8 Key Amazon Seller Stats (Editor’s Pick)
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Amazon sells about 7,800 items per minute, with sellers averaging sales over $230,000. -
34% of sellers on Amazon Sellers in 2023 were Fulfillment By Merchants (FBM) sellers. -
In 2023, 71% of Amazon sellers in the U.S. sourced their products from China. -
Amazon Marketplace is utilized by over two million active sellers. -
In 2023, 45% of sellers on Amazon were generating $1,000 to $25,000 per month. -
47% of small and medium-sized business (SMB) Amazon sellers had generated $100,000+ in lifetime sales in 2023. -
In 2023, Amazon Prime Day set a new record as the company’s highest single sales day, with revenue reaching $12.7 billion in the United States. -
Amazon FBA sellers save about 70% per item shipped than with major US carriers.
Infographic
<a href=" https://revenuegeeks.com/amazon-seller-statistics/ " target="_blank" data-wpel-link="internal"><img src=" https://revenuegeeks.com/wp-content/uploads/2023/11/Amazon-Seller-Stats.png " alt="8 Key Amazon Seller Statistics" width="768" border="0" height="875.52" loading="lazy" fetchpriority="low"></a>
General Amazon Seller Statistics
Third-party (3P) Amazon sellers accounted for over 60% of the platform’s total sales in the third quarter of 2023.
Worldwide, almost 2 million small and midsize businesses are 3P sellers on Amazon.
Amazon Sellers who use Perfect Launch are 5.2x times more likely to make $100,000 in first-year sales than those who don’t.
Amazon lists over 600 million products, with 12 million sold by Amazon.
In 2023, 82% of Amazon sellers, brands, and businesses preferred using Fulfillment by Amazon (FBA) for delivering their products.
34% of Amazon sellers opted for Fulfillment by Merchant (FBM) as their method of choice for order fulfillment in 2023.
In 2023, 30% of Amazon sellers were between 35 and 44.
39% of Amazon sellers in 2023 considered themselves "digital nomads," combining remote work and travel.
Private label was the preferred sales model among 54% of Amazon sellers in 2023.
<a href=" https://revenuegeeks.com/amazon-seller-statistics " target="_blank" data-wpel-link="internal"><img src=" https://revenuegeeks.com/wp-content/uploads/2023/11/preferred-amazon-selling-model.png " alt="Amazon Sellers Preferred Amazon Selling Model" width="768" border="0" height="568.18742293465" loading="lazy" fetchpriority="low"></a>
In 2023, 71% of Amazon sellers in the U.S. sourced their products from China, a 3% drop from 2021.
58% of Amazon sellers surveyed in 2023 started their businesses with less than $5,000.
How Many Sellers Make a Living on Amazon?
The Amazon Marketplace is utilized by over two million active sellers.
87% of sellers on Amazon turned a profit in 2023, marking only a 2% decrease from the previous year.
60% of Amazon sellers were active in at least one other eCommerce marketplace.
How Much Do Amazon Sellers Make?
45% of Amazon sellers in 2023 were generating $1,000 to $25,000 monthly.
<a href=" https://revenuegeeks.com/amazon-seller-statistics " target="_blank" data-wpel-link="internal"><img src=" https://revenuegeeks.com/wp-content/uploads/2023/11/amazon-sellers-monthly-revenue.png " alt="Amazon Sellers Monthly Revenue" width="768" border="0" height="544.35912581217" loading="lazy" fetchpriority="low"></a>
In 2023, 63% of brands and retailers reported monthly sales exceeding $100,000.
In 2023, 2 in 10 brands on Amazon in the United States adopted a first-party-only selling model.
15% of Amazon SMB sellers enjoyed a profit margin of 21% to 25% in 2023.
31% of enterprise brands and retailers achieved a profit margin of 21% to 25% in 2023.
In 2023, it took 68% of Amazon sellers 12 months to start generating profits.
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47% of small and medium-sized business (SMB) Amazon sellers had generated $100,000+ in lifetime sales in 2023.
In 2023, 58% of Amazon sellers set their product prices between $16 and $50.
59% of Amazon sellers used search engines and paid search to promote their business in 2023.
<a href=" https://revenuegeeks.com/amazon-seller-statistics " target="_blank" data-wpel-link="internal"><img src=" https://revenuegeeks.com/wp-content/uploads/2023/11/how-sellers-promote-business.png " alt="How Amazon Sellers Promote Their Business" width="768" border="0" height="544.35912581217" loading="lazy" fetchpriority="low"></a>
69% of Amazon sellers surveyed in 2023 had a monthly advertising budget of less than $2,500.
Which Product Categories Dominate Amazon Seller Listings?
“Home and Kitchen” is the #1 product category among Amazon SMB sellers on Amazon in 2024.
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How Do Global Sales Events Impact Seller Revenues?
In 2023, Amazon's Prime Day set a new record as the company's highest single sales day, with revenue reaching $12.7 billion in the United States.
On Black Friday 2023, shoppers spent a lot more on Amazon, with sales hitting $9.8 billion.
Amazon Seller Fun Facts
Amazon FBA sellers save about 70% per item shipped than with major US carriers.
20% of the 10,000 top U.S.-based Amazon sellers have maintained this status for over 7 years.
Amazon sellers leveraging the “Subscribe and Save” strategy can increase their conversion rate by 1.8 times.
Information Is Power