47+ Amazon Statistics, Facts, and Trends

By Adam Wood
Updated on January 5, 2024

In 1994, Jeff Bezos quit his lucrative job at a hedge fund to start Amazon, then an online bookstore.

As the internet’s popularity surged, he expanded Amazon’s offerings to include electronics, apparel, and other products. Today, Amazon is the world’s largest online retailer , influencing various industries beyond retail.

With this in mind, we took the plunge to find statistics, facts, and trends that define Amazon’s illustrious trajectory nearly three decades since its inception.

Let’s crunch the numbers.

Top Amazon Statistics (Editor's Pick)

In 2022, Amazon sold over 375 million items globally during Prime Day, translating to 260,000 products per minute.
Amazon made $134.38 billion in Q2 2023.
The United States was the biggest Amazon marketplace in 2022, netting $356.11 billion.
In 2022, Amazon had approximately 300 million active users.
28% of Amazon purchases in 2022 were completed within 3 minutes or less.
Over 200 million shoppers had an Amazon Prime membership as of October 2023.
Amazon has over 40 subsidiaries and brands.
In 2022, visitors spent about 10 minutes on Amazon on average.

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Amazon General Statistics

1. Amazon was the most valuable public entity worldwide as of August 2023.

The company had a net value of $299.28 billion in 2023 , outperforming Apple , valued at $297.51 billion , and Google , at $281.38 billion .

2. Jeff Bezos, the founder of Amazon, was ranked as the second richest person in the world as of October 2023.

Bezos had a net worth of $114 billion , behind Elon Musk at $180 billion .

Larry Ellison , the co-founder of software giant Oracle, came in third at $107 billion .

3. Amazon has been the #1 e-commerce brand in the United States for two years since 2021.

Amazon had a 50% eCommerce market share in 2021 . While the percentage dropped to 37.8% in 2022, the retailer still topped the charts, beating Walmart (6.3%) and Apple (3.9%) .

eCommerce Company	Market Share
Amazon	37.8%
Walmart	6.3%
Apple	3.9%
eBay	3.5%
Target	2.1%
The Home Depot	2.1%
Best Buy	1.6%
Costco	1.6%
Carvana	1.5%
Kroger	1.4%
Wayfair	1.1%

4. Amazon was the 3rd most popular retail advertising network in 2022.

In 2022, Amazon generated $38 billion in global ad revenue, nearly two times more than in 2020. Only Google and Meta performed better, with the retail giant poised to take over 70% of the US digital retail media ad spend in 2023 .

5. Amazon reported its biggest loss after almost a decade of profitability in 2022.

The retailer lost $2.27 billion , mainly attributed to the company’s investments in Rivian.

How Much Does Amazon Make?

6. Amazon sold 5.5 billion units between January and May 2022, generating $180 billion in revenue.

Amazon recorded 49.6 billion product views during the same period, with a 10.2% conversion rate .

				
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7. Amazon made $134.38 billion in Q2 2023.

The revenue marked a $7 billion increase from Q1 2023 and $13.15 billion more than it raked in in Q2 2022.

8. In 2022, Amazon sold over 375 million items globally during Prime Day, translating to 260,000 products per minute.

Shoppers saved over $2.5 billion , more than on any other Prime Day sale.

9. Amazon generated $513.98 billion in revenue in 2022, the highest of all time.

This was a $44 billion increase from the previous year.

10. Amazon realized $12.9 billion in revenue on Prime Day in the US in 2023, a nearly 7% increase from 2022.

Beauty and personal care products Prime Day sales surged 35% compared to 2022, while household goods came in a close second with a 26% growth .

11. The United States was the biggest Amazon marketplace in 2022, netting $356.11 billion.

Germany came in second with $33.6 billion in revenue , followed by the United Kingdom with $30 billion .

12. Amazon is poised to generate $491 billion in new eCommerce sales from 2023 to 2027.

Amazon’s neighborhood stores and supermarkets , like Amazon Go and Whole Foods, are expected to bring in an extra $3.5 billion in new sales over the same period .

13. In 2022, 39.5% of Amazon shoppers had an annual household income of over $100,000.

29.9% earned between $50,000 and $100,000 annually , while the remaining 30.6% earned less than $50,000 annually .

14. Amazon had 1,608,800 part-time and full-time employees in 2021.

While the number fell to 1,541,000 in 2022 , Amazon recruited 15,000 scientists , investigators , and developers .

15. Amazon is set to become the largest retailer in the US by 2024, surpassing Walmart.

How Popular Is Amazon?

16. Amazon received 2.2 billion visitors in April 2023, a 200 million drop from March over the same year.

In 2022, Amazon recorded its highest monthly visits in December, with 2.7 billion people flocking to the eCommerce website .

17. In 2022, Amazon had approximately 300 million active users.

Of these, 197 million visited Amazon.com every month.

				
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18. In 2021, roughly 9 in 10 shoppers were more likely to purchase products on Amazon than any other online marketplace.

Furthermore , 56% of shoppers visited Amazon daily or at least twice a week.

19. 5 in 10 shoppers aged between 27 and 40 frequently purchased the first item listed on Amazon’s Search Engine Result Page (SERP) in 2021.

Overall, 55% of buyers noticed ads on the Amazon search results page .

20. In 2022, visitors spent about 10 minutes on Amazon on average.

On average, shoppers visited a page about 12 times , totaling 15.3 billion views during the same year.

21. 66.6% of shoppers visited Amazon via desktop, with 33.4% accessing the marketplace on mobile devices in 2022.

61.6% of desktop shoppers were direct visitors. 20.9% come from organic search, and 5.4% from referrals.

22. Amazon US recorded over 2 billion monthly visitors in February 2023, almost 40% more than Amazon Japan.

Amazon Domain	Average Monthly Visits
amazon.com	2 billion
amazon.co.uk	200 million
amazon.fr	94.8 million
amazon.de	219.0 million
amazon.co.jp	332.9 million

23. Amazon ships products to customers in more than 100 countries and regions.

24. The Amazon app was the third most popular application in the US Google Play shopping section in 2022.

It was beaten to the top spot by Shein and Alibaba. The app’s iOS version was the 2nd most popular application in the US App Store shopping section, behind Shein.

25. 1 in 4 Amazon customers in 2021 were millennials aged 25-34.

In second place were 35 to 44-year-olds , comprising 21.6% of the total shopper share .

On average, 60% of Amazon shoppers in 2021 were female , with the rest being male.

26. 99% of Amazon consumers in the U.S. in 2021 were satisfied with the platform's product assortment.

95% were also satisfied with Amazon’s search results relevance.

27. 9 in 10 customers who bought on Amazon in 2021 in the U.S. were satisfied with Amazon's customer service.

33% praised the platform’s quick response to complaints and order issues, 21% liked the swift checkout process , and 14% were impressed by the flexible return policy .

28. 62% of consumers started their product search on Amazon in 2021.

In contrast, 18% began new product searches on Google, while Walmart was the preferred destination for 10% of the buyers .

How Many Products Does Amazon Sell?

29. As of May 2022, home and kitchen products were Amazon's most sold items ($28.1 billion in revenue).

28.6% of Amazon sales will come from electronic products by 2027.

By then, apparel and fashion should account for 25.7% , according to estimates .

30. Amazon sold most of its products through independent sellers in 2022.

Small to medium-sized businesses supplied 60% of all the items Amazon sold in 2022.

31. Amazon shipped 82 million Echo units in 2022, projected to reach 130 million by 2025.

32. Amazon sold 200 million more products between January and May 2022 compared to the same period in 2021.

This led to an extra $30.2 billion in revenue than the compared period .

33. 28% of Amazon purchases in 2022 were completed within 3 minutes or less.

Conversely, 50% of purchases were completed in under 15 minutes .

				
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How Many Prime Members Does Amazon Have?

34. Over 200 million shoppers had an Amazon Prime membership as of October 2023.

35. Amazon had rolled out Prime membership in 27 countries as of October 2021.

The US had the most members , accounting for nearly ¾ of all Prime accounts worldwide as of 2021. This translated to almost 150 million Prime members in the United States alone.

36. Amazon recorded its biggest Prime Day on July 13, 2023, generating $12.7 billion in sales.

This was a 6.1% increase from the previous year . On this day, the average order increased to $54.05 from $52.26 the last year .

37. The Apple Watch Series 7 was Amazon Prime Day's third most-bought item in 2022.

This was behind NuFace Gel Primer and LANEIGE Lip Sleeping Mask.

				
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38. In 2021, 73% of male Amazon shoppers in the US were Amazon Prime members.

Conversely, 71% of US female shoppers had an Amazon Prime membership .

Fun Amazon Facts

39. You cannot buy cars, homes, live animals, and cigarettes directly on the Amazon marketplace.

40. Amazon has over 40 subsidiaries and brands.

These include Goodreads , Audible , Souq.com , Whole Foods , and Zappos.com .

41. 4 in 10 Amazon shoppers prefer the marketplace for its low shipping fees.

42. At the end of Q1 2022, CeraVe was Amazon's best-selling beauty and personal care product.

The product generated $13 million in Gross Merchandise Value (GMV) in this period .

43. Jeff Bezos considered Relentless.com as an alternative name for Amazon!

He even mulled over calling the retailer “ Cadabra ,” short for “ abracadabra .”

44. You can donate to charity (at no extra cost) whenever you buy on Amazon.

This is possible via the AmazonSmile Foundation, which donates 0.5% of the purchase price of items eligible for the program .

45. Amazon runs a high-tech supermarket, Amazon Go, where customers can purchase groceries without waiting for the cashier.

The supermarket uses the same technology as self-driving cars , allowing customers to shop virtually .

46. Amazon is working on a drone delivery system to drop customers their purchases within 30 minutes as a pilot project for the US market.

47. Amazon is the most preferred company for employment seekers in the United States.

The company pays a starting salary of $19 per hour .

48. In 2021, Amazon committed $28.5 million from its housing fund to the Puget Sound region.

This fund aimed to support the construction of 373 affordable homes through low-rate loans and grants.

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Numbers Don’t Lie

The statistics, trends, and facts above collectively showcase Amazon as a retail giant and a brilliant business idea.

As a stakeholder or a consumer, these numbers offer insights into Amazon’s transformative effects on our buying habits, business operations, and even emerging market trends.

These statistics also testify to the company’s innovation and influence that will likely continue disrupting the eCommerce space for the next decade.

References:

https://www.statista.com/
https://www.similarweb.com/
https://finance.yahoo.com/news/
https://www.aboutamazon.com/news
https://www.demandsage.com/voice-search-statistics/
https://backlinko.com/amazon-prime-users
https://sell.amazon.com/blog/amazon
https://www.forrester.com/blogs/amazon-sales-and-profit-analysis-for-2022-top-10-insights/
https://www.investing.com/academy/statistics/amazon-facts/
https://www.theverge.com/2023/2/2/23582057/amazon-earnings-q4-2022-holiday-quarter-net-loss
https://www.aboutamazon.com/news/retail/the-history-of-prime-day
https://s3.amazonaws.com/media.mediapost.com/uploads/2021_Consumer_Behavior_Report.pdf
https://www.rd.com/list/amazon-doesnt-sell-these-things/
https://www.zippia.com/advice/amazon-statistics/
https://www.incafrica.com/article/carmine-gallo-jeff-bezos-used-a-brilliant-ancient-communication-tool-to-fuel-amazons-success
https://www.fastcompany.com/90793987/what-is-amazonsmile

Adam Wood

Adam Wood is a seasoned E-commerce Strategist and SaaS Analyst, acclaimed for empowering Amazon sellers with actionable strategies and advanced analytics insight. His expertise in leveraging technology for market success makes him a pivotal resource for both budding entrepreneurs and established online merchants. Adam's approach combines rigorous data analysis with a deep understanding of the nuances of e-commerce, positioning him as a leading authority in the Amazon FBA sphere.

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