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With the improvement of living standards, more and more people like customized whole house furniture. Which one is better? In fact, the customized furniture of the whole house has become a trend, and no one can avoid it in front of the trend. "
Compared with the customization of the whole house, household items seem to be "weak". Whether it is cabinets, wardrobe, or building materials, compared with the popular customization area of the whole house, they are slightly lonely. For example, cross-border has become the standard configuration and full house customization, which means that many enterprises will try cross-border. For many reliable household brands, customization is no longer a supplement to traditional categories of furniture, but a highlight of "differentiated" products after customized household. The whole house customization has risen to a strategic height, and the trend of the whole house customization industry can not be changed. It seems that the household enterprises under the big wave can only follow the trend.
Custom home is really a tuyere?
According to the statistics of the Survey Report on the High Level of China's Custom Furniture Industry in 2017-2021 released by CIC Consulting, the current penetration rate of custom cabinet is about 60%, the market capacity is close to 100 billion, the penetration rate of custom wardrobe is about 30%, the market capacity is 50 billion, and the penetration rate of other custom furniture is about 10%, the market capacity is 15 billion, Therefore, the market capacity of the whole customized home furnishing field is about 165 billion yuan. However, compared with the foreign 60% - 70% share, according to the growth rate of 5% of the comprehensive proportion of customized furniture in China, the customized furniture market is expected to break 300 billion in 2020, and basically reached saturation.
However, with the current development trend, more than 60% of the enterprises (according to the survey data of Guangzhou Construction Expo) have entered the field, which means that the enterprises that should enter have entered the field and have entered the white hot stage of horse racing enclosure. Therefore, according to the industry life cycle theory, the current capacity layout and market division of customized home furnishing may have exceeded the saturation value of 300 billion yuan. Due to such factors as the projects under construction or under preparation (most of the funds invested by all listed enterprises today are used for capacity expansion, and the newly entered enterprises are also heavily deployed), insufficient delivery capacity, and incomplete informatization, This led to the illusion that there was still a lot of room in the market, so the bubble of the industry became bigger and bigger until it entered the peak of the life cycle (mature period).
Often, after reaching the peak stage, the industry will realize the fact that supply exceeds demand in the customized home furnishing market, followed by the bubble burst and industry reshuffle. In addition, with the popularity of hardbound houses and the development of brand influence, it is inevitable for small enterprises to unite and giants to compete for hegemony.
