There are hundreds of millions of websites dominated by the Internet. In this information age, it is particularly important to create high-quality content to win more "eyeballs". Why are some content so attractive? Others are boring? Why do you update your articles every day, but few people visit or leave messages? Why does your website publish the original every day, and the traffic is always not going up? After years of observation and reflection by the author, I have summarized 10 characteristics of excellent content, and now I will share the secret to you:
1) Inspiration from "F Scan Area"
The famous Nielsen made a research on the user's behavior of browsing the web. This research is based on the conclusion of 232 users who viewed thousands of pages. They found that the user's reading habits were quite consistent, even for different sites and tasks. This remarkable reading track looks like a letter "F", which includes the following three parts:
? The user will first read horizontally, reading the upper part of the content more carefully. Such a reading track forms the upper horizontal line of F;
? Next, read down the page. The user will read horizontally for the second time, but the number of words read this time is obviously less and shorter than that of the first time. The second horizontal reading forms the second horizontal line of F.
? Finally, the user reads along the page to the bottom, sometimes quite slowly, sometimes very quickly.
2) "Signal to noise ratio" of added content
I don't know if you have noticed. When we talk, we like to say pause words like "um...", "this..." and "that...". A complete sentence can easily be destroyed by these words. If we often say these words, the other person will listen very impatient, because the amount of content information per unit time is too low. This reduces the attractiveness of our statements.
Similarly, for content, try to delete some dispensable sentences, do not use two sentences for things that can be said clearly, keep the language concise, so that readers can get more information in unit time is a must for high-quality content. Therefore, from now on, whenever we write a good content, Please take a little more time to check whether there are unnecessary statements in the content. In addition, William Strunk mentioned in The Elements of Style: "Powerful words are very simple. There should be no redundant words in sentences, and no redundant sentences in paragraphs. Similarly, there should be no redundant lines on the drawing, and no redundant parts on the machine." Complex content will only increase the user's time cost, If the user does not get any insights for a period of time, the user's browsing interest will be greatly reduced.
3) Rhythm=Reputation
Rhythm can enhance the user's sense of trust and improve the smoothness of the text. I don't know that you have heard of "rhyme as reason effect" translated into Chinese (prosodic prejudice effect). When you see a truth or a so-called famous saying that has a sense of rhythm, it will be considered more credible and authentic. The same two sentences both illustrate a truth that the user's prejudice determines this sense of trust. For example, I once made up such a joke: "PPC is going to be a brand word (PinPaiCi), and PR is deceptive. (PianRen)" Although it is a bit extreme, it is catchy to read, very easy to remember and image, and most of my friends believe it (of course, this sentence itself has some truth in it).
4) Understand what is truly "original"
Why do some webmasters insist on updating articles for several years, but still have little traffic? Of course, you can say that his article is not original, but if we do not understand what is original, even if you have written 1000 original articles, I think it will only be twice the result with twice the effort.
Here I want to ask you, what is originality? Is it original if you can't find something written by the search engine? Is it original to stir up several concepts repeatedly? Most webmasters think this is original, but in fact it is only formal original. The essence of originality lies not in the form, but in your selection of materials, opinions and writing angles. If you find that all your friends in the industry are writing, such as "how to send out the chain", you should not join in the fun. Even if you write in great detail and have clear steps, you will still not attract much attention, because this stuff has flooded, causing me to lose interest in seeing such titles. At this time, it might be interesting to change your perspective and have some original spirit and start a topic called "How to win the recommendation of Fimen".: -)
5) Articles should have insights
Many people write blogs and report daily accounts, "What are you too busy with your work recently? You have to do this and that. Where have you been recently? What have you bought recently? It's very lonely and boring recently"... Remember, we are not celebrities, and users will not care about what you are doing. What users care about is whether your content is helpful to them or insightful. What is an article with insights? It is an article that makes users smile when they read it and nod their heads to say yes. It is an article that makes users feel that they must collect your blog so as not to miss more articles with more wonderful content. Articles with insights are magical. They can firmly hold users' hearts and guide them to think, explore and move in the right direction.
6) Break through in form
Content does not have to be presented in the form of text. Appropriate changes in the presentation style of content can help improve the attractiveness of content, such as presenting content in the form of infographics, PPT, and video. Try to make the content style as diverse as possible, so as not to make users rush to see fatigue, which is very helpful to improve users' viscosity of content. Why do I record videos? Because no one recorded the video, more importantly, for the same content, the video format is better, more visual impact, and will certainly bring higher attention.
7) Tell your own story
We love to hear stories, and we prefer to hear true stories. Telling your own story can give readers a sense of reality, because the readers are no longer reading a blog article, but reading a real blogger's own personal experience, experience sharing, and unique insights, which will be easier to resonate and interact with the blogger. If your articles always plagiarize and reprint other people's websites, or simply translate foreign content without incorporating any personal "stories", your users will only think that you are a copywriter or editor. Any industry should integrate its own style and interpret its own stories. It must always rely on imitation and plagiarism.
8) Learn to use infographics
Compared with lengthy text, charts are more attractive and persuasive. The chart contains objective data, trends and research in line with objective facts, which will make visitors more fond of your website, because people love direct and clear data and facts, rather than supervisor's conjecture and baseless. Moreover, icons can be made very beautiful, giving a good first impression, great and professional. It will give people the impression that this article has material.
? 90% of the information received by the brain comes from charts
? 40% of readers are more willing to respond to charts than mediocre text messages
? Charts are easier to spread by viruses
? Every day, 13M people search the information map on Google
? They can easily get the attention of the media
……
In short, creating an infomap for your article can make your article different and more likely to be read by others.
9) Use simple words
Simple words can help readers understand what we are talking about more quickly. They should not write a sentence that everyone can understand so that they can't even understand ghosts. We should consider more readers and try to use plain and plain words. After all, what words we use is not the purpose, but what helps readers gain is the purpose. Content marketing is marketing after all. I personally understand that marketing is "making everyone laugh", because only when everyone is happy will they pay for you. To make everyone laugh, first let them understand first, or understand faster what you are saying, otherwise we will be trapped in a cocoon.
10) Create an eye-catching title
A good title can attract users to read our articles to the greatest extent. The title can be a summary of experience, such as "10 Differences between Baidu and Google", or a controversial topic, such as "Why do we SEO people no longer call ourselves SEO", or a fresh concept and perspective, such as "McDonald's Theory". In short, a good title must arouse people's curiosity and let them have a look. I will try my best to write a complete blog post to discuss the writing of the title in more detail in the future. The link will be added at that time.
Of course, the title is not only the headline of each article, but also the subtitle of each paragraph. Take a look at the statistics made by Copyblogger:
? 80% of users will read your title;
? But only 20% of users will read the rest!
So this is why the title is so important. If you pay attention to some of the author's blog posts, you will find that I usually set a subtitle for long articles. Moreover, the inclusion of important keywords in the subtitles can maximize the recognition of search engines for your articles and our articles, and add points to the ranking.
One last tip: review=oxford
"Excellence and greatness are often only one pixel short". You are very thoughtful, talented, and your content is excellent, but you should also calm down. Before publishing/submitting, spend 10 minutes more to check your content for grammatical errors, spelling errors, and even logical errors, so as to ensure that your articles are the best, best, and most eye-catching, The most professional. To make our content "stand out", we must be strict with ourselves in every detail, do our best and keep improving.
Well, today's tips on how to improve the attractiveness of website content will be shared here. I hope it will be helpful to everyone. You are also welcome to leave a message and discuss with me.
