From "North American Magic Car" to "the world's leading 'Sina' in China" _ Sina Finance

From "North American Magic Car" to "the world's leading 'Sina' in China"

On the eve of the Beijing Auto Show, GAC Toyota launched 2024 models of Sina, which not only guided the price of the whole series to be reduced by 25000 yuan, but also reached 284800-395800 yuan after comprehensive discounts, and also made all-round upgrades in safety, comfort and intelligence.

It is worth noting that as a global model, this upgrade of Sina is not universal in the global market, but an "exclusive" upgrade aimed at the Chinese market and listening to the voice of Chinese users. As we all know, Sena used to be called "North American Magic Car" because of its excellent performance in the North American market. Now, thanks to the upgrade of GAC Toyota to Sena, this car has strengthened the concept of "in China, for Chinese people".

Peng Baolin, the deputy general manager of GAC Toyota, said that Saina broke the traditional style change rhythm this time, and realized the "local iteration and updating on demand" of core performance and configuration by deepening localized research and development, closely following the needs of Chinese users. From price to product upgrading, we can see that GAC Toyota attaches importance to the Chinese market and users' attitude and sincerity.

The world's leading Sina in China

Saina has a long history in the home MPV circuit. After the birth of Toyota Shina in 1997, it has gained the love of millions of families in North America, become the pioneer and leader of the household MPV market, and also has the title of "North American Magic Car". Today, Sina can still be called "North American Magic Car", but the world's leading Sina is already in the Chinese market. In order to meet the "appetite" of Chinese users, this version of Saina has broken the traditional concept and rhythm of version change. Global cars are upgraded specifically for China. Based on the concept of "users can upgrade as they want", the three major innovations of "safety, comfort and intelligence" have been achieved.

Among them, in terms of safety, 2024 Saina fully upgrades the E-Four electronic four-wheel drive system, which greatly improves the safety and stability, and easily meets a variety of scenarios, including urban driving, high-speed acceleration, ramp starting, high-speed cornering, wet roads, etc. At the same time, 2024 Sena's whole series is equipped with T-Pilot intelligent driving assistance system as standard. This system relies on the development of "zero accident" data of intelligent driving over 20 billion kilometers worldwide to improve driving reliability, and also points out Sena's active safety attributes.

In terms of comfort, the second row of 2024 Saina is equipped with the same Erfa integrated aviation seat for the first time, which is an exclusive configuration in the Chinese market. The seat adopts 8-layer composite structure and Bavarian advanced leather package, with soft and comfortable fabric and high fit. It also supports zero gravity mode and the seat massage function of 16 massage contacts, so that you can also enjoy first-class comfort in the car. In addition, based on the use scenario of China's "big family", 2024 Shina has made full use of its storage space. For example, there are as many as 19 cup holders in the whole car. When children's milk bottles, parents' vacuum cups, young people's milk tea, drinks, and coffee all need positions, the gold content of this design will be highlighted.

The upgrade of intelligence is the biggest focus of 2024 Sina. Peng Baolin said: "Based on China's intelligent ecological advantages, our local R&D team will carry out in-depth development based on the 'China solution' to bring China's exclusive smart cockpit to global cars." Compared with the North American version, the Chinese exclusive smart cockpit of new cars is integrated with "China's wisdom", In addition to independent networking, Apple CarPlay, Baidu CarLife and Huawei HiCar can also be networked to achieve "voice home control" and "home sharing and car control", so that users can experience the "whole ecology of people, cars and homes". At the same time, the new car is equipped with a 12.3-inch intelligent car entertainment system, which brings the large screen and rich entertainment functions that Chinese people like. It is also equipped with a rare 8155 chip and 12G operating memory at the same level, making the operation more smooth. The HUD head up display is linked with the central control screen and the instrument panel, which is the leading configuration in the household MPV of the same level.

Sina boosts MPV into the era of home use

From "North American Magic Car" to "the world's leading Shina in China", the new changes brought by GAC Toyota to 2024 Shina models are in essence the results of the "two-way enabling" growth of GAC and Toyota and the experimental phase of their deep integration. From the perspective of product performance, it is a model for the same level joint venture MPV. Of course, another means is needed to move the market, especially at the moment when the competition in the domestic automobile market is becoming increasingly fierce.

"In an extremely involute market, both good products and good prices are required", Peng Baolin said in an interview before the launch of Sina that the new car will be re priced, and in combination with market changes, while the product configuration has significantly improved, the overall price will be significantly lowered, and the Chinese users will be fully rewarded. Facts have proved that 2024 Sina has indeed brought a surprising price.

The newly launched 2024 Sina has once again strongly defined the preference of 300000 yuan MPV. The new price range is 284800 yuan - 395800 yuan, which is 25000 yuan lower than the official price of the old model. It should be mentioned that the official downgrade of Sina is not simply to lower the entry configuration to give a so-called shocking low price, but to directly downgrade the main sales version. Among them, the main version, which is also the three most popular versions for Chinese family users, has systematically reduced the price: comfort version 284800 yuan, luxury version 309800 yuan, and noble version 334800 yuan. This is also the lowest starting price of Sina in the world.

At the same time, as a high-end household MPV, Sina also has strong brand advantages. Saina has the "original quality of big factories" that is hard to surpass by competing products. With its inherent high QDR gene and based on the huge data of large-scale mass production, it implements high standard quality control far beyond the industry in every link. In the R&D stage, higher quality redundancy design is adopted. In the procurement phase, we built a first-class supplier system to grasp the quality from the source, and the quality control effect is far higher than the industry level. In the manufacturing stage, GAC Toyota's "global model factory" reached the world's leading level, with the first pass rate of the production line up to 99.2%, about 10 percentage points ahead of the industry level. The original quality of Sina's more excellent large factory brings users a more reliable and durable MPV car experience.

Since its launch in October 2021, GAC Toyota Shina has maintained a leading momentum in the domestic market, and has won the favor of more than 160000 family users. According to the industry opinion, before Sina, many MPVs failed to enter the home market, and it was not until the emergence of Sina that the high-end MPV market was completely activated. For household users in the MPV market, the competitiveness of Sina, which is "official downgrade" and "on-demand upgrade", will be further strengthened, and its benchmark position in the high-end household MPV market will also be further consolidated. （CIS）