Xiaomi and Unicom signed an agreement to launch cooperation on Internet+all kinds of information terminals

[Marketplace News] After Xiaomi Chairman Lei Jun personally took the lead in managing the channel, yesterday, Xiaomi Company and China Unicom signed a cooperation agreement, and the two will carry out cooperation on Internet+all kinds of information terminals. This is also an important measure for Xiaomi to focus on offline sales.

It is reported that Xiaomi and Unicom have initially planned an exclusive sales plan for 15 million terminals a year, and have settled in more than 10000 core business halls of Unicom. In addition to mobile phones, TV, air purifier, rice cooker and other millet products will appear in China Unicom's major business halls. At the same time, Xiaomi was among the first to provide 100 brand zones to Unicom's business hall.

Lei Jun said that over the past four years, Xiaomi has focused on Internet brands and mobile phone e-commerce. At present, more than two-thirds of Xiaomi's mobile phones are sold online. Under such a strategy, Xiaomi is indeed facing the pressure of growth. The proportion of Xiaomi in e-commerce is already very high, and it is inevitable to expand channels.

At present, operators are still the channels that cannot be ignored by mobile phone manufacturers, and they are also important channels that mobile phones can quickly spread across the country. For Xiaomi, which needs to face the sales bottleneck directly, the cooperation with Unicom is also a convenient way to break away from the single sales model and enter the offline development.

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