After long consideration How to write the live broadcast planning scheme

The following content is selected from the share of Hu Lingling, an expert in Taobao live broadcast clothing operation, at the "Taobao University Thanksgiving Learning Meeting" in the last quarter: from 2010 to 2012, from goods to stores, it was a brand store 1.0 operation; From 2014 to 2016, from the PC end to the mobile end, it was the era of brand store 2.0. The brands such as Perfect Diary and Huaxizi realized brand upgrading in the content era; Since 2016, we have felt that "content is king", no matter in pictures, texts, short videos or live broadcasts. Now live broadcast, as a tool, has restructured the store mode, restructured the people and goods yard, and led the brand stores into
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