Sina Science and Technology News On the morning of June 29, it was reported that the quick-frozen rice and flour product brand "Le Yao Ju" had received a round B financing of nearly 100 million yuan. This round was exclusively invested by Liangrun Fund jointly established by COFCO Group and China Resources Group.
The funds obtained in this round will be mainly invested in personnel training, training and reserve, automatic transformation of production equipment, promotion of enterprise digital informatization, brand marketing and promotion, to further consolidate the advantages of Leyaju in the field of high-end quick-frozen rice and flour products and consolidate the foundation for future growth.
Before this round of financing, Leyaju had completed tens of millions of yuan of financing exclusively led by Xingwang Investment.
The project team of Liangrun Fund believes that the prefabricated dishes, quick frozen food and frozen baking industries are in a high boom cycle. It is hoped that this investment can seize the structural opportunities brought by supply side upgrading and industrial reform, invest in new channels, new people and new supply chains, and better serve the development of COFCO Group's main business.
It is reported that Leyaju was founded in 2012, targeting star breakfast, and has served more than 1000 star hotels in ten years. In the past, it mainly customized high-end rice and flour sweet products for chain food enterprises to help them achieve characteristics, standardization and scale. In the past ten years, Leyaju has served more than 1000 star hotels, covering three sectors: quick-frozen rice, flour products and frozen baking.
It is understood that Liangrun Fund was jointly established by COFCO Capital, China Resources Capital and Nanjing Nonggao Group, with a total scale of 2 billion yuan, and the first phase of the contract was signed with a scale of 1 billion yuan, mainly investing in food consumption, modern agriculture and consumer technology industries. (Liu Na)
