China Concept Shares: Baozun E-commerce Baozun Inc. (BZUN)

Shanghai Baozun Electronic Commerce Baozun Inc. (NASDAQ: BZUN) was founded in 2007, Headquartered in China Zhabei District, Shanghai, with 8821 full-time employees, and American companies listed on the same day Shopify It is also an e-commerce company Software The provider provides a full range of e-commerce services from the front end to the back end, including website building, updating and hosting, IT facility building, customer service, warehousing and logistics services, and digital marketing.

The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/bzun.html

Baozun E-commerce Baozun Inc. (BZUN) US Equities Encyclopedia

Baozun focuses on providing one-stop commercial solutions with brand e-commerce as the core, involving five major contents, including store operation, digital marketing, IT solutions, warehousing and distribution, and customer service. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/bzun.html

The business of Baozun E-Commerce covers domestic official brand malls, Tmall JD.COM And other mainstream online shopping platforms, WeChat applets, social mobile malls such as Tiaoyin e-commerce, O2O smart stores and other omni channels, to LAZADA, SHOPEE, HKTVMALL Yahoo The construction of famous online shopping platforms such as super malls. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/bzun.html

Baozun E-commerce is rooted in the evolution of the business model of the digital world, and has worked hard in various fields of the supply chain to provide customized solutions for brands, create a perfect shopping experience for consumers, and build a bridge between brands and consumers. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/bzun.html

Baozun e-commerce services include ： The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/bzun.html

• Store and station operation: different from ordinary simple operation services, Baozun is a partner of brand e-commerce. Baozun is equipped with a dedicated store and station operation team for each brand, and constantly introduces Baozun's technology and innovation team in data analysis, business intelligence and artificial intelligence Is business oriented and responsible for performance.
• Digital marketing: a sales oriented marketing expert, a leading practitioner of the integration of product and marketing. Starting from the brand's business strategy and aiming at the transition of the consumer's life cycle, we fully tap the user's behavior data in various scenarios; With big data as the core and sales creativity as the means, we will create a seamless, full closed loop consumption experience for consumers, so that the life cycle of brand consumers will be endless.
• Technology Center: Baozun Technology Center provides end-to-end digital business solutions and related services from brand to consumer. These programs and services cover a variety of user contacts, such as online marketplaces, brand official stores, mobile websites and applications, WeChat, and various screens of offline stores, and support many links such as marketing, IT implementation, integration and services, sales operations, customer service, and warehousing flows, to ensure that the market is provided with stability, efficiency Secure and flexible one-stop service.
• Customer service: different from the traditional concepts of customer care, after-sales service and call center, Baozun customer service is a new generation of comprehensive customer service capabilities for brand e-commerce business. In addition to meeting the general customer consultation, after-sales service needs and complaint handling, today's customer service is fully integrated into the whole process of interaction between consumers and brands, such as providing real-time support during consumer purchase, which enables brands to face consumers directly from the perspective of customer service.
• Warehousing and logistics: Baotong EasyJet is a wholly-owned subsidiary of Baozun, and has developed into a comprehensive supply chain company with 1000 employees. Create a logistics center with an area of 270000 square meters and a business network covering the whole country, including Hong Kong, Macao and Taiwan. Baotong Yongding Warehouse is one of the first e-commerce automated warehouses in China.

The customers of Baozun E-commerce include ： Coach 、 CK 、 ZARA 、 Haagen-Dazs , Yangshengtang, American Standard Dulux , Geely Global Eagle NIKE 、 GUESS , Jiuxi, Gymboree, Igor, Espirit Reeves 、 Intel 、 HP , Leis Lighting Philips 、 Electrolux ,, and so on. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/bzun.html

Baozun E-commerce Baozun Inc. (BZUN) History Encyclopedia

In 2007, Baozun was founded in Shanghai, China. In the past 10 years, it has branches all over Hangzhou, Beijing, Hong Kong and Taiwan, and has overseas offices in France, Japan, South Korea and the United States. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/bzun.html

On January 24, 2010 Alibaba With strategic investment, Shanghai Baozun was awarded the leading enterprise in China's e-commerce industry—— Alibaba The strategic investment of, and the deep cooperation with Alibaba Group, especially Taobao, will enable Baozun to provide more and better service content for brands and consumers. In June 2011, Baozun successfully completed the second round of ten million dollar financing, which was led by international VC Kaixin Capital. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/bzun.html

On May 21, 2015, Baozun E-commerce and American companies in the same industry Shopify After landing on NASDAQ together, Baozun plans to issue 11 million shares and raise $143 million (more than industry leaders Shopify ）The offering price was US $12-14, and the actual offering price was US $10. On the first day of listing, it rose by+4.4% to US $10.44. and Shopify Form a clear contrast. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/bzun.html

In September 2020, Baozun E-commerce completed its second listing in Hong Kong. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/bzun.html

On September 30, 2021, Baozun subsidiary obtained about 218 million dollars of strategic investment from Cainiao Network. According to the terms, Cainiao Network will purchase 30% equity investment of Baotong, a subsidiary of BZUN, for 217.9 million dollars. Financial terms are not disclosed.

On November 8, 2022, Baozun E-Commerce (NASDAQ stock code: BZUN) acquired the shares from Gap Inc. Wholly owned Gap Greater China. White Horse Hongkong Holding Limited, a wholly-owned subsidiary of Baozun, signed a share purchase agreement with Gap Inc. and Gap (UK Holdings) Limited to acquire all the equity of the operating entities of the two companies in Greater China.

Baozun E-commerce Baozun Inc. (BZUN) US equity investment