Metal texture and reflection, rainbow like color combination, mirror reflection and reflection, a large number of blank backgrounds and simple design, large size product introduction. If you see some of the above elements combined, most of them are Apple Store.
Apple is undoubtedly the most successful design company in the digital product and IT industry. Apple's design ideas have influenced this generation of competitors, designers and consumers. Some design elements (such as the above) have almost become Apple's second symbol. From the perspective of an ordinary consumer, this article talks about these auxiliary design elements that help establish Apple's corporate image, and how Apple uses these inconspicuous details to attract consumers.
Website Design
Big is beautiful
Go to the home page of Apple's official website and forget about the different loading speeds of each module of the page. Most people will be attracted by the large publicity photos of the central government first. This part usually occupies More than 70% of the whole front page area , placed a picture of a popular product, and a poster of a newly launched software.
Unlike other traditional company websites, Apple only recommends one product on the home page, while other products can be queried through the navigation bar at the top or a slightly smaller introduction picture at the bottom. Moreover, Apple does not set up a website for a single product, such as input www.ipod.com It will go to the iPod series page of Apple.com. Apple also uses exquisite product pictures and a small amount of text to explain the characteristics of products, usually One picture+one sentence introduction+a few lines of slightly detailed introduction , trying to attract consumers with pictures rather than detailed words.
In addition, it is worth mentioning that Apple hardly uses Flash, which is almost a standard web page, to display products on its website, but "stubbornly" uses its own Quicktime to see more content? Please download Quicktime first, and Apple has arrogantly completed a product promotion.
Product and packaging
photo via NYDailyNews by Sullivan/Getty
photo via engadget
There is no need to talk about Apple's design, but there is no doubt that Apple likes to use rainbow colors. Whenever possible, Apple can make a product in many different colors. From the original iMac colorful display to the current iPod nano, there are as many as nine colors, and Apple always arranges them in a very beautiful way, making consumers look like rainbow products.
As shown in the figure above, the color of the album cover on the display is the same as that of the iPod nano.
In some recent handheld devices, Apple also increasingly likes to use large areas of strongly reflective stainless steel materials. I have a female friend who jokingly claimed that she bought an iPod Classic to be used as a mirror. Although stainless steel can't resist the damage of scratches and fingerprints, Apple also likes it more and more Emphasis on metal texture and reflection 。 As shown in the figure above, it is difficult not to be attracted by the charming "back" of the three iPod Touches.
photo via flickr by whiteXbread
I believe that every Apple user will be full of praise for the packaging of Apple products. Apple does not use transparent plastic bags or iron binding wires for binding wires. Each cable is perfectly bent in a transparent envelope, and the products and instructions are also neatly and reasonably squeezed into the package. It is almost impossible for other brands.
Print and TV advertisements
Simplicity
The above picture is the screenshot of the famous series advertisement Get a Mac that slanders Microsoft. In the picture, there are only white scenes and two actors representing PC and Mac respectively. In fact, Apple is consistent: most advertisements and posters No background is required , usually Plain background (black, white, gray) The design of the product itself makes the product more elegant. Even in most TV advertisements and teaching films, there are only white backgrounds, products and hands playing with products, and at most one staff member from Genius Bar. Of course, not only advertising, but also the Apple website design and packaging design mentioned above follow this rule: Minimized background, maximized product photos 。
The same is true of Apple's promotional emails. Whenever a new product is launched, Apple will send a promotional email for the new product. Although other companies are the same, and also use HTML to make email more beautiful. But Apple's email looks as beautiful as their official website: the same Blank, large font, clear product photos And the layout should be consistent with the website layout.
In fact, Apple likes this kind of publicity method, whether it is on the Keynote, print ads, TV ads or emails at various Apple conferences: Product photos arranged at the left and right, one sentence introduction or description of large size products, and several lines of detailed introduction of smaller size products 。
If there is any problem with such a design, it is that Apple will continue to maintain this style in the future, break through self stereotypes, or take the middle path. After all, in terms of design aesthetics, there is no such large company to compete with it. It is never a good thing to be born in distress and die in happiness without competition.
Original text: http://www.geedr.com/apple-assistant-design-elements.html
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