There are two levels of U.S. registered trademarks: state level and federal level. Amazon brand registration requires the seller to have a federal registered trademark, which requires registration with the U.S. Patent and Trademark Office (USPTO).

The United States adopts the principle of prior use of trademark protection, and the ownership of trademarks in the United States usually depends on the use of trademarks in the United States. Generally speaking, even though the first user has never registered his trademark in the United States or the later user has first registered the same or similar trademark, the person who actually uses a trademark first has a right superior to the person who uses the trademark later.

The international organizations and conventions to which the United States is a party include the World Intellectual Property Organization, the Paris Convention for the Protection of Industrial Property, the Nice Agreement on the International Classification of Trademark Registered Users and Services and the Protocol to the Madrid Agreement.

1. Individual

Copy of applicant's ID card or passport

2. Company

a. Copy of corporate ID card or passport

b. Copy of domestic business license, Hong Kong company needs to provide copies of its business license BR and CR

3. Trademark design (including clear samples of patterns and words)

4. 4 high-definition pictures of products with their own obvious trademark logo

5. Trademark description (describe the main products in English)

6. Category of trademark

About 9 months

Current laws include the 1994 Trademark Act, which came into force on October 31, 1994, and the 1994 Trademark Regulations, which were amended in 1996 and 1998 respectively. The effect of British trademark protection covers Great Britain (England, Scotland and Wales), Northern Ireland, the Isle of Man and the territory of the British Indian Ocean.

The United Kingdom has joined the Madrid international trademark system, and can obtain trademark protection in the United Kingdom by directly submitting a registration application to the British Trademark Office or by submitting a Madrid application to the Chinese Bureau.

In the United Kingdom, in addition to ordinary goods trademarks and service trademarks, collective trademarks, certification trademarks and series trademarks can apply for registration.

The national organizations and international conventions to which the United Kingdom is a party include: Stockholm International Convention, Madrid Protocol on International Registration, Madrid Agreement on False Origin Marks, Nice Agreement, Hague Certification Convention, Trademark Law Treaty, and the World Intellectual Property Organization. It joined the Madrid Protocol on December 1, 1995, and is a pure protocol member.

1. Individual

Copy of applicant's ID card or passport

2. Company

a. Copy of corporate ID card or passport

b. Copy of domestic business license, Hong Kong company needs to provide copies of its business license BR and CR

3. Trademark design (including clear samples of patterns and words)

4. Trademark description (describe the main products in English)

5. Category of trademark

About 4 months

In Japanese law, "trademark" refers to words, figures, symbols, three-dimensional shapes, colors or their combinations that can be recognized through human perception. Sound, smell, three-dimensional trademarks, etc. have not been officially allowed to register in Japan.

The Japanese trademark law allows the registration of "defensive trademarks", which means that the trademark owner registers several identical trademarks on different types of goods and services to prevent others from "hitchhiking". Generally, the trademarks that can apply for defensive trademarks are those with certain influence in Japan.

Japan implements the system of post objection. The Franchising Office of Japan examines whether there is a prior similar trademark or other non conformity with the trademark law. If there is no reason for rejection, it will register directly. Two months after registration is the objection period. If there is no objection or the objection is unsuccessful, the registration will be maintained; If the objection is successful, the registered trademark shall be revoked.

1. Individual

Copy of applicant's ID card or passport

2. Company

a. Copy of corporate ID card or passport

b. Copy of domestic business license, Hong Kong company needs to provide copies of its business license BR and CR

3. Trademark design (including clear samples of patterns and words)

4. Trademark description (describe the main products in English)

5. Category of trademark

About 7 months

EU trademarks and domestic trademarks of EU countries operate in parallel and do not conflict with each other. However, the trademark that has been registered or applied for registration in EU countries constitutes the prior right to oppose the EU trademark registration, and vice versa.

The trademark law of the European Community belongs to the civil law system. The registration is based on the principle of first application and adopts the International Classification of Goods and Services for Trademark Registration. The types of trademark registration include commodity trademark, service trademark, collective trademark, three-dimensional trademark, color trademark, sound trademark and smell trademark.

The EU acceded to the Madrid Protocol on October 1, 2004 and is a purely agreed member state. The 28 member countries can be protected at the same time by submitting only one application in the European Community Trademark Internal Association Office.

1. Low cost

The trademark can be used in 28 member countries of the whole EU only after applying for registration once. Compared with applying for registration in each member country, the cost is greatly reduced;

2. Centralized protection program

A trademark registration can be protected by the 28 member states of the EU, and decisions on trademark cases will be implemented in all EU countries;

3. Registered trademarks can only be used in one EU country

The use of the trademark in any EU country is enough to resist the cancellation application for not using the trademark;

4. Enjoy the priority of the Paris Convention. If the same trademark is used for one or more designated names of goods or services, it can enjoy priority when applying for the Community trademark six months after the application of the member countries of the Paris Convention;

5. For a registered trademark that has been published in an EU member state, priority can be claimed when applying for an EU trademark;

6. Not only traditional trademarks such as words and signs can be registered, but new trademarks such as sound, smell, product appearance and structure can also be applied for registration;

7. A trademark application may cover at most three categories of goods or services. If there are more than three categories, the fees for each category shall be added.

1. Individual

Copy of applicant's ID card or passport

2. Company

a. Copy of corporate ID card or passport

b. Copy of domestic business license, Hong Kong company needs to provide copies of its business license BR and CR

3. Trademark design (including clear samples of patterns and words)

4. Trademark description (describe the main products in English)

5. Category of trademark

About 5 months

The current trademark law of Canada is scheduled to be established in 1985, and its full name is the Trademark and Anti unfair Competition Law. Canada is a member of the Paris Convention for the Protection of Industrial Property, the World Intellectual Property Organization and the World Trade Organization.

In Canada, trademark rights are based on the principle of prior use. Trademarks include actual use trademarks, certification trademarks, distinctive appearances and intended use trademarks.

1. Individual

Copy of applicant's ID card or passport

2. Company

a. Copy of corporate ID card or passport

b. Copy of domestic business license, Hong Kong company needs to provide copies of its business license BR and CR

3. Trademark design (including clear samples of patterns and words)

4. Trademark description (describe the main products in English)

5. Category of trademark

About 18~24 months