Identify and reach consumers most likely to convert
AdTheorent builds custom machine learning models using historic and real-time data to predict future actions for every campaign.
AdTheorent’s predictive platform learns who will convert and identifies the parameters driving performance.
PREDICTIVE SOLUTIONS:
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Predictive Targeting
Allow machine learning to find consumers with the highest likelihood of converting.
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Predictive Targeting with Real-Time Signals
Add a layer of human oversight as a complement to machine learning to analyze key demographic and psychographic model attributes most likely to drive successful campaign outcomes.
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Predictive Audiences
Define the audience parameters and let machine learning identify consumers within that audience who are most likely to convert.