2024数字视频Ad Spend&Strategy报告

The IAB 2024 Digital Video Ad Spend&Strategy Report：Market Size&Growth Projections provides a lens into the trends within the TV/digtal video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity.And for the first time

IAB NewFronts 2024:A Glimpse into the Evolving Digital Landscape

The2024 IAB NewFronts wasn’t just about the latest video advertising trends and innovations；it was a star-studded gathering of the industry’s biggest names。usic fans rubbed shoulders with Meghan Trainor and Kane Brown，while television enthusiasts saw A-list actors on stage like Jessica Alba，Tracee Ellis Ross，and Bryan Cranston。Industry titans like Anna…Continued

IAB Spotlight On:News@NewFronts

Final IAB/MRC Augmented Reality Measurement Guidelines

In collaboration，the Interactive Advertising Bureau（IAB）and Media Rating Council（MRC）have released their Augmented Reality（AR）Measurement Guidelines to establish clear and consistent definitions and measurement guidelines forads within Augmented Reality campaigns。IAB AR Measurement Guidelines Task Force，working with MRC，set forth guidelines for advertisers and marketers to quantify how much media…Continued

IAB Wins Victory at FTC for Businesses and Consumers

WASHINGTON，DC–Interactive Advertising Bureau（IAB）is praising the order of an administrative law judge forcing the Federal Trade Commission（FTC）to rethink new rules foronline subscription services。IAB has argued that major changes to the agency’s“Negative Options Rule”would hobble the popular business model and harm consumers。“We thank Judge Carol…Continued

IAB Measurement Leadership Summit 2024:Calculating the Path to Success

On March 14th，2024，as the world celebrated Pi Day，the Interactive Advertising Bureau（IAB）hosted the second annual Measurement Leadership Summit in New York.Building on the success of last year’s event at the IAB annual Measurement Leadership Summit，this expanded standalone one-day event brought together senior leaders in the advertising space for exclusive…Continued

IAB/PwC Internet Advertising Revenue Report:Full Year 2023

Internet advertising revenues reached their highest recorded level of$225billion between2022and2023（increasing7.3%YoY），showing resilience in the face of continuing economic uncertainty。That’s according to the newly released IAB/PwC Internet Advertising Revenue Report:Full Year2023.Now in its28 th year，this highly-anticipated report is considered the industry benchmark for US…Continued

Retail Media Goes to the Movies

“Retail Media Goes to the Movies：How the Convergence of Commerce Media&Video Will Transform Shopping.”This insightful analysis reveals how the blend of retail media and video，especially through Connected TV（CTV）and shoppable content，is reshaping consumer engagement and shopping habits。Discover…Continued