The Buy Box in Amazon is a golden shopping cart that every merchant wants to seize. It is located at the top right of a single product page and is the most convenient place for buyers to buy. As long as the buyer clicks Add to Cart, the page will automatically jump to the seller's shop that owns the Buy Box.
Customers who are interested in the product click the button here to add it to their shopping cart at the first time when placing an order.
When the customer clicks the "Add to Cart" button, It means that customers only buy goods from this store This is the so-called first choice shopping cart.
This is especially important because at present, in addition to the "Add to Cart" button, there is also a "Buy Now" button. The "Buy Now" button will Click to directly jump to the seller's shop with shopping cart and then form a purchase.
If you advertise on Amazon, there is another more convincing reason for you to care about whether the product has a buy box. If you don't own a buy box, all sponsor product ads for the product will stop. In addition, when doing promotions on Amazon, such as free shipping, money off, buy one get one, external benefits, give away, etc You need a buy box gold shopping cart to set 。
When the product loses the buy box, all sponsored product advertisements will stop running, which will have a negative impact on the overall sales and the organic ranking of specific products.
