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Lexus LX570

Car brand and model
LX series is LEXUS Full size large SUV Product line , renowned worldwide for its excellent off-road capability and luxurious and comfortable interior space. The first LX was launched in January 1996 North America The market has created luxury ever since SUV It is the first of its kind and has been well received by the media and consumers.
LX570, It not only improves the core elements of power, luxury and comfort, but also introduces LEXUS in intelligent control and safety LEXUS The most advanced technology and top-level configuration have reached the highest level among products of the same level Sporty The multi-function car has set a new benchmark.
Manufacturer
LEXUS
Wheelbase
2850 mm
Model size
5,140/1,970 /1,920
Oil tank volume
138L
Top speed
220 km/h
Acceleration time
7.8s(0-100km/h)
Brand
Lexus LX
Body weight
3858kg

Excellent performance

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Lexus brings a new dimension of luxury SUV - LX570. Whether it's a spacious space with only eight seats in the car body five meters long and two meters high, or the sense of control of the Active Height Control active suspension height control system, or console Panel The gear lever , which is decorated with rare Bubinga solid wood, more in line with Euro IV emission standard ... All these re creation of the luxury SUV standard is only to match with you.
As the third generation product of LX series, LX570 has improved in performance, technology, comfort and safety compared with LX470, and its off-road and driving performance has reached a new height.
The LX570 is equipped with a 5.7L V8 engine maximum power It reaches 381 horsepower, 110 horsepower more than the LX470, Maximum torque It also exceeds 550N · m. The new car adopts a 6-gear sequence Transmission , on Electronic system With the help of, the LX570 has a towing capacity of more than 3800kg.
New car hub 20 inches plus redesigned Suspension system This allows the LX570's huge body to adjust its height quickly and accurately. With four wheels Hydraulic system and Cross connect System, each wheel of the new car can be adjusted according to the change of the wheel on the diagonal.
LX570 adopts a system called uphill control Crawl Control, which can maintain the low-speed operation of the vehicle under the worst road conditions, and at the same time, through a set of virtual slip restrictions Differential lock To reduce tire spin. So that the driver can focus on Steering wheel Operation of. In addition, all terrain ABS system It can also reduce such low ground as mud and sand adhesion Terrestrial braking distance Thereby improving the safety of the vehicle.
In terms of safety performance, the LX570 is equipped with 10 Safety air bag And active front seat head pillow And the same level of leading pre collision safety system LX570 will be sold at the beginning of 2008, and we will continue to pay attention to its details.

Introduction of vehicle series

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LX570 continues the classic of LEXUS Design concept , and equipped with the world's first four-wheel active suspension height control system and adaptive adjustable suspension system , as well as the advanced automatic climbing control system of the same level, plus the newly developed 5.7L V8 engine , which can meet the higher expectations of consumers for the top luxury SUV, and bring the owners an unprecedented ultimate luxury driving experience.
The LX570 is equipped with a newly developed 5.7L V8 engine maximum power 270 kW, with a maximum torque of 530 Nm, endows the LX570 with the most superior power performance among SUVs of the same level. What's more, the carefully adjusted engine and the new six speed electronic control automatic Variable speed system Perfect match, improving performance and oil consumption While significantly reducing Emissions
The LX570 has adopted the four wheels pioneered by Lexus in the world Active Suspension Level Control (AHC) And Adaptive Adjustable Suspension System (AVS). By integrating AHC, AVS and the suspension on the four wheels, the vehicle can maintain the best posture in real time according to the driving environment, significantly improving the vehicle's handling performance. When driving at high speed, the AHC system can lower the front wheel position by 20mm, rear wheel The position is lowered by 15mm to lower the center of gravity of the vehicle and ensure the stability and Comfort In the off-road driving state, the AHC system can automatically raise the front wheel position of the body by 50mm and the rear wheel position by 60mm, thus improving the vehicle's Trafficability
What's more, the LX570 is also equipped with Lexus's new, leading automatic grade control system (CrawlControl). When the vehicle is driving on roads that require the driver to adjust the speed slightly, such as rain, snow, rocks, sand, or steep hillsides, the system will Auto-Control Engine speed and power output and braking Braking force And keep driving at a stable low speed. After the system is started, the driver can focus on controlling Steering wheel , use the third gear speed Selector switch Adjust the vehicle speed without being distracted by the control of accelerator or brake pedal, so as to make the control more comfortable. In addition, the automatic climbing control system will be activated differential mechanism Virtual locking differentials to reduce wheel slip and optimize chassis performance.
In addition, Hill start Auxiliary control system( HAC ), which can ensure the smooth start of the vehicle on steep slopes or wet roads, and effectively prevent the vehicle from skidding or Car sliding , providing more comfortable off-road driving Manipulation
In order to fully ensure the stability of the vehicle under various road and off-road driving conditions, the LX570 is also carefully equipped with a number of controls and Brake control system adopt Electronic brake force distribution (EBD), brake Anti lock system ( ABS )、 Brake assist system (BA), industry-leading Active Traction Control ( A-TRC ), and Body stability control system (VSC), etc Cutting edge technology Of Synergy The LX570 can provide drivers with more robust acceleration, more sensitive operation and more confident driving pleasure no matter on the road or off-road.
Security
The LX570 is equipped with a top-level security configuration that combines comfort and luxury. In addition to leading Industry standards The LX570 also has 10 standard airbags of the same level SUV The highest specification front seat active head pillow (AFH), when the rear of the vehicle is impacted by a certain force and the passenger's body moves towards the seat back, the head restraint will move up and forward instantaneously to shorten the distance between the passenger's head and the seat head restraint, effective protection Passenger's head and neck. blind area monitor (ON FRONT AIR a grille And front passenger compartment Exterior rear-view mirror ), which was used in Lexus car series for the first time. This function is specifically urban environment Designed according to the road conditions (such as parking in the garage). With the camera installed under the front air grille and the front passenger compartment exterior rear-view mirror, the driver only needs to touch instrument panel Click the button on the to view the image on the standard navigation screen and check the blind spot.
In addition, the standard adaptive lighting system (AFS) can effectively increase the exposure area of the curve, reduce the fatigue of the driver driving on the night curve, so that the driver can see the actual road conditions at the corner, and then have enough time to deal with emergencies, thus significantly improving the safety of driving on the night curve.
Luxury comfort
The LX570 adopts the "easy in and easy out" mode, which allows the driver to automatically reduce the vehicle height when parking, so as to facilitate passengers to enter and exit the vehicle. Under the IG-OFF function, the body can automatically lower (the front wheels lower by 60mm, the rear wheels lower by 40mm), and the body height will return to Normal state
half aniline senior Leather seat Supplemented by exquisite Africa Buginga solid wood interior makes every driving experience glorious. Four regions are independent Temperature control system 7.1 Channel MarkLevinson ® Advanced Audio system And 19 speaker And rear 9 inches VGA The entertainment system composed of LCD screen presents a palace like sensory experience for you.
Other luxury configurations include: Smart key Starting the system And smart card keys, as well as the second row of power sliding seats separated by 40/20/40 ratio. The LX570 is also equipped with front heated and ventilated seats, the second row Heated seats , and front center Armrest box In Car refrigerator
Design concept
Lexus LX570
LX570 inherits the classic design concept of Lexus L-finesse It is heroic outside, respected inside, and has both leadership style and Aristocratic temperament Appearance design On the front of the vehicle Headlights Design, combined with the Waist line , showing the LX570's surging power and calm temperament. The tail line design also shows great boldness. Internally, the loose and comfortable layout highlights Lexus's consistent pursuit of top quality. The LX570 has ample seating and luggage storage space for up to 8 passengers.
Toyota Motor (China) investment Deputy General Manager of the Company, responsible for Lexus business Zeng Lintang Mr. Li concluded: "Lexus LX570 is a very smart heavyweight long-distance runner. It integrates all kinds of luxury and high-tech equipment of Lexus, and perfectly integrates the ability of road driving and cross-country driving. It provides an unimaginable driving control and riding experience for those who are successful and enterprising, have the courage to explore unknown areas, and have unique insights and understanding of luxury and comfort."
According to market research and analysis, due to China's vast territory and changeable terrain, SUV sports Multi function vehicle There are a wide range of market demand The birth of LX570 just meets the Chinese market High end consumers High standard requirements for luxury, comfort, safety and high trafficability of sport utility vehicles.
The launch of the new Lexus LX570 in China will further enrich the variety of Lexus models in the Chinese market and provide consumers with more diverse choices. The "unswerving commitment and pursuit of perfection" of Lexus brand Core values It is Lexus' persistent pursuit to provide the most refined luxury cars and services beyond customers' expectations. The new LX570 will continue the success of the LX series in the Chinese market and set a new standard for the luxury sports multi-function vehicle market.

Appearance and interior decoration

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Lexus LX570 appearance
Lexus' SUV model LX570 was launched in China at the beginning of 2008. As a substitute for the existing LX470, the LX570 has been first launched in overseas markets. Now let's take a closer look at the Lexus LX570, which maintains the simple and grand style of the previous generation model while adding fashionable sports elements, through the overseas version of the car.
When the new generation of Lexus design concept L-finesse was launched, it really surprised everyone. This set of concepts is also perfectly presented on the Lexus LX570. In addition to the original rough off-road character, it creates a completely different king style. from the hood Beginning to extend broken line , shaping the head Stereoscopic feeling , headlight group dipped headlight Upper margin tangent The design makes the whole car look more powerful. With the delicate and bold tank shield and the front intake dam design, the LX570 can definitely frighten everyone's eyes when driving on the road.
Lexus LX570 interior
Chunky Body styling The new design technique is used to create full and powerful muscle lines, supplemented by chrome plated trim strips, creating the luxury texture of the LX570. all-new LED combination Taillight Design, in high-tech Lighting technology With the help of the guiding light bar design, it looks more like the appearance of the Lexus family, but also exudes a mature and stable momentum. The upper part of the rear split door can be electrically operated Opening and closing , taking into account the use of car owners in daily life Convenience , has extremely high practical value. LX570 Interior decoration The design is like the introduction of the concept of luxury RV into the LS460, console The overall design is 3D metal tone, and the cooling air outlets extending to both sides also make the whole center console look more powerful, and the EMV screen has a future in the atmosphere of technology cold tone Sense of technology In addition to the center console, gear lever panel and driving mode control panel They all present a thick metal feeling, giving consideration to functionality and design concept. Africa with creases Rosewood The trim panel also adds a bit of three-dimensional lines to the LX570, which is a multi-functional display of geometric aesthetics instrument panel And peripheral speedometer and Tachometer Surrounded by a layer of blue Cold light , more fashionable and scientific, the four internal display tables are arranged in a rectangle, which will be multi-functional information display The panel is centered. The eight seat Semi Aniline top leather chairs bring more luxurious and comfortable ride quality. Delicate texture, mild touch, excellent Supportability There is also a sense of coverage, which makes the driver and passengers feel as if they are in a customized Luxury residence Interior comfort. The unique seat design of the LX570 enables the second row of seats to be folded easily with one hand by simply pulling the lever. The third row of two-part electric folding seats enable the owner to complete a variety of car interiors Space configuration The biggest change of the new Lexus LX570 lies in its front face. The spindle shaped water tank grille is somewhat similar to the new GS, entirety And more aggressive, which may be the new family front of Lexus in the future. Although the shape of the headlights has not changed Lampshade However, there has been an internal upgrade. cornering lamp The position of, high beam Lenses have also been added. In addition, LED Daytime driving light The addition of not only adds a sense of fashion to the new car, but also makes the vehicle more eye-catching when driving in the daytime. LED daytime running lights have been listed as a necessary configuration for vehicles in Europe when leaving the factory. Front of the new LX570 Fog lamp More strong lines are used around it, which is more aggressive than before. In addition, I'm afraid you haven't noticed another subtle point. The position of the 2013 LX570 front radar probe has also been moved below the front fog lamp. It seems that the height has been reduced a lot, which is helpful to detect lower obstacles. Of course, in addition to the left and right sensors, the LX570 is also equipped with a front camera to help the driver observe the road ahead.

chassis

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The chassis system of Lexus LX570 does not use the current popular load-bearing body and embedded girder structure, but still insists on using a solid independent load-bearing girder. Since the 1980s, more and more SUVs have abandoned the independent girder and combined the shell and girder into one. In terms of usage, Integral body Although it can bring better road handling, it is far from reflecting the durability of SUVs in practical applications, even high-end SUVs that do not pay any cost are no exception. The weak suspension structure is totally vulnerable when off-road. We firmly believe that the independent load-bearing girder will not disappear from the LX structure before the material revolution of the car body occurs.

power steering

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Lexus LX570 engine
The LX570 is equipped with a powerful 5.7L V8 engine The maximum power reaches 280kw, 4.7 liters higher than the previous generation Engine power It has increased 81kw, the maximum torque reached 542Nm, and its towing capacity will reach 3858kg, much more than the 908kg of the previous generation. LX570 will be equipped with the latest 6-speed sequential type Automatic transmission The new generation LX570 also has a new chassis and suspension. Under the mature electronic control system, the LX570 will bring the best performance with fairly economical fuel consumption. Lexus V8 engine is the first brand new engine released since the establishment of the brand, which can produce 255 kW Maximum output power And 455 Nm maximum torque. With the world's first motor driven intelligent timing Variable valve Control system( VVT -i) And electronic control inlet Cam System (VVT-iE). Electronically controlled intake and hydraulic control exhaust pipe It provides excellent engine starting and output performance. Average fuel consumption: 12.0L/100km, 14.7L/100km under comprehensive working conditions of the Ministry of Industry and Information Technology
double Intake pipe System and harmonic control Air intake system (ACIS) can ensure proper Intake volume To support increased engine power, there is no difference between each cylinder. realization engine performance Same need as efficiency optimization Reduce exhaust gas Interference. Semidouble Exhaust manifold It can make the vehicle model emit exhaust gas in a more stable and economical way.
New 5.7L V8 engine The balance of rotation and friction reduction have reached a new level. crankshaft Some parts of the piston are mirror machined to minimize the friction between the piston and the crankshaft. In the final assembly stage, use the motor to pass crank Drive the engine to check the vibration; After assembly, install an accelerometer at the front and rear ends of the crankshaft to measure whether there is a speed difference.

technical parameter

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Price ( RMB ) 1,733,000
model 3UR-FE
type V-type 8 cylinder overhead double Camshaft 32 valve with dual VVT-i
Exhaust volume (ml)   5,663
Inner diameter/stroke (mm)   94.0 / 102.0
Maximum power (kW/rpm) 270 / 5,600
Maximum torque( Nm /RPM) 530/3200
Maximum speed (km/h) 220/210 (without OBD )
0 to 100 km/h Acceleration time (seconds) 7.8
Recommended fuel grade 91 or above
Variable speed system 6-speed electronically controlled automatic transmission system
suspension system /Front suspension Independent double fork suspension belt Stabilizer bar
suspension system /Rear suspension 4 Linkage Type suspension with anti roll bar
suspension system / Shock absorber And height control four-wheel Active suspension Height Control (AHC) and Adaptive Adjustable Suspension System (AVS)
steering system Hydraulic power assisted with variable Gear ratio Steering (VGRS)
Alloy hub size 18 x 8.0J
Tyre size 285 / 60R18
Brake disc /Front ventilated
Overall length of vehicle body (mm) 5,140
Overall body width (mm) 1,970
Overall body height (mm) 1,920
Wheel base (mm)   2,850
Track width (mm) Front wheel 1640
Track width (mm) Rear wheel 1,635
Minimum turning radius (Wheel) (m) 5.9
curb weight (kg) 2690
Minimum ground clearance (mm) two hundred and twenty-five
Angle of approach (Active suspension height control is Normal mode Hour) (degree) 29
Departure angle (When the active suspension height control is in normal mode) (degree) 20
Oil tank volume (L) 138 (93+45 (sub tank))

equipment

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Electric adjustable moon sunroof (with anti pinch function)
HID high intensity lighting high beam , projected dipped headlight With AFS adaption lighting And automatic leveling
Headlight washer
around Fog lamp
LED Combined form Taillight
Electric exterior rear-view mirror (Anti glare, foldable, heating, automatic angle adjustment for reversing, and memory function , with camera)
Noise reduction front windshield
Green anti peep glass of front and rear side windows
Front rain sensing wiper Rear wiper and rear window washer fluid nozzle
Front windshield deicing equipment
Rear window glass defrosting equipment
around Mudguard
Illuminated boarding pedal
Glass antenna
Roof rail and Luggage rack
rear spoiler
Interior lighting system
Welcome intelligent automatic lighting system
Illuminated door pedal
African Bubinga wood decoration
Semi aniline premium leather interior: seat, headrest, armrest, door decoration, steering wheel, gear handle and armrest box
Electric tilt telescopic adjustment 4-spoke steering wheel with multi-function control keys and memory function: semi aniline premium leather+Bubinga wood trim
10 way electrically adjustable driver's seat and 8 way electrically adjustable front passenger's seat with 3 sets of memory functions and lumbar support
The cushion length of the driver's seat is adjustable
Electrically sliding, detachable 60/40 split second row seats
Powerfold removable 50/50 split Third row seats
Front seat active head support; Second and third row seat head supports
front row Seat heating &Air conditioning; Second row seat heating
Front seat and second row seat outside manual Safety belt Height adjustable
Door storage bag
Front seat back pocket
Front and rear central armrest boxes
Anti glare interior rearview mirror
double Sun visor With slide function and Cosmetic mirror (with lighting)
Car refrigerator
12V power interface
8 Cup holder (2 : 2 : 4)
Smart key and one touch start
Electric door lock (with speed locking function)
Key (smart key and smart card key)
Power windows With one touch lifting (with anti pinch function)
Electric adsorption boot door (upper part)
Four regions Independent control Automatic air conditioning system With air Automatic cycle And pollen filtration function
Mark Levinson ® Premium Sound (AM/ FM radio , 7.1 channels, 19 speakers, 6-disc suction CD, DVD ,MP3/ iPod Audio input port )
Multi function display operating system EMV with 8 inches LCD touch screen
Rear 9-inch electric playback VGA Liquid crystal display
Bluetooth Hands-free calls function
Blind spot monitor (front and front passenger compartment exterior rear-view mirrors)
Remote opening button of fuel tank cap
10 SRS airbag Two section airbag (2) in the driver's seat and front passenger's seat
10 SRS airbag driver seats and front passenger seats knee airbag (2)
10 SRS airbags front and second row side airbags (4)
10 SRS airbags front and rear integrated curtain airbags (2)
Pre crash brake assist and safety belt system&active head restraints for front seats
3-point ELR front seat belt (with height adjustment, pre Tensioner , beam force limiter , tension reduction device)
3-point ELR second row seat belt (with height adjustment, pretensioner, Automatic lock stop Retractor ); 3-point ELR third row seat belt
Seat belts in the driver's seat and front passenger's seat Warning light
Multi terrain Anti lock braking system ABS compounding power Auxiliary system BA
Uphill auxiliary control system HAC
Vehicle Stability Control System
Automatic climbing control system

Highlight configuration

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Innovative suspension and technology
The LX570 adopts the new Lexus Suspension system , excellent handling performance on both roads and rough roads. It not only adopts the world's first four-wheel active suspension height control system (AHC) and adaptive variable suspension system (AVS Driving stability So that the driver can control the vehicle freely at any time. stay Road driving The system ensures the stability of the vehicle when turning, braking and driving at high speed; When off-road, it will automatically strengthen the grip performance of the tires, making the vehicle easier to control.
Due to the use of a new control system, the vehicle height can be adjusted in a wider range and reaction rate Faster.
Lexus LX570 appearance
In addition, under the IG-OFF function, the body can be lowered automatically (the front wheels are lowered by 60mm, and the rear wheels are lowered by 40mm) to facilitate passengers to enter and exit the vehicle. The vehicle body height will return to normal after starting and accelerating. When driving at high speed, the body will also be lowered to enhance stability. At L4 (low speed 4WD )The AHC on the four wheels will automatically adjust the body to a higher position under the state. "Automatic grade climbing control" system
On gravel or muddy roads, the CRAWLCONTROL system can automatically control the engine and brake to keep the vehicle very low Travel speed At the same time, it will avoid wheel slip or locking as far as possible. The driver only needs to master the direction, without considering how to control the accelerator or brake. It can effectively control the stability of the vehicle and save itself when stuck in the mud, so it not only reduces the driver's burden, but also reduces the possibility of damage to the vehicle.
In order to improve safety, the new LX is equipped with 10 industry-leading standard airbags, including the driver's and front passenger compartment two-stage airbags, the front knee airbag , side airbags of the first and second rows of seats and front and rear integrated curtain airbags (to protect the front, middle and rear seats). A number of safety features of the new LX include the active protection front headrests used for Lexus SUVs for the first time. The LX570 is also equipped with a unique blind spot monitor for urban environments. By placing cameras in the front grille and the front passenger compartment exterior rear-view mirror, the driver can easily check the blind area through the navigation screen by simply pressing the button on the dashboard.
Interior space
Lexus LX570 rear seat combination
The overall wheelbase of the new LX570 has no change compared with the previous model, and it is better to maintain excellent maneuverability However, the internal space and external length have been greatly expanded. The space between the front row and the second row seats has increased by 35 mm, and the space between the second and third rows has increased by 45 mm. The internal width has been increased by 30mm, creating a spacious and comfortable space for eight passengers and their luggage. Inside, LX carriage is fashionable, elegant and quiet. Luxury equipment includes several Vents Area 4 of Independent control Automatic air conditioning system The second row of electric sliding seats separated by 40/20/40, and the third row of electric sliding seats separated by 50:50 Folding seat Bluetooth Navigation function, upper electric adsorption boot door, and the length of the driver's seat cushion is adjustable. In addition, the standard configuration also includes the front heated and ventilated seats, the second row heated seats, and 7.1 channel Mark Levinson ® The audio system has 19 speakers, and the rear nine inch screen entertainment system.
Mr. Du Xiushu, Chief Engineer of Lexus R&D Center LX570, said, "The luxury configuration and advanced technique , which can meet the owners' higher expectations of Lexus luxury SUVs. It is also important that the new LX570 has unprecedented road and off-road capabilities, which sets a new Lexus standard and will meet customer requirements in terms of interior space, comfort, luxury and driving experience. "
Power performance
The new Lexus LX570 is equipped with the newly developed 5.7L V8 engine Can produce 270 kW strong horsepower and 530 Nm Torque And become the "Hercules" in the luxury SUV market. The carefully adjusted engine is perfectly matched with the new six speed electronically controlled automatic transmission system, which improves performance and fuel consumption while greatly reducing emissions.
Design style of L-finesse
Lexus's unique L-finesse design concept comes from Japan Traditional values And unique advanced technology. "L" means "leading", while "finesse" means humanization and skill. The combination of the two will Automobile Design To the height of art and aesthetics. As a new member of the Lexus SUV family, the unique identity of the LX570 is not only reflected in the overall appearance, but also in many design details, such as the low heat dissipation grille design full of sports breath A sense of strength Full front Bumper And so on, so that the luxury can be fully reflected.
The wide front grille and corner arrow design reflect the Lexus design style. The distinctive characteristic lines on the hood reflect a sense of power, and the characteristic lines are integrated into the bumper and the lower part Air inlet , showing an aggressive trend. Redesign large projection Headlight Many advanced elements are added to the solid vehicle. front Mudguard The contour lines on the wheel arch enhance the high-end image of the new LX. At the same time, the wheel arch adds sturdy and durable elements to the simple body Body sticker Closer, the overall appearance is natural.
The LX570 represents the characteristics of a top luxury SUV. Its unique and spacious carriage conveys the power to conquer any road, any place, and at the same time, it is comfortable and comfortable. From the front, the LX570 has rich and varied curves visual effect It is very elegant and can be called exquisite. Seen from the rear, it is solid, reliable and indestructible. It is a perfect work of art both emotionally and aesthetically.
evaluating
Take Lexus LX570 Product characteristics Seen from it, it is basically absent both at home and abroad competitor Of. Because of its solid independent girder, super long travel front and rear axles and LC series high reliability Almost become the unique feature of this model. Whether its European rivals Benz bmw still audi perhaps North America Lincoln Cadillac Or the Japanese who are traveling in the Jianghu do not have this feature. The only thing that intersects with its models is Mercedes Benz G series of classic off-road vehicles. However, the distinctive features of Mercedes Benz G are far from the appearance of Lexus LX570. The FANS between the two may not even look at each other, let alone feel good about each other. Although it can not be completely denied that some people's views are both good and evil, there are very few niche customer groups in this niche model, which will not have a major impact on this market. So strictly speaking, Lexus LX570 follows a different path. Its success has little to do with others, because its real rival is only itself.
stay automotive industry In 1989, Lexus built a monument on the road of development. Over the years, Lexus has made great achievements, which has brought breakthrough development to the performance, appearance, comfort and safety of cars. Compared with luxury cars in Europe and the United States, Lexus has a unique style. LEXUS's initial conception began in 1983, and Toyota President Eiji Toyoda Mr. A's proposal: create an extraordinary top class luxury car. No time and Resource constraints Only the belief of perseverance - unswervingly pursuing perfection.
With unswerving commitment and pursuit of perfection, Lexus has created the world's top Luxury car brand
"For us, this is not only a huge challenge, but also a dream to be realized, and this is an inevitable decision..."
——Eiji Toyoda
LEXUS
In 1983, at a top secret meeting of Toyota, an item was named F1 The project of Formula E It means that in terms of luxury, it is top class and incomparable - flagship 1, which is the most advanced car designed according to the thinking of customers at the forefront. It will rewrite the whole history of luxury cars in the future. "As a designer, you can't define 'luxury' by wishful thinking - you must also understand how your customers understand 'style'," said Mr. Uchida Bangbo, chief engineer of Toyota vehicle appearance design.
In the United States in the late 1980s, the age and income of the baby boomers were increasing Premium cars The market is slowly expanding. More and more successful people and rising class want to show their identity by driving a luxurious and tasteful car. These people fight by themselves, not by Inheritance Becoming rich; Most of them are professional men about 40 years old. They are pragmatic, rational, confident but not publicized, and occupy the management positions of the company; He is picky about brands and has great taste. For them, a luxury car represents not only a car, but Quality of life Lifting and Self worth Implementation of.
To understand these potential luxury cars purchaser Lexus market research People go deep into their lives, from picking up and seeing off children to shopping, from going to golf courses to attending social affair To understand their lifestyle. Lexus vowed not only to build the best quality luxury cars in the world, but also to create the most pleasant driving experience for customers.
When Lexus developed its pioneering LS400, it spent $1 billion over six years and 1400 engineers and 2300 technicians to test 450 sample vehicles. During this period, Lexus carried out tests of up to 4.3 million kilometers from wind tunnel to track, and we can see Lexus's pursuit of perfection everywhere. Failure, success, failure again, success again...... Every time, we make this car keep improving by constantly introducing new ideas and using new parts. Then, the new model LS430 became a global traveler: Autobahn in Germany Testing ground Test speed; Test the audio system in the United States; stay Sweden Test the ability to resist wind and snow Los Angeles And New York to test security and future user feedback Lexus "Unswervingly pursuing perfection" Brand spirit It was born in such a courage to challenge the opponent.
In 1989, when the first LS430 drove off assembly line It indicates that this new model will be worthy of its name - combining Luxury and Excellence - and a new brand Lexus was born. People are surprised by their exquisite quality, ultra-low noise and extremely low failure rate The biggest surprise comes from the comparison between Lexus and its strong European rivals Impeccable Cost performance. In the first month after its launch, Lexus sold 4000 LS400 vehicles.
But just as sales were rising, Lexus met its first challenge: the media reported that several car owners complained about the quality defects of the LS400. Rather than wait and make things worse aggressiveness To solve the problem, Lexus created an opportunity to shape its own brand personality. it voluntary recall All 8000 LS400s sold will be collected door-to-door and paid to rent temporary cars for each customer. Finally, the repaired, washed and filled with oil cars will be delivered to the door. Every customer receives a letter specially written by Lexus Apology Letter And a gift to thank them for their understanding of the situation. All this exceeded the customer's expectations. Through these measures, Lexus turned defeat into victory. Instead of criticizing it, the media and consumers began to praise it.
LEXUS LEXUS When building the brand, the concept of "unswerving and pursuing perfection" is applied to all aspects of products, the company's leadership, factories and agents. Many automobile manufacturers tend to focus on their own products, while Lexus focuses on its customers, and reflects its characteristics through its agents and the services they provide Brand value Because customers don't respect a brand just because the quality of the car is high. Lexus will customer service The level of product quality Same height. It implements the art of "surprise and pleasure" through the experience gained by each customer in the process of dealing with them. For this reason, Lexus specially studied and compared Automobile industry Customer service characteristics of domestic and foreign service benchmarking companies, such as Nordstrom And the hotel industry Ritz-Carlton , launched its own "Lexus Touch" customer service.
This goal is achieved through a strict dealer screening process. High level The establishment of standards for the dealer network of Lexus has brought a completely new experience to Lexus customers. Lexus have a chance to Contact points for communication (salesperson, after-sales service, accessories Telephone call center And so on).
Lexus has completely changed people's impression of the dealership - greasy machines and gloomy maintenance workshops. Lexus franchise stores are known as“ fivestar hotel ”The standard - elegant style, extraordinary style, elegant! Each color and material in the store strongly conveys the noble atmosphere. Even a glance at the store will make you deeply feel the unique connotation and charm. The exhibition hall is mainly made of natural wood, supplemented by large and bright floor glass. The superior wood gives off a fresh smell from remote mountains and forests. In the exhibition hall, there was a soothing sound of running water, which was produced by the running water device installed on the main staircase Sound of nature It and carefully selected background music complement each other to create a comfortable and natural atmosphere, and at the same time, it demonstrates Lexus's unique artistic taste in life. The Lexus exhibition center is not only for sales, but also for rest, chat, reading, shopping, office and other functions in standardized services. In addition to the exquisite decoration of five-star hotels, it also provides libraries Internet access service personal Fresh coffee, breakfast, and even free car wash every Saturday. The most distinctive feature of Lexus is that Lexus specially designed the car owner next to the maintenance shop lounge The car owner can easily drink the coffee brought by the service personnel while watching the maintenance progress of his car and the working conditions of the maintenance personnel through the large glass with an unobstructed view. The unprecedented service of Lexus that exceeded customer expectations forced those luxury car manufacturers in Europe to take measures to catch up with their service standards.
In 1990, just one year after the launch of the LS400, it defeated two strong old luxury car rivals from Europe and won the prestigious international market Investigation company J.D.Power And Associates' Initial Quality Study IQS. Later, Lexus began the legend of repeatedly winning the laurels in various independent automobile surveys and evaluations over the years. These evaluations involve Customer satisfaction , new car quality, long-term reliability, loyalty and Satisfaction Etc.
By the end of the 1990s, in order to enrich its product line and meet the needs of consumers with different tastes, Lexus has successively launched a series of new models: GS300 and GS430 series, which combine extreme luxury and perfect performance Sports car The SUV-RX300 with surging power and smooth lines, the IS compact sports car with flexible handling and free personality, the LS400 upgrade LS430 and the latest SC430
For more than ten years, in the increasingly competitive international luxury car market, Lexus has been practicing the brand spirit of "unswerving and pursuing perfection" set at the beginning of its entrepreneurship every step of the way. By providing the most refined luxury cars and services beyond customers' expectations, Lexus has gradually built itself into the most extreme luxury car brand. Since 2000, Lexus has been the No. 1 luxury car sales company in the United States. In just 15 years, it has become the world's top luxury car brand of Lexus.