme, black and beige matching door panel, matched with black carpet.
The 2011 Pinya version of LAVIDA Lavida Lavida can also be equipped with a free black interior, which is multifunctionalInstrument clusterWithaudiSimilar white background light, whose soft light greatly improves theIdentifiability, improvedDriving at nightSecurity.In addition, a new steering wheel andradioPanel.In the Pinxuan version of Lavida Lavida Lavida 2011 1.4TSI, the front row is also optionalSeat heatingFunction.
Safety: After the upgrade, Pinxuan model is equipped with ESP body dynamic electronic stability system as the standard;Pinya also added front sideSafety air bag。
Fashion car name of "18 kinds of martial arts"
Lavida Lavida has profound meaning in naming: Lavida is a typicalSpanishword.
The handsome appearance of "18 kinds of martial arts"
From the perspective of overall design, LAVIDA Lavida Lavida is worthy of its name. The whole vehicle is powerful, dynamic and flexible.
The dynamic front of "18 kinds of martial arts"
Its front face skillfully uses the modeling elements of horizontal extension, which greatly enhances the horizontal momentum of the whole vehicle. The front surface of the whole vehicle is as powerful as a rainbow, and the dynamic feeling is smooth, especially the exquisite and elegant chrome plated water tank grille and the crystal clearChristal Headlights give people a shockA sense of strength, reflecting the characteristics of the new era of vitality.
Perfect line of "18 kinds of martial arts"
The proportion of Lavida Lavida's side is perfect. The harmonious roof curve and the simple and dynamic waistline make the side of the whole vehicle look slender and luxurious.
The end of "18 kinds of martial arts"
Lavida
hisstreamlineThe tail shape of“SportyThe "rear wing" makes the whole vehicle look unique and tasteful, and the personalized tail lamp is also very distinctive, with distinctive outline and exquisite details, giving people a novel and sharpAesthetic sense。
Super interior of "18 kinds of martial arts"
Echoing the strong, flexible, personalized and exquisite features of the appearance, the core design language of Lavida Lavida Lavida interior decoration focuses on individuality (such as the ingenious use of soft design elements such as curves, ellipses and superimposed circles), classics (such as the inheritance and development of the classic design elements of the Volkswagen brand), delicacy (such as the exquisite chrome plated trim strip), and friendliness (such as the detached styleashtray、USB interfaceHuman nature facilities), realizing the perfect combination of aesthetics and functions.
The rich configuration of "18 kinds of martial arts"
LAVIDA Lavida has 1.6 and 2.0 displacement. The actual wheelbase of the car reaches 2610mm. It uses three motion steering wheels,Side airbag, skylight, punchingLeather seat、PDCParking Distance Control、Bluetooth system, deluxe audio and video systems with MP3 function will be equipped.This Lavida configuration is very valuable compared with a practical A-class family car.It is commendable that Lavida has added 1.4TSI engine since then to obtain higher performance advantages, but it is still a reduced configuration product. The foreign version of 1.4TSI uses the dual engine of machinery and turbineSuperchargerModel, power is up to 120kW, while domestic modelSuperchargingAfter that, it is only 96kW, butLitre powerStill strong, comparable to some 2.0L naturally aspirated engines.
Flexible control of "18 kinds of martial arts"
takeTiptronicThe 6-speed automated manual transmission allows the driver to choose differentOperation mode, control fun arises at the historic moment;Manual automatic transmission, you can not only enjoy the driving pleasure, but also experience the intelligent and convenient body;Sixth gearhigh-densityGear ratio, so that the power distribution is more uniform, and the gear shifting is more natural. During high-speed driving, you can also feel smooth and smooth;The more humanized automatic learning function can automatically find the best gear shifting time by analyzing the driving habits of the driver to make gear shifting smoother.
In terms of engine, Shanghai Volkswagen LAVIDA Lavida Lavida adoptsPolo1.6L engine and 2.0L engine derived from Volkswagen's new engine platformNaturally aspirated engine, its performance is better thanPassatThe old 2.0 engine is much more advanced.
High tech element of "18 kinds of martial arts"
It is said that LAVIDA Lavida Lavida is equipped with up to 13 safety equipment of intelligent technology, such as four airbag safety protection, four wheel NAO ceramic elementsBrake pads(This brake pad is only used forBMW 5 SeriesAbove andPorscheOn high-end vehicles), the latest generation of 250 million passwordsElectronic anti-theft systemAnd so on, whileEnvironmental standardsthannational standard9 times higher.
In the automobile Jianghu, the war is ragingSegmentsThere are one or two leaders who command all the heroes. Their positions are strong and hard to shake.As a key A-class car launched by Shanghai Volkswagen, Lavida Lavida Lavida has caused a great stir just after its debut, which can not be attributed to Lavida's "strength" that cannot be underestimated. The above list is just a part of Lavida's "18 kinds of martial arts". I believe that when Lavida comes into the market in June, more "unique skills" will be presented.
As a benchmark product for Class A vehicles, Shanghai Volkswagen Lavida has been at the top of the sales list since its launchAuto China The new general model released has made further progress in appearance, interior and other aspects.The appearance of the new Lavida model is quite different from that of the current model, but the overall style of the new model is more inclined to the elements of the Volkswagen family at this stage, emphasizing the strong lines and fashionable temperament of the body.
The head design is similar to that of other current Volkswagen models, and the double width Zhongnet and headlightsFusion degreeGood. The electroplating decoration of the grille can also be added as a staggered grid to increase the overall luxury effect.
New LavidaThe headlight design is relatively simple and bright, and the design of separating the low beam from the high beam is adopted. However, it is a pity that even the high configuration models are not equipped with lenses andXenon headlamp。
New Lavida adopts diamond shapeFog lampAnd it is equipped with electroplated decorative parts, and the low configuration model does not have fog lamp configuration.
Rearview mirrorvisible area Large, integratedSteering auxiliary lampIt is designed as a slender line shape, which also adds a sense of fashion to the new Lavida.
The side lines of the car body are very similar to those of the new Sagittarius, reflecting the family characteristics of Volkswagen. The straight waist line of the car body runs through the rear,Sense of wholenessAbsolutely.
The rear design is also familiar and uniquehexagonDesign and newPassatJust like the same, the extended rear lamp set and the tail are integrated harmoniously.
New LavidastoplightIt is designed as a square shape, although it does not use the popularLEDLight source, but the shape is still divided into fashion, and the white thin lines running through the whole form a distinctive rear lamp eyebrow.
The new Lavida high configuration model adopts multiple panelsAluminum alloy wheel hub, tire brandDunlopMainly, the model reaches 205/55 R16.
Single side double outlet designExhaust holeThe sportiness of the new Lavida is further increased, while the low configuration model is likely to be simply configured as a single out structure.
Four point formulaPDCParking Distance ControlThe detection range is comprehensive enough, and the high configuration model also has a visual reversing function, which is convenient for the driver to control the vehicle.
Due to limitation and cost, the interior materials of the new Lavida are not very different from those of the old model. The new Lavida is mainly made of hard plastic, and the local touch of the door and the center console is still relatively stiff.
The new Lavida interior style has undergone a drastic reform. The slightly old-fashioned design of the old style has been replaced by a more sporty style, and the color matching of black and silver is also very eye-catching.
Central lockingIt is integrated with the electrically adjustable rear-view mirror knob on the side of the door. The design style is very similar to the Volkswagen tradition. The rear-view mirror function is also relatively comprehensive, with heating and automatic folding functions.
The new Lavida performs quite well in terms of the storage in the car. The storage space on the side of the door is very spacious, and there is no problem in storing two ordinary drinks.
The new Lavida windows are also quite comprehensive, integrating the good tradition of German models. All four doors have a one button lifting function andAnti pinch handFunction.
As always, the light adjustment knob is set at the bottom left of the central control. The high configuration model also has a very convenient headlight angle adjustment function.
New LavidaDashboardSimilar to the old design, it is worth noting that there is also a LCD driving car in the middle of the instrumentgraphoscopeThe data required for daily driving can be displayed, and the adjustment button is at the bottom of the screen, which is very convenient for adjustment.
The entertainment function of the high-end model is also excellent,Audio system6 loudspeakers are used,TweeterIn front of the front window.
We haven't found any new Lavida modelsCruise control Function, we can see it behind the steering wheelWiperControl paddles.
The steering wheel multifunction button is alsoVOLKSWAGENThe settings are consistent. The left side is for volume adjustment and the right side is for menu andBluetooth phoneAdjust.
The air conditioner outlet at the new Lavida central control position has changed from the old round design to a more fashionable strip design, and the existence of electroplating decorative rings has further improved the texture of details.
The new Lavida high-end model is equipped with a fully functional multimedia system, except for musicPlay functionIn addition, it also has visual reversing and artificial intelligence voice control functions.
The automatic air conditioning adjustment knob has a good feel and does not have the function of temperature control by zones, but we can't ask too much for a Class A car.
The comfort configuration of the new Lavida high configuration model is also consideredHeated seatsIs one of the best proofs.
New Lavida also adopts the one button start button design unified by the public at this stage, which has excellent metal texture, while the ESP close button is nearby.
The new Lavida gearbox configuration is completely the same as the old model, matching 1.4TSI engineThe transmission of is still 7 speedsDouble clutchDSG transmission, can provide relatively good shift speed andFuel economy。
New Lavida also provides a storage compartment function for rear passengers, but it is a pity that the rear floor is still prominent, and it will not be very comfortable if you sit in the middle.
New Lavida driverSun visorStill not providedCosmetic mirrorAnd lighting, in this respect is really some puzzling.
In terms of power configuration, the new Lavida still uses the combination of the old models, except 1.6LNaturally aspirated1.4 TSI in addition to the engineTurboModels are available for selection, and in terms of parameters, they are no different from other models of the Volkswagen family.
Sports Edition
LAVIDA Lavida TSI Sports Edition, officially launched on March 1, 2010, is equipped with the world's top technologygasoline engine——VolkswagenTSI engine, vividly showing the characteristics of great power and low fuel consumption, truly achieving "passion while reducing fuel consumption", and achieving the ideal driving state of combining hardness and softness.In cylinder direct injection and sourceAviationOfTurbocharging technologyPerfect combination makes the 1.4TSI engine more powerful and has lower fuel consumptionDSGDouble clutch transmissionThe Lavida Lavida TSI sports version has almost no power loss during gear shifting, and its fuel consumption is more than 20% lower than that of ordinary Class A vehicles.
Lavida TSI sports version is also equipped with many high-tech configurations: ESP body dynamic electronic stability system can significantly improve vehicle stability, which is the current vehicleAntiskid deviceThe highest form of;The only German fourth generation electronic rolling code in the same classAnti theft systemBring convenient intelligent security for car owners;TPRTire pressure monitoringCan be avoided at the first timeTire pressureDriving hazards caused.In addition, ABS+EBD, HHC rampsAuxiliary systemGRA constant speed cruise and intelligent automatic defenseblindingThe interior rear-view mirror and other configurations allow the car owner to enjoy the convenience and efficiency brought by high technology while adding a safety guarantee.
Blue drive version
Blue driveLavida adopts the uniquerimStyling, equipped with lowRolling resistanceTires to reduce fuel consumption.The front grille is also redesigned, similar to other blue drive models.Both the front air grille and the rear have been addedbluemotionSigns and tail lights are also blackened.The length, width and height of Bluedrive Lanyi are 4605mm/1765mm/1460mm, and the wheelbase is still 2610mm.
In terms of power, Bluedrive Lavida adopts 1.4TSI+7 speedsDSGManual automatic transmission, equipped with Start Stop and brakeenergy recovery (Recursion), etcEnergy saving and environmental protectionTechnology and equipment.The application of braking energy recovery technology makes Lavida recyclableVehicle brakingEnergy, increase againFuel economy。When the driver releasesaccelerator pedalOr when braking is applied and the vehicle decelerates, the energy recovery system will recover the surplus energy, charge the battery system, and recover and store the surplus energy in the form of electric energy.Measured by Ministry of Industry and Information TechnologyFuel consumption per hundred kilometersOnly 5.2L.[1]
Langyi Pure Electric
Langyi Pure Electric
On August 23, SAIC Volkswagen's first pure electric vehicleLangyi Pure ElectricOfficially launched.Lavida Pure Electric e-Lavida is based on the new generation LavidaVolkswagen GroupSAIC Volkswagen's first pure electric vehicle jointly developed with German Volkswagen on the latest MQB platform, positioned in the domestic A-level mainstreamNew energy vehiclesMarket.
Langyi Pure Electric
An Quanli
Langyi pure electric batteryElectric coreAdopt 4-fold protectionsafety design On the basis of meeting the 44 testing requirements of the national standardBattery packconductacupuncture, burning, collision, immersion temperature shock, severeSalt spray testAnd 169 industry-leading extreme safety tests, far exceeding the national standard by three times.
Lavida
At the same time, Lavida Pure Electric also inherited the all-around six airbagsAEBAutomatic brake assist system, more equipped with advanced intelligent collisionsafety system, intelligent recognitionCollision strength, provide active protection.
Electrodynamic force
Longevity Pure Electric has a comprehensive endurance mileage of 278km, which can meet the needs of urban commuting.When the power is low,Quick chargeIn the mode, the endurance of 80km can be increased after 15 minutes, and the power can be charged from 30% to 80% after 25 minutes of charging.
Driving power
Langyi Pure Electric is equipped with high power synchronous permanent magnet motorpeak power 100kw, peak torque 290N · m, with high performanceMotor controllerSo that the motor can exert better power output.Equipped with 4-gear adjustable taxiing energy recovery system, it can meet different driving needs, extend the endurance mileage, and the energy consumption under 100 km comprehensive working condition is 13.2kW · h.
E Housekeeper service
SAIC Volkswagen has launched e-travel super butler service for consumers, who can enjoy four free maintenance in two years, extended warranty of the whole vehicle, extended warranty of the original battery manufacturer and other after-sales guarantees.In addition, SAIC Volkswagen will also provide free charging wall boxesCharging postComprehensive support, charging pile query, exclusiveRoad rescue、ValetCharging service.Consumers can also get car insurance, free car rental, maintenance pick-up and drop off, free valet driving, car in case of accident and other services.[2-3]
Lavida
In June 2023, SAIC Volkswagen Lavida's cutting-edge models will be launched, and two new models will be launched, with a price range of RMB 9999-10999.
On April 1, 2024, SAIC Volkswagen announced that Lavida's new and outstanding version was officially launched, with a total of two models available, which will be sold for a limited time of RMB 79990-87999 immediately until April 30, 2024, and will be free of purchase tax.[20]
Design
Lavida Xinrui adopts the star sky front face design and is equipped with dot matrix energy star drill lower grille. The black through type middle net is connected to the headlamp set, which improves the front face recognition;There are five body colors available: turquoise blue, cat's eye blue, coral red, Kyaukphite white and obsidian black. The interior decoration provides three themes: quiet blue, misty rain blue and misty grey;The length, width and height are 4561mm/1740mm/1494mm respectively, and the wheelbase is 2651mm.
Interior
Lavida Xinrui is equipped with an 8-inch full LCD digital instrument+an 8-inch multi touch screen+a three panel sports steering wheel+an electric anti pinch sunroof, which supports keyless entry, one button start, reversing image, CarPlay and other functions.
Power
The new car is equipped with EA211 1.5L engine, the maximum power is 81kW, the peak torque is 141N ・ m, and it is matched with Aixin 6AT automatic transmission/5-gear manual transmission.[15]
Advantages and disadvantages
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advantage
The car body is harmonious and durable, suitable for Chinese eyesStandard configurationIt is rich and comfortable, with certain advantages in the same class of cars.
2。The acceleration of gear 1-3 is slow, but it is full of power when you go to gear 4.
3。The window regulator has been replaced at 15000 km (indicating that the parts are immature)
4。The reverse gear is sometimes quite tight and not very convenient.
5。 The car is full of people and the air conditioner is on. I obviously feel that the engine is not powerful enough.
6. There is noise when shifting gears 2 and 3
Password interpretation
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Fish represents practicality and pragmatism, whileBear pawIt is a symbol of quality and connotation. LAVIDA Lavida Lavida Lavida, created by Shanghai Volkswagen and inheriting the excellent technology of German car making, must have many advantages since it can have both. Let's read the password of LAVIDA Lavida Lavida Lavida.
Lavida
50: Length has enough space
It is 4608mm long, 1743mm wide and 1465mm high. The maximum opening width of the trunk is 1215mm and the volume is 472L. It seems that only Length can best interpret the dimensions of Lavida.Lavida Lavida is justClass A vehicleHowever, the wheelbase has exceeded 2600mm, reaching 2610mm, making its internal space quite ample.
A: Fluent
Fluent means fluent and rich.The appearance of LAVIDA Lavida Lavida can perform very well.Front integrated combination headlamp, large vane combinationTaillight, equipped with a recessive fixed wind tail wing, simple and smooth body lines, the front and rear of the car echoing back and forth seems not so boring as many German cars, but full ofJapanese carThe delicate taste of.Due to the transformation of the concept car "Nezha", Lavida LavidaAppearance designIt is very different from the sales peers. There is no obvious U-shaped front face of the Volkswagen family. On the whole, the lines on the side of the car body are the most attractive and dexterous.
5: Value Outstanding quality
Comfort value
Lavida
Value means value.As a Class A car, its interior design style can be compared with that of other brands of intermediate cars,Electric sunroof、LEDExterior rear-view mirrorcornering lamp, electrically adjustable exterior rear-view mirror (heated)USB interfaceAnd MP3 function, three panelMulti function steering wheel, leather perforated seats, folding night monitors, automatic air conditioners and other luxury configurations appear on Lavida Lavida.Of course, although there are some differences according to different emissions and prices, it can be said that it has "skipped the grade" on the whole.
Of course, as a German car, the value of Lavida should not only be reflected in the configuration, but also in the safety of the launchLaser welding, such as integratingABS、EBD、MSR(EngineResistance momentControl) andMASR(Engine intervenedTraction control）And other multifunctionalMABSSystem and TPRTire pressureThe monitoring system will automatically warn the driver of insufficient tire pressure, NAOCeramic brake padIt can significantly reduce wear and brake noise.In case of collision, the front row is pretensionedSafety belt, 4 airbags andCollapsible steering columnAnd pedals can also protect passengers in the vehicle in all directions.When a collision occurs, the 4 doors can be automatically unlockedWarning lightIt will be automatically opened and the oil circuit will be cut off to avoid causing damage to passengersSecondary injury。Price factor
Value affects price, and price reflects value. LAVIDA Lavida Lavida Lavida launched six models with 1.6L and 2.0L engines, namely 1.6L Pinyou version manual and automatic, 1.6L Pinxuan version manual and automatic, and 2.0L Pinxuan version manual and automatic. The price range is 112800 to 149800.Compared with cars of the same class, Lavida's price can be said to be competitive.
1: Independent
Lavida
Independent can be interpreted as independent.As a new generation A-class car launched by Shanghai Volkswagen, LAVIDA Lavida Lavida is the first brand new independent car of Shanghai VolkswagenDesign and developmentGerman VolkswagenProduct strategyAn important part of.LAVIDA Lavida adopts the globally unified international design standards of German Volkswagen, ensuring the excellent design quality of Germany while taking into account the Chinese marketAesthetic needs, realizing the global popularity of VolkswagenDesign strategyPerfect combination with the unique needs of the Chinese market.
D: Dynamic
Dynamic means vitality, which mainly refers to the internal power of Lavida Lavida.The new cars released this time have a total of 1.6L and 2.0L engines.Wherein, 1.6L engine code EA111,maximum power77KW, maximum torque 145N · m, 2The maximum power of 0L engine is 88KW, and the maximum torque is 180N · m. These two engines are derived fromPOLOandPASSATIn terms of adjustment, the car use habits of domestic car owners are taken into consideration, and the torque output is set to double peak shape, so that 85% of the torque can be output when the speed reaches 1500 rpm.It is matched with two gearboxes: 5-speed manual and 6-speed automatic, which are mature products.Especially 6-speedTiptronicManual automatic transmission, advanced technology, very coordinated with the engine.
A: Apartment
The interior of LAVIDA Lavida Lavida is comfortable and exquisite. The interior of Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida Lavida LavidaDashboardA lot of concentrationDriving informationThe central control panel is equipped with metal buttonsMahoganyThe trim may lose some young customers, but it creates a warm atmosphere.The driver's seat is equipped with anti sneak row design, waist support and other intimate configurations.The rear seat can be folded forward, the front and rear cup holders, the front and rear armrests, and the large openingtrunkAll these configurations make everyone feel warm and practical.
Long tail theory
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Long tail theory
After a long wait, Lavida finallyThe West LakeLavida proudly launched six models with 1.6L and 2.0L engines, with a price range of 112800 to 149800.Among them, the manual version of 1.6L Pinyou is 112800, the automatic version of 1.6L Pinyou is 124800, the manual version of 1.6L Pinxuan is 133800, and the automatic version is 145800, while the manual version and the manual version of 2.0L Pinxuan are 137800 and 149800 respectively. From the price curve, it can be clearly seen that the price range of 120000-140000 is the main vehicle type, which shoulders the sales responsibility of the entire Lavida brand.1.6L low configuration model and 2.0L high configuration model are located at both ends of the curve, respectively catering to consumers with different needs.Such an interestingNormal distribution, showing the mature concept of Shanghai Volkswagen for product pricing.It's easy to associate withEconomic circlesThe "long tail theory" ofChris AndersonPropose.Long tail theoryIt is believed that people only pay attention to important people or important things, that is, the "head" of the curve, while the part at the "tail" of the curve is often ignored.However, this is not the case. It is the tail that is not paid attention to - the products that are not in great demandmarket shareQuite amazing.For example, a famous website is the largest online advertiser in the world, and it does not have aKey customers, the income is entirely from otheradvertiserNeglected SMEs.
120000 to 140000 is the main price
From the "long tail theory" to analyze the pricing of Lavida, it is obvious from the chart that the price range of Lavida's key models is very obvious, mainly occupying the heavy middle segment of 120000-140000. Although 2.0 and 1.6 are two different displacement, from the price point of view, Lavida 2.0 Pinxuan manual version 137800 is only 4000 yuan higher than the manual version 133800,That is to say, more power and displacement can be obtained for an extra 4000 yuan, which also reflects that Lavida's main models are not always rising.
In terms of the long tail theory, 120000-140000 is the "head" of the curve, which is the most important part of consumers' concern.Shanghai Volkswagen mainly relies on high cost performance ratio to attract many consumers in this market segment.Considering that Lavida is a high-quality A-class car, with spacious space and exquisite interior, as well as numerous humanized configurations and the logo of Shanghai Volkswagen, the advantages of Lavida compared with other models of the same level have been reflected in this range.This main area is also what the manufacturer wants to focus on.
From the curve, the interval of Lavida with more than 140000 yuan seems to be onegrow a tailIt mainly refers to the integration of the 2.0 Pinxuan version. Obviously, the price of more than 140000 yuan takes into account the needs of some high-end users, which is also the expression of Shanghai Volkswagen's confidence in the brand.It is an indisputable fact that brand has become a key factor affecting consumers' purchase of cars.With the accumulation of more than 20 years, the brand of Shanghai Volkswagen has already been deeply rooted in the hearts of the people.Specifically, Lavida with high configuration has unique features such as NAO ceramic element brake, front side double airbags, virtual 6-disc CD/MP3 player, 8-speaker surround car layoutDVD navigationSuch high-end configuration is also the reason why it dares to maintain its brand advantage.
Same“Long tail effect”The price range also covers less than 120000 yuan. In addition to considering some low-end consumers, this price range is also intended to reflect the practical and people friendly side of the public.In this price range, luxury equipment is basically hidden and more practical. This price may not catch the main sales volume for the time being, but it will last for a long timesaturationIt may be equivalent to the main model.
One beforeAmazonThe staff of the company brilliantly outlined the "long tail" essence of the company: the books that we sold in the past could not be sold are actually similar to those that we sold in the past.Lavida's pricing range is reasonably distributed, giving consideration to both. Since there is a "head" pricing that meets the needs of most people, there is also a "tail" pricing that meets the needs of a small number of consumers.And with the expansion of Lavida's production capacity and the increase of its sales volume, it is entirely possible to launch models with lower configuration to cater to a small number of consumers and lower the price range to within 110000.
The mid-level car market has always been one of the busiest, most popular and most tragic markets. It can be said that it has always been in a state of "scuffle", and no model has been able to occupy it for a long timeThe top priority。But even so, the most powerful models in the middle class car market are always those popular modelsSantanareachElantraAs for the Excelle, they once ranked first in the middle class car market, and then the aging sales of these models declined, gradually giving way to the first place in sales.This is a middle class car market battle, but fromExcelleAfter successive generations, we saw them regain the top position in sales, and the market also grew in this orderly battle, and the products also made progress in this orderly battle.
Shanghai Volkswagen LAVIDA Langyi has arrived. To enter this market, we must first pass the test of Yuedong and Kaiyue, or at least become oneA draw, so as to occupy an important seat in the middle class car market. Compare these three models.
Appearance: stable PK affinity PK fashion
The appearance of the three cars is not very conspicuous, but the fine products have different styles, and different appearance styles will determine differentConsumer groups。
Steady Lavida, as apublicBrand models, even if independently developed by domestic Shanghai Volkswagen, still need to continue Volkswagen's down-to-earth and stable style, which is stable outside and strong inside.Lavida has the largest overall size among the three models. The appearance of Lavida does not give people a strong visual impact, but its bodyProsodic senseVery strong, the shape of the front face of the U-shaped mouth willVOLKSWAGENThe family characteristics ofPenetrabilityOfHeadlightsSlender body side lines, simpleWaist lineThe perfect roof curve, combined with the oversized body size, makes Lavida more calm and grand, and it is this calm temperament that is the favorite of fans.
Affinity schoolExcelle, the overall shape of New ExcelleJunyueIt's very similar, but it's two sizes smaller.Compared with the previous generation, more arc design has been added to the shape, which makes it feel more approachable. The shape of the front face is more rounded than before. The V-shaped chrome plated grille replaces the original slightly moderate trapezoidal air intake grille, and the grand and fashionable charm arises spontaneously.The size of the car is the smallest among the three models, but the overall feeling is still lack of flexibility, and this kind of affinity and good reputation of the old model is the reason why consumers choose it.
Fashion ELANTRA Yuedong, ELANTRA Yuedong's appearance has been fundamentally different from that of the old Elantra. The larger body, flexible and young exterior shape endows ELANTRA Yuedong with more fashionable temperament, which also endows ELANTRA Yuedong withConsumer groupsMore targeted at the younger generation.
Lavida, ELANTRA, Excelle tail
Interior: continue the different styles of their brands
The interior of Lavida Lavida seems to have met before, which is a rigorous and reserved charm of the public.wholeInstrument panelA large number of circularDesign Elements。Multi function displayInstrument clusterThree ring overlapping design is adopted, which is fashionable and sporty,TimelyThe display includes driving information, indication information, alarm information and other practical information.On closer inspection, it can be seen that many details are more Chinese. For example, the interior color matching of the upper, lower and lower is the favorite of Chinese consumers. The four circular air outlets are inlaid with metal trim rings with contrasting effects.There are also exquisite wood trim strips and soft leather fabrics, which are all preferred by Chinese people.
ELANTRA's pleasing interior is fashionable and grand, and the most popular design elements in the world are adopted in many places.Fully improvedconsoleThe upper and lower two-color pattern panels are excessively natural, the keys are centralized, the layout is reasonable, and the blue backlight display screen is used to make the overall light soft and clear at a glance."ELANTRA Yuedong" provides users with a variety of personalized interior options. Users can freely choose dark or light color interior, andDecorative panelThere are also "metals" and“Mahogany”There are two materials to choose from.The seat with "edge wrap" design greatly improves the riding comfort, and the manual six direction adjustment function is convenient for the driver to find the best seating position.At the same time, ELANTRA Yuedong is equipped with MP3 reading function as standardhi-fi equipment。
Buick new ExcelleThe interior is more comfortable, especially the four spoke setting which is different from the other two models.The interior of the cockpit is centered on "people", creating a harmonious and wide driving space.The interior decoration layout is full of unique U-shaped design elements. Harmony's harmonious interior colors and materials are pleasing to the eye. Chrome plated metal inlay trim strips and wood grain trim panels complement each other, highlighting the delicate and luxurious texture;Horizon runs horizontally through the bay interior design, creating the beauty of ingenuity;The functional area of the highly integrated integrated center console is clear, centering on the E-TOUCH multi-function integrated knob, each group of buttons with fine texture is clear at a glance, easy to operate, beautiful and symmetrical;KinestheticBarrel type instrumentPlate tridimensionalSense of levelStrong, dynamic and energetic.
Power: ELANTRA has the highest power, and German engines are better adjusted
From the parameter configuration, it is easy to compare the power of the three models. It is emphasized here that all three models have 1.6L engines.The 1.6CVVT engine adopted by ELANTRA Yuedong is the latest one adjusted. Its power is the largest among the three models, reaching 82KW. At the same time, the fuel consumption has also been greatly improved.However, although ELANTRA has the strongest power, we should once again admire the German's ability to adjust the engine when looking at the torque value. The ELANTRA engine reached theMaximum145.1Nm, while Lavida's engine reachedMaximum torque155Nm, with more excellent power output. Although the torque of Excelle appeared earlier than Lavida, the maximum torque is basically the same as ELANTRA.
Lavida, ELANTRA, Excelle interior
Transmission: Lavida 6-speedHand in oneObvious advantages
The manual models of the three models all use 5-speedManual gearboxThat's exactly the same.But inautomatic transmissionLavida has obvious advantages in the model. ELANTRA and Excelle use the most commonly used 4-speedAutomatic gearboxLavida adopts advanced 6-speed automated manual transmissionEngine torqueThe output is smoother and faster, and you can also experience the driving pleasure brought by manual shifting.
Development history
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On June 13, 2023, Langyi Xinrui, a new member of the "5 million national sedan" Langyi family, was officially listed.[16]
On September 15, 2023, SAIC Volkswagen Lavida 2024 models will be launched with a suggested retail price of 120900 yuan - 151900 yuan.[17]
On March 19, 2024, in the evaluation results of the C-IASI automobile safety index of China Insurance Research Institute, SAIC Volkswagen Lavida Xinrui achieved good results in the four major indexes of "crashworthiness and maintenance economy", "passenger safety in the vehicle", "pedestrian safety outside the vehicle", and "vehicle auxiliary safety", becoming the best fuel vehicle in the C-IASI evaluation history of China Insurance Research Institute.[19]
On April 1, 2024, SAIC Volkswagen announced that Lavida's new and outstanding version was officially launched, with a total of two models available, which will be sold for a limited time of RMB 79990-87999 immediately until April 30, 2024, and will be free of purchase tax.[20]
Enterprise Events
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On March 14, 2022, there was a media report that "SAIC Volkswagen 2021 Lavida models concealed the reduction and were complained by hundreds of owners", and the owners encountered a variety of excuses in the process of rights protection.After the report was released, more car owners showed their communication vouchers and handling results with SAIC Volkswagen and 4S stores in the process of rights protection.Based on the information of car owners from all over the country, the reporter found that some 4S stores have admitted their concealment of car owners and the fact of vehicle allocation reduction, but since SAIC Volkswagen has no official conclusion on this incident, the compensation received by car owners varies greatly.[4]
