Introduction to Today's Headline Information Flow Advertising

In recent years, with the increasing use of information flow to push information by head apps such as WeChat Friend Circle, Tiaoyin Fasthand, Today's Headlines, Zhihu, Baidu, etc., information flow advertising has gradually been praised by advertising merchants, and a large number of posts for information flow advertising operations have emerged on major recruitment platforms.

So, what is the information flow advertisement?

In short, information flow advertising is a paid advertising mixed in information flow and video flow.

We can see it in WeChat friends circle, in Tiaoyinkuai, in Toutiao Baidu, and in Zhihu for several times“ advertisement ”Words.

Features of information flow advertising ：

The core feature of information flow advertising is personalized delivery, which is delivered through tags according to the needs of advertisers.

Relying on massive user data and information flow ecosystem, information flow advertising can accurately capture user intentions, effectively reduce user interference, show advertising to target customers, and easily stimulate the initiative of the audience to actively accept and share.

What do information flow advertising operators mainly do?

1. Analyze the data of all kinds of traffic, adjust the marketing strategy, and reduce the cost of clues;

2. Analyze customer leads, optimize the scope of delivery, and make the leads more accurate;

3. Hierarchical operation shall be carried out for customers and products, follow-up transformation effect shall be tracked, and operation system shall be continuously optimized according to data performance.

Information flow advertising is the best form of advertising in the era of mobile Internet. More and more students have begun to learn information flow. Souwai has also held information flow courses before, but the platform algorithm has changed too quickly,

Therefore, this year we specially invited teacher Zhou Zhou, who is popular with students, to re record the new version of the information flow advertising operation course.

This course mainly focuses on headline information flow advertising, because the huge engine advertising system of Toutiao Department is the best in the digital marketing service platform. To become an operation expert of information flow advertising and digital marketing, you must learn from it.

Welcome students who are interested in digital marketing advertising operations to join.

Course address: https://ke.seowhy.com/course/250