Recently, important personnel changes were reported within FAW Group, FAW-VW audi Hu Shaohang, Deputy General Manager of Sales Business Department, will be transferred to the Brand Public Relations Department of FAW Group to preside over the work. The specific position has not been announced. Zhang Qiang, the current general manager of the South China sales department of FAW-VW, will return to FAW-VW Audi and replace Hu Shaohang as the deputy general manager of the sales department of FAW-VW Audi. FAW Group said that this personnel adjustment is a normal personnel transfer within the group.
According to public data, Hu Shaohang joined FAW-VW Audi after graduating from Jilin University of Technology, and has successively held posts such as public relations manager, head of marketing department, director of Audi North, general manager of FAW-VW brand North Business Department, etc. In July 2017, Hu Shaohang took over from Yu Qiutao as the deputy general manager of Audi's sales division, mainly responsible for marketing, public relations, marketing and other businesses.
According to the analysis of insiders, Hu Shaohang's transfer to the Public Relations Department of FAW Group will benefit FAW's high-end independent brand red flag Development of. At present, FAW Group is making great efforts to develop the Red Flag brand. In 2019, the sales volume of the Red Flag brand outperformed the market. From January to November, the cumulative sales volume reached 88046 vehicles, with a year-on-year growth of 211%. On December 26, the Red Flag official announced that the sales volume in 2019 exceeded 100000 vehicles, completing the sales task of this year. In 2020, Xu Liuping, Chairman of FAW Group, previously said that the sales volume of Red Flag would reach 200000, twice that of 2019. Hu Shaohang, who has rich experience in luxury brand marketing, will help Hongqi achieve greater development.
Zhang Qiang, who succeeded Hu Shaohang, joined the FAW-VW Audi Sales Department in 2007 as the brand PR manager of FAW-VW Audi; Later, he served as the marketing director of FAW-VW Audi brand, responsible for advertising creativity, media cooperation, auto show activities, brand sponsorship, terminal marketing management and other work of Audi brand. In September 2018, Zhang Qiang served as the general manager of the South China Business Department of the FAW-VW brand, responsible for the sales, after-sales service, market and public relations, network development, auto finance, second-hand cars and other businesses of Volkswagen in six provinces in South China, and actively and effectively promoted the implementation of the South China strategy. In February 2020, Zhang Qiang served as the deputy general manager (market and user operation) of FAW Audi Sales Division Co., Ltd., and was fully responsible for FAW Audi brand communication and content marketing, experience marketing, retail marketing, public relations and private domain operations.
This transfer of Hu Shaohang is also to let Red Flag complete the task of 200000 sales in the new year. As the former deputy manager of Audi sales department, Hu Shaohang faces both challenges and opportunities. If Hu Shaohang can inject new market benefits into Red Flag, it will not be very difficult to double Red Flag again.
When Zhang Qiang comes to FAW Audi, he will lead to build a new Audi brand in the new luxury era. In fact, Audi has a very good sales momentum in the Chinese market, but other car brands also have strong competitiveness, so Zhang Qiang's appointment is also to make Audi go better.
FAW Group said that this personnel adjustment fully reflects the operation idea of the group company of "carrying the red flag, focusing on independence, supporting innovation, and strengthening cooperation", as well as the medium and long-term strategic planning for talent and business: through the exchange and complementarity of experience in building the Audi brand and the red flag brand, we will jointly expand and strengthen the Chinese luxury car market.
