As soon as the wedding invitation link arrives, the money will have to be arranged. I believe that everyone has more or less "intimate contact" with the wedding ceremony, which has become the wedding standard for new young people.

But wedding calendars are more than just electronic invitations. The wedding ceremony launched by Hangzhou Huoshaoyun Technology Co., Ltd. in 2013 is a leading wedding service platform in China. As an influential unicorn enterprise in the vertical field of marriage, it aims to meet all the needs of marriage.

△ Screenshot of hit drama Meet Happiness

So far, more than 200000 wedding businesses have settled in the wedding ceremony platform, covering all categories of marriage. The number of registered users exceeds 60 million, and the number of service users accounts for 80% of the national registered marriage population every year. According to the relevant data released by iResearch in May 2018, Wedding Calendar is the most popular wedding service platform among Chinese users, accounting for 75% of the mobile end coverage in the wedding service field.

New users can not only select wedding businesses and buy wedding products on the wedding calendar, but also obtain wedding knowledge or share experience, use electronic invitations and other wedding tools.

On September 19, the wedding ceremony official announced the launch of a new brand image, with LOGO, brand color, font, mascot, brand slogan and other comprehensive upgrades. With the digital transformation of the industry, the post-90s and post-95s become the main force in the marriage market. Its new image aims to actively adapt to market changes and better communicate with young marriage groups through brand upgrading.

It can be seen from the comparison between the old and new LOGOs that the wedding anniversary LOGO has optimized the font structure, reduced a large number of stroke rounded corners, made the lines more robust, and enhanced the sense of maturity and professionalism; At the same time, part of the lines are stretched, presenting a more simple, intuitive and stable overall, showing the Internet, flat and extremely simple temperament and beauty.

The new LOGO English has removed the ". com" symbol, that is, the PC symbol, which reflects the phased tasks and market strategic layout of the brand.

The mascot rhinoceros has also "disappeared" in the LOGO, concentrating on appearing in icon.

Emmmm, compared with the old and new icons, is Ji Xiaoxi getting fat?

Ji Xiaoxi: This is not fat, it is clearly happy fat!

The upgraded brand color has also changed a lot. The new logo uses the brand exclusive color Nice Red. Compared with the old brand color, the new logo is more beautiful, full, energetic, enthusiastic and unrestrained, and actively conveys happiness energy, implying that each of us is persistent and brave in the pursuit of love and happiness.

The rhinoceros named Ji Xiaoxi, as the brand mascot of the wedding ceremony, has been upgraded from 2D to 3D, from a 45 degree side face to a straight face. It is charming, soft, dull, cute, smooth, three-dimensional, more personalized and full of affinity.

So why is the rhinoceros the mascot of the wedding ceremony? Explain with a picture.

Imagine such a cute rhinoceros baby shaking his short, fat little hand and saying hi to you. Don't be too cute! It once again shows the brand's ultimate ingenuity for young user groups.

Ji Xiaoling is not only cute. The wedding design team also gave a new life to Ji Xiaoling, a hornbill.

Rhinoceros and rhinoceros are faithful friends with each other, living side by side. Just like the wedding ceremony, the wedding business, and the trust and cooperation between the married couple. It is understood that more friends may join Ji Xiaoxi in the future.

The new brand positioning and image of the wedding ceremony has been established, which not only realizes the best extension and visibility of the brand, but also brings a good start to the future strategic deployment of the brand, and better serves as a connector between the wedding industry and consumers.