The blogger "Little vest is not small" revealed that the activation amount of Xiaomi 14 series is 4.7 million. It is reported that Xiaomi 14 series will be released on October 26, 2023, and will be equipped with Qualcomm Snapdragon 8 Gen 3 processor. In February 2024, Xiaomi launched Xiaomi 14 Ultra, a new Xiaomi Dragon Armor architecture.
Since 2020, Xiaomi has launched a high-end strategy. The price range of Xiaomi 10 series products is from 3999 yuan to 6999 yuan. Four years later, Xiaomi's high-end strategy has begun to bear fruit.
The blogger "Little vest is not small" revealed that the activation amount of Xiaomi 14 series is 4.7 million. It is reported that Xiaomi 14 series will be released on October 26, 2023, and will be equipped with Qualcomm Snapdragon 8 Gen 3 processor. In February 2024, Xiaomi launched Xiaomi 14 Ultra, a new Xiaomi Dragon Armor architecture.
According to the financial report, Xiaomi's high-end mobile phones are indeed expanding its spending. In 2023, the average selling price of Xiaomi high-end mobile phones in the Chinese mainland market will increase by more than 19% year on year, reaching a record high. Lu Weibing, president of Xiaomi Group, stressed in a speech that Xiaomi will continue and firmly promote the high-end strategy in the mobile phone business. He mentioned in particular that in the Chinese market, Xiaomi has successfully positioned the price of its mobile phone products within the range of 4000 to 5000 yuan and 5000 to 6000 yuan. Lu Weibing further revealed that this year's development strategy goal of Xiaomi is to challenge a higher price segment, that is, to break through the price range of 6000 yuan to 10000 yuan, which indicates that Xiaomi is committed to further penetrating the high-end market through technological innovation and brand upgrading.