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Auto enterprise: Do you want to sell down or force up? Zhou Lei| 13:56, April 1, 2016 For many Chinese brand automobile enterprises, in the process of brand building, a common problem is that whether a brand new brand should first seek sales and then seek brand improvement from the bottom up, or should first establish and build a certain height of brand image and then seek sales? -
Auto industry: Insiders' opinions on the car market Zhou Lei| 13:48, March 29, 2016 This article lists some views of the current in-service market researchers (hereinafter referred to as "researchers") of a domestic car company on the domestic car market, especially on the competition between Chinese brands and joint venture brands. -
Thinking: Is the country planning a big chess game in the automobile industry? Zhou Lei| 16:40, March 23, 2016 Recently, I had some exchanges with a senior sales manager of a domestic automobile enterprise, focusing on the current vehicle production qualification "one in one out", why the quality problems of joint venture brands are frequent but can not be solved, and why it is difficult to effectively break through the core competitiveness of China's automobile industry. Through the collision of communication and thought, we came to the conclusion that perhaps -
The space of knowing beans: clarifying four misunderstandings of electric vehicles Li Anding| 09:35, February 22, 2016 Geely Zhidou is the electric vehicle with the smallest interior space among the domestic license plates: but in my opinion, Zhidou is the electric vehicle with the largest market space. First based in Europe, and then sold well in China, with precise positioning, people friendly and pragmatic, we can find a new way to compete with tall and tall electric vehicles and even grassroots electric vehicles, and gain a market segment with broad potential. -
Multi brand or single brand? This is a question! Zhou Lei| 10:47, February 16, 2016 Recently, Lanbao Auto, a brand new independent brand planned by GAC Group, is implementing investment promotion measures. Since I have participated in the creation of new brands similar to Chinese brands before, I also have some thoughts on Chinese brand innovation and new brands, and I hope to communicate with you. -
Car marketing has nothing to do with Valentine's Day Pray for rain| 09:37, February 16, 2016 Looking around, whether it is a single dog or a couple, whether it is a big brand or a small business, almost all of them will take this time to brush their sense of existence. And the automobile industry, which has always been considered to be rich and powerful, certainly will not miss the good opportunity of Valentine's Day. However, if we think about it carefully, we will find that car marketing is not very different from Valentine's Day -
How to view the fraud of new energy vehicles? Zhou Lei| 10:15, February 1, 2016 Recently, the Ministry of Finance, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, and the Development and Reform Commission issued a notice that they will check the promotion and application of new energy vehicles, that is, strictly check the fraud of electric vehicle promotion. It should be said that this move was expected by me. I mentioned in the relevant articles I wrote a long time ago that many traditional car companies do new energy vehicles for the purpose of development -
Who can become the "best partner" when the "maker economy" comes? Buyi Hou| 10:01, February 1, 2016 The tide of "second entrepreneurship" is accelerating under the engine of "mass entrepreneurship and innovation", and China has entered an unprecedented era of national entrepreneurship. The most direct impact of the "maker economy" on China's car market is the rapid increase in the demand for MPV. In this market segment, the independent brand MPV has become the first choice of many makers. -
Zhang Pijie: FAW Volkswagen "started" 2016 sprint Jin Chao| 10:58, January 21, 2016 FAW-VW has experienced an extraordinary year in 2015. Since its 25th anniversary, FAW-VW has insisted on providing German products with authentic German quality to Chinese consumers, creating benchmark products such as Jetta and A6 that can be called "old guns" in the automotive industry; As the first camp and leader in the passenger car market, Audi has always led the German luxury brand competitors in the number and category of domestic models -
Interpreting the "Automobile Sales Management Measures", light on assets is the circulation trend Luo Yu| 10:29, January 21, 2016 The Implementation Measures for Automobile Brand Sales Management put forward in 2014 failed to save the automobile dealers struggling to make profits. Xiao Zhengsan, secretary-general of China Automobile Circulation Association, said: "From the end of 2014 to now, only 30% of dealers can make money." On January 6, 2016, the Ministry of Commerce issued the "Automobile Sales Management Measures (Draft for Comments)" (hereinafter referred to as "Soliciting Opinions") -
FAW Volkswagen aims to increase by 11% and will launch 13 vehicles intensively Jin Chao| 09:43, January 18, 2016 In the past 2015, China's passenger car market has seen a farewell to high growth, and the average growth rate has significantly decreased. For FAW-VW, the product line is not complete. Without cross-border models and multi-function models, it also faced multiple challenges from the internal and external environment in 2015, and entered the "new normal" like the Chinese automobile market. -
Interpretation of "floor oil price" and "circuit breaker mechanism" Pray for rain| 09:43, January 11, 2016 Of course, the most popular keyword in recent days is "circuit breaker". Even if you don't buy stocks, you must also be overwhelmed by the news of "circuit breaker". There are still many positive comments on the frequently launched circuit breaker mechanism. After all, controlling the crazy stock market by means of tangible means can save investors from fire and water. -
LeEco Super Car: PPT is well done Wang Hui| 09:46, January 7, 2016 A concept car is a concept car. Even if someone buys it, it is also a toy of the rich or the second generation of the rich. It is not suitable for daily use. The luxury electric car industry is becoming more and more popular in the Jianghu. The LeEco supercar, which has been creating momentum for more than a year, has finally upgraded the drawing to a concept car. -
Uncover the reason why SAIC Volkswagen won the first place in sales in 2015 Wang Xin| 10:34, January 5, 2016 The annual sales volume of 1.8 million cars is the first in the passenger car market, which is not an easy achievement for any car company. However, I am not surprised that SAIC Volkswagen has achieved such results. After all, in recent years, both SAIC Volkswagen and FAW Volkswagen have achieved good sales performance in the Chinese market, which is expected by me. -
Overview of three key words China's car market in 2015 Pray for rain| 09:59, December 30, 2015 In a flash, 2015 will pass again. Are you happy with your annual summaries? At the end of the year, the most important thing besides the year-end bonus is the year-end summary. It is inevitable that we should also summarize the Chinese car market in 2015, but there are too many things to say. The story of the car market in this year is also too wonderful. The length of the text and my knowledge are limited. Let's simply use three keywords -
Suzuki is not good at Chinese market but dominates in India Roland| 14:00, December 21, 2015 To measure whether a car company is healthy and how its operation capability is, it should be measured within the scope of the global car market. A few days ago, Suzuki attracted a wave of comments due to the launch of the new model Vita in China, which is also an interesting phenomenon in the domestic automotive industry. The new car has just been launched and has not yet been tested by the market, there have been various comments or negative or positive, but I don't understand one thing, the standing of these comments -
Chinese brand cars rearrange their seats in Russia Roland| 09:37, December 18, 2015 The Russian car market has been declining this year, and it is predicted that the recovery will not be earlier than 2017. One of the characteristics of Russia is that its sales volume fluctuates greatly, which is different from other countries in the world. That is why all major car companies love and hate Russia. -
BAIC Weiwang's monthly sales volume exceeded 25000 units with rapid growth Jin Chao| 14:20, December 11, 2015 It has been less than five years since the brand was founded and operated, but BAIC Weiwang has sold nearly 500000 vehicles in total, becoming a new brand with the fastest development of mini cars in China in recent years. This year, with the achievement of nearly 200000 vehicles, it has entered the first camp of domestic mini car sales. Since Li Feng, a Chinese auto expert, led BAIC, he has proposed the π plan for BAIC to become the top three independent brands in China by 2020. -
Internet and traditional car building are integrated and non subversive Zhou Lei| 16:03, November 25, 2015 I still remember that at the end of last year and the beginning of this year, the word "subversion" was very popular under the prevalence of Internet thinking. Even for the automobile industry that has accumulated hundreds of years, many voices from the Internet industry also said that the traditional automobile industry is vulnerable to subversion based on the high resource integration capability of the Internet. However, at present, this voice is fading. -
Evergrande is like a joint venture country, as independent Pray for rain| 10:35, November 24, 2015 On Friday, November 20, 2015, Guangzhou Auto Show opened. There is a saying in the automotive industry: "Guangzhou Auto Show has arrived, will the year-end summary be far behind. -
"High quality assets" of automobiles bring happiness and disaster to the market! Lingran| 11:44, November 17, 2015 The emergence of the concept of high-quality automobile assets in the automobile market should be traced back to the application of high-quality assets in the bankruptcy stage of General Motors. At that time, General Motors of the United States had no time to spare, and the only thing to protect was the "high-quality assets" of the Chinese automobile market.
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