Zoumayang City 2

Reporter Zhang Aili

Under the impact of the financial storm, the price of SUVs in the domestic market has also taken a "slide". The price increase wind suddenly stopped, some models continued to enjoy discounts, and the waiting period for goods became shorter and shorter. Last Friday, the reporter learned from the major auto sales stores in Guangzhou that the purchase volume of SUVs has been weak recently. In order to boost sales, dealers offer various ways to please consumers. Some dealers said that the overall car market sales were not smooth, and the results were not ideal. Therefore, at the end of 2008, the car market price is likely to fall further.

Imported SUVs shorten the picking cycle

Previously, SUVs that had to wait several months to pick up their cars would shorten the pickup cycle to meet the immediate needs of consumers. Some models were even more crazy to make profits of 20000 to 30000 yuan. The reporter learned from a Mitsubishi 4S store in Guangzhou last Saturday that Mitsubishi Outlander, a popular import in the Guangzhou market ( Parameter configuration gallery ) Increasingly increasing discounts, up to more than 20000 yuan. Among them, Outlander EX2.4L offers a discount of 15000 yuan and 3.0L offers a discount of 20000 yuan, of which the most cost-effective 2.4L navigation version has a guide price of 302000 yuan. Now it can offer a discount of 23000 yuan, and only 279000 yuan is needed to buy it. In terms of inventory, Outlander EX has sufficient cars in stock.

According to a salesperson of the above store, "It took at least one month to buy the Outlander model some time ago. In order to make a rush at the end of the year, we began to stock up to meet the needs of more consumers in time."

In a Chrysler store, the staff enthusiastically said that currently those who buy JEEP guidelines can get a free fuel card worth 10000 yuan, and if converted into cash discount, they can enjoy a concession of 9000 yuan. It is understood that the current preferential price of the standard version of JEEP guide 2.4L is only 240900 yuan.

Grand Cherokee ( Parameter configuration gallery ) ( Parameter configuration ) It has been deeply rooted in China and its sales volume is very stable. It is understood that except for a few models that need to be booked in advance, there are all existing cars. You can get a free 5000 yuan fuel card when buying a car, and you can also enjoy a 4.5% interest rate when buying a car on mortgage.

Imported Prado from FAW Toyota 4S store ( Parameter configuration gallery ) At present, although there is only 2.7L displacement to choose from, there has been a cash discount of 2000-3000 yuan for the selling price, of which the current discount price of 2.7 manual models with a guide price of 402000 yuan is 400000 yuan, and the current discount price of 2.7 automatic models with a guide price of 412000 yuan is 409000 yuan.

Under the impact of competitors, Hyundai Villax has also increased market incentives. According to its sales staff, the car currently has a cash discount of 15000 yuan in the Guangzhou market, plus some gifts. If consumers can actively strive for it, they can also get more discounts. It is reported that the current preferential price of the luxury version of Velax is 383000 yuan, and the luxury navigation version is 386000 yuan.

Under the influence of the market environment, Cayenne, which is highly sought after by consumers, has also shortened the collection cycle. According to its related sales staff, the Cayenne currently sold are all brand new models, and there is no cash discount for the time being, and there are no existing cars. Since the Cayenne is an imported car, the transportation time will be very long, so it will take about 5 months after the reservation to pick up the car. However, compared with the previous seven month waiting time for the car to be collected, the time has been shortened by about two months.

Increase cash discount for domestic SUVs

Under the leadership of imported SUVs, domestic SUVs also quickly sat on the "slide". In a special store in Beijing Hyundai Guangzhou, now Tucson ( Parameter configuration gallery ) There was a cash discount of 15000 yuan for all models, including 150800 yuan for 2.0 two drive manual comfort, 164800 yuan for 2.0 two drive automatic comfort, 168800 yuan for 2.0 two drive automatic sunroof, and 180800 yuan for 2.0 four drive manual luxury. In terms of inventory, this model has a full range of colors, and there are plenty of existing vehicles.

A consumer surnamed Wu said: "I haven't been out for shopping because I was busy some time ago. I came to see it today at the weekend, but found that the discount range didn't meet my expectations. If I could get a cash discount of 20000 yuan for this car, I might buy it, because I still like its appearance and performance".

In response, a salesperson said: "Compared with the previous ones, our discount has been increased. If we still cannot satisfy consumers, we may make 'further concessions'.".

According to the reporter's recent visit to the market, the promotion of SUV models of all brands has increased ( Parameter configuration gallery ) A gift package worth 6000 yuan has been launched, but there is also a chance to convert it into some cash; At present, the domestic Hedao (standard version) VX4.0 has a discount of more than 10000 yuan in Guangzhou. At present, except for models in individual colors, all other cars are available; Zhengzhou Nissan Paladin ( Parameter configuration gallery ) The cash discount is about 2000 yuan. At the same time of discount, you can also enjoy the exquisite decoration presented by the dealer.

At Dongfeng Yueda No.1 4S store, the reporter said he wanted to buy Lion Run ( Parameter configuration gallery ) After asking about the bargain, the salesperson said that he could make a profit of 15000 yuan. Among them, the current preferential price of 2.0 manual two drive GL is 144800 yuan, and that of 2.0 automatic two drive GL is 154800 yuan. At the same time, consumers who buy Lion Run can also get valuable decorative gift bags from dealers.

CRVs, which have been sold at a higher price for a long time, no longer need a higher price. Not only that, but its related sales staff also revealed that it only takes about 20 days to pick up the car after buying the CRV.