Cook talks about generative AI again: Apple grasps development opportunities and has unique advantages

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IT Home reported on May 3 that on today's financial report conference call in the second quarter of fiscal year 2024 (the first quarter of this year), CEO Tim Cook again emphasized Apple's work on generative AI.

He stressed that Apple has adopted a development mode different from other enterprises, and has "advantages" that make it "stand out" in the AI era, and will share "very exciting things" with customers in the near future.

In the teleconference, Mr. Cook, the translator of IT House, said the following:

We will seize the development opportunities in the field of generative AI. We are making a major investment and look forward to sharing some very exciting things with our customers soon.

We believe in the revolutionary power and prospect of AI, and we believe that we have the advantages that make us stand out in this new era, including Apple's unique combination of seamless integration of hardware, software and services, the breakthrough Apple chip and our industry-leading neural engine, as well as our technology The unwavering concern for privacy is the basis of everything we create.

It was previously reported that Apple's first AI function will run locally on the device, without relying on cloud servers, making Apple's AI more private and secure than other online services. Apple plans to provide generative AI on devices, which will require a lot of CPU and GPU capabilities, and Apple plans to focus on AI through the upcoming M4 chip.

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