On April 25, Huace Film and Television Two delayed transcripts were handed over, and the revenue and net profit in 2023 and the first quarter of 2024 declined year on year.
In 2023, Huace Film and Television The operating revenue reached 2.267 billion yuan, a year-on-year decrease of 8.39%; The net profit attributable to shareholders of the listed company was about 382 million yuan, a year-on-year decrease of 5.08%. In the first quarter of 2024, the company realized operating revenue of about 177 million yuan, down 81.69% year on year; The net profit attributable to shareholders of the listed company was 30.0138 million yuan, down 79.58% year on year.
Huace Film and Television The income mainly comes from the investment, production and distribution of film and television projects and the derivative income based on film and television content. As for the core business of film and television, the company said that in 2023, it adhered to the principle of "no project without head", improved the quality requirements for script creation, and moderately delayed the development and start-up of film and television dramas.
At present, the cultural film and television industry is facing transformation and upgrading while stabilizing and warming up, and the competition is becoming increasingly fierce. The annual report shows that in 2023, the gross profit margin of Huace's film and television industry will decline by 4.54% year on year. Huace Film and Television believes that the rapid iteration of science and technology is expected to have a revolutionary impact on the cultural film and television industry.
In June 2023, Huace Film and Television Promotion Science and Data Center, as a first-class department, established the AIGC Application Research Institute to comprehensively promote the AIGC industrial layout. Huace Film and Television said that this is the company's focus on AIGC technology drive Quantity is an important part of the whole chain of film and television creativity, production and dissemination to improve the core competence of enterprises and innovate business models, accelerate the implementation of new technology applications, and achieve high-quality development of enterprises.
In 2023, the R&D personnel of Huace Film and Television will increase by 21.21% over the previous year, and the R&D investment will increase by 70.84% over the previous year. The increase in investment will mainly be used for AI talent introduction, equipment procurement and related artificial intelligence R&D investment of the project.
Zhan Junhao, founder of Fujian Huace brand positioning consulting, is accepting《 negotiable securities The reporter of the Daily said in an interview: "The deeper and wider application of AI technology will bring multiple impacts to Huace Film and Television, and will significantly improve the efficiency of film and television production. At the same time, the use of AI technology can generate high-quality visual effects, sound effects and scene design. In addition, the introduction of AI may also bring about changes in the film and television production process."
Huace Film and Television closely focuses on the professional film and television workflow under "film and television+AI", and establishes a practical AI application/tool matrix of literature and literature, literature and graphics, literature and video, and literature and audio. In the survey of institutional investors in March 2024, the management of Huace Film and Television said:“ artificial intelligence It is a visible technological change that will also bring great changes to the industry. In the medium term, it is to increase the quantity and reduce the cost, improve the efficiency, improve the efficiency, and enlarge the artistic value of the works. In the long run, the development of AI will lead to the explosion of new applications. In this context, it will increasingly highlight the scarcity of the company's creative leadership and large-scale head content production capacity. "
Xiang Kaizai, a young Chinese playwright and director, accepted《 negotiable securities The reporter of the Daily said: "AI technology can help film and television production, and support film and television enterprises to use technology to promote content production efficiency and reduce costs. However, film and television enterprises should always keep in mind the development focus of content as the king. If they invest too much energy and financial resources in AI and overemphasize the use of AI in future production, it may lead to serious homogenization and other problems in the large-scale output of content. "
"Enterprises need to adhere to the core value of content while pursuing efficiency, and realize the benign interaction and common development of technology and content." Zhan Junhao said, "It is recommended to strengthen talent training and team building, and cultivate a group of compound talents who understand both technology and art. At the same time, they should actively explore new models and new formats that combine technology and content, such as virtual reality 、 Augmented reality And other technologies in film and television production to expand new business areas and market space. "
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