Kotaro

For a long time, the Ketalong integrated cooker, which focuses on cost performance, has been seeking for the fair mean and the cheap and beautiful products valued by Chinese people. At the same time, at the marketing level, Ketalong Integrated Kitchen is surprisingly conservative. The marketing team under Miao Jikai, the marketing director, is like a sharp knife company. Through various ground and high-altitude activities, the concept of "the king of cost performance" of Ketoro products is going deep into the market and consumers' intuitive impression. At the beginning of March, the Beijing Construction Expo attracted thousands of building materials manufacturers to participate in the exhibition. Among them, the integrated stove enterprises that mainly take building materials channels are also an important part of the exhibition. This exhibition is also the third year of Ketalong Integrated Kitchen. At the crowded exhibition site, the author met Miao Jikai, the marketing director of Ketalong Integrated Kitchen. Like the busy on-site personnel, Miao is busy communicating with prospective franchisees, customers, exhibitors and others, and introducing new products. As he said, every time when participating in the exhibition, Ketalong has to show different things. This time, he hopes to show the inclusive connotation of Ketalong integrated stoves through the exhibition theme of "Stars and the Sea". Miao Jikai, Marketing Director of Ketalong Integrated Cookware, is a good product. The quality of leading intelligent upgrading products has always been the lifeline of enterprises. Especially in the context of consumer upgrading market, the definition of good products has also been raised by picky consumers, expanding the extension. It not only requires moderate price, but also has both appearance and sense of technology, and even is affected by health, environmental protection and other factors. "That's why," Miao said, "good products should be inclusive in these aspects.". For this reason, we have seen the unique cloud arc round corner design of Ketalong integrated cooker that has participated in the Beijing Construction Expo for three consecutive years, and the flagship 6S series of products with the honor of China Good Design Award, which has both appearance and strength. It also saw the continuation of the classic, equipped with a 7.9cm gold thickness smoking chamber, increased the pressure in the negative pressure area of the smoking chamber, overturned the traditional 5S series with large suction, and from a practical point of view, well polished, launched the F series with humanized smoke range linkage function. According to Miao Jikai, one of the highlights of the new products on display is the addition of the S6 "steaming" series of the steamer model, which enriches the product camp and aims to meet the diverse needs of kitchen home cooking. This coincides with the upgrading of the concept of home-based and intelligent kitchen environment. According to the data from the Report on China's Kitchen Environment Consumption Insight, Ketalong integrated kitchen has become the three major trends of kitchen environment consumption, and has gradually become the core group of kitchen environment consumption since 1985. In such a round of consumption upgrading, the kitchen appliances, which occupy the leading role in the kitchen environment, are showing a further high-end upgrading trend, making the market rapidly improve both in profitability and volume growth. Among them, the "kitchen economy" centered on intelligent kitchen appliances has become the focus of competition among major enterprises. "Therefore, we will focus on product upgrading as the focus of enterprise development in the next step, and seek to further introduce the concept of smart home under the premise of maintaining the main cost performance ratio, so that kitchen fun arises spontaneously." In Miao Jikai's view, integrated stoves, as a new category integrating traditional cigarette machines and stoves, are still niche products from the perspective of market share, However, based on the advantages of optimizing the kitchen environment, more efficient and environmentally friendly product genes, and more integrated functions, it is more like a dark horse suddenly emerging from the building materials industry, or even a golden horse. "In the future, we will produce integrated stoves with sliding technology, and add intelligent selling points in 3D smoke collection, oil temperature monitoring and other processes and technologies. The goal is not only to make the smoke absorption rate higher, but also to focus on smoke-free kitchens and design, leading to healthy kitchens." These upgrades are obviously more suitable for young consumers to focus on improving their internal functions, For improving the kitchen space vision, I want to pursue the healthy taste of open kitchen. But for the penetration of intelligence into products, Ketalong still has its own original intention, that is, to return to the user experience of the products themselves. "High end products are either high-end products or high-end products, and high-end products are not equal to high prices. The real high-end products are accumulated with all the fine details." Miao Jikai said that Ketalong integrated cooker adheres to the production and R&D philosophy of creating perfect products by strictly controlling every machine, every detail, and every step. Good activities focus on city marketing. Similarly, just as enterprises can't live without good products, good products can't live without good activities. Miao Jikai, as the marketing director of Ketalong, is well versed in the way of marketing. In the face of the good development trend of integrated kitchen, he put forward the strategy of advancing at every level for 2-3 years, and led a series of city marketing oriented landing activities to increase the communication efficiency and increase the product volume. In 2016, new Ketalong integrated stoves were exhibited at the Beijing Construction Expo. Ketalong integrated stoves not only doubled their sales performance, but also reached the goal of attracting 150 new franchisees and opening more than 400 franchised stores in more than 400 cities across the country. Speaking of these, Miao believes that this is all based on the urban marketing idea that Ketalong activities are the king. "Let the market become more active and become a business operator", Miao Jikai and his marketing team, the "Lang Team", have fought off the activities one by one: five large-scale investment fairs throughout the year, and large-scale activities every quarter, ranging from "three all benefits", "4.23 factory purchase fair", to the "Lang Cyclone" roadshow storm in May, and "gift before ice" in June, Then came a series of activities such as "9.25 Langxing World" and "Double 11" stores PK e-commerce ", which led the franchisees to launch marketing, and also greatly improved the annual sales of the enterprise, with a year-on-year sales growth of more than 200%. According to Miao Jikai, there will be 6 large-scale investment fairs and 2 challenge arena competitions in Ketalong this year, and the manufacturer will make plans to promote them nationwide. At the same time, we will build an innovative business operation model, such as cross industry alliance, to make Ketalong brand bigger and stronger from multiple perspectives. In addition to the traditional form of ground promotion, in order to give full play to the crowd effect, Miao Jikai also focused on the "Chinese speed" - high-speed railway. Taking the Spring Festival transportation this year as an example, the national passenger traffic volume reached 408 million person times, with a year-on-year growth of 2.1%. Behind the high-speed rail economy is a huge traffic entrance, which has also become one of the preferred routes for brand promotion. "From 2017, we will expand our investment attraction efforts and frequency, speed up the process of investment attraction, and increase the promotion of brand publicity. For this reason, the company spends a huge amount of money on high-speed railway advertising, so as to enhance our brand awareness." It is worth mentioning that, in view of the trend of the era of "Internet", Miao Jikai, in order to give the Ketailong brand a priority in the new round of Internet competition, promote brand value in a three-dimensional way, and further adjust the strategic layout, also reached an in-depth strategic cooperation with 360 Search in February this year, and launched advertisements in the 360 brand sunrise module. "What we aim at is that 360, as the second largest search engine in China, has hundreds of millions of Internet searches every day. These massive high-quality traffic will help potential customers find Ketalong more quickly and find our new product information." The precise positioning of brand strategy, strong ground marketing within the city, as well as platform advertising including the Internet, high-speed rail and authoritative media 360 search brand sunrise and other multi-dimensional brand publicity and promotion on the ground have opened the market for Ketalong integrated cooker products, and also improved its competitiveness in the industry, "Of course, we are still shifting the focus of marketing. In addition to making the brand effective in the local market, we also need to study how to promote the brand and how to spread the brand's voice farther and more widely." Miao Jikai said frankly. However, when the integrated cooker stands in the wind of the industry development, and when facing the marketing promotion of various forms and angles, Miao Jikai believes that the enterprise needs to create momentum from the overall perspective. "Promotion can never be performed alone, but should have a win-win thinking." Miao Jikai explained the image of the author as a watermelon farmer. "I think the whole industry should work together to expand the industry first, like cultivating a watermelon, when the watermelon is big enough, sweet enough and mature enough. Every enterprise involved will benefit from the atmosphere of industry growth and development and receive dividends. " With the great development of the industry, Ketalong integrated cooker is taking the overall view of the market to win step by step through the maturity of its products and the improvement of its marketing. (Chen Xuanzhi) Comments from netizens

In Miao Jikai's new office, there is a big pot plant that looks like an ordinary plant. It is very vigorous. There is a small note hanging on it. There are eight words on the note: "Mind is calm, wisdom is calm, mind is at ease". As the marketing director of Ketalong Integrated Kitchen, it is rare to have such a calm and leisurely mood in the blue ocean market of integrated kitchen, where you compete with me to seize the territory. What's more, Miao Jikai, who was born in 1984, is a post-80s generation who has just passed his thirties. In just a few years, from a grass-roots salesperson at the beginning to a marketing director who plans to raise tens of millions of market shares, he is so young and promising that he should be ambitious. However, when it comes to the past and growth, he has no arrogance, and his words are plain. Miao Jikai, the marketing director of Ketalong, has the essence of Shandong people. Although I don't often meet Miao, every time I see him, he is smiling and honest, which makes me feel very close. Aiken Home Appliances The interview with Miao during this trip was more like an exchange between old friends. In the last hour of the conversation, Miao Jikai, an easy-going person, got up several times to boil and pour water in person, without any airs. The pot of large green plants in the office, behind the happy growth, naturally also need Miao's careful care. Miao Jikai is also a person who is good at learning and diligent in self-examination. Some seemingly insignificant things often happen in work and life, and Miao will try hard to dig out and understand the connotation behind the appearance. "For example, once, a new training whiteboard was added in the conference room, but the words could not be erased after writing. It turned out that the film on the surface had not been torn off." Miao then summed up a simple truth from this incident: "The difficulties ahead are not difficulties", and ordered it as the "blackboard eraser" theory. In front of Miao's desk, besides a computer, there is also a thick notebook and a book called "You Can't Learn from Seabottom Salvage". As soon as he talks about valuable new information, Miao will always pick up a pen and record it in his notebook. As for the operation and management at the company level, Miao also said modestly that "there are many things to learn and improve". Then we can explain why the annual performance of Ketalong integrated cooker has doubled several times in less than two years since Miao Jikai officially took over at the end of 2014, becoming a truly dark horse in the industry? It seems that everything has become logical. Kotaro, founded in 2012, is a young integrated stove brand. It has become a big problem for Miao Jikai after he took office that how to achieve overtaking at corners in the highly competitive integrated cooker industry. After careful analysis of the situation, Miao Jikai summed up a set of playing methods that are really suitable for Ketalong: "accurate market positioning, dare to run at a small pace", that is, grasp the direction and control the speed. In Miao's view, the integrated cooker industry, which is far from mature, is still a mixture of good and evil people. There are both low-end vicious competition for profit but not fame, and there is no lack of blind sword pointing to high-end brands. "As a new brand, Ketalong must not blindly follow the trend and follow the trend if it wants to stand out from the cracks. It must take a distinctive and differentiated path to win market space." Therefore, "the king of cost performance" and "cost performance is the absolute principle" became the first slogan of Ketalong, and took this as the cut, In the market of integrated stoves where homogenization competition intensifies, a clear and precise way to break through has been found. Ketalong specializes in integrated cooking stoves and focuses on cost performance. On the other hand, in the market of integrated cooking stoves with attractive profits, everyone wants to get a quick share of the market. "The fiercer the market competition is, the less impetuous it is." Miao Jikai always reminds himself that "brand growth is a continuous dynamic process, a process of trial and error. Those ideas that hope to reach the goal in one step and make rapid progress are not only unrealistic, but also harmful. The strategy of "small steps and fast running" is adopted. First, the big goals are transformed into some small goals, and then try and make mistakes and adjustments step by step. Only in this way can the enterprise move more steadily and further. " As a result, the original rigid SI and VI images were redesigned, the irregular franchise outlets were rectified, and the rules and order of the marketing team were rebuilt... Once Miao Jikai took office, he accurately found the problems of Ketalong's weak growth and low efficiency, and made bold choices. He first closed 80 stores nationwide. Such vigorous and decisive action stems from full confidence and confidence. "In 2015, another 100 new stores were opened". Then, the rapid growth of performance of more than 200% for two consecutive years confirmed Miao Jikai's accurate judgment step by step. "In 2016, it was obvious that Chairman Pan trusted me more and delegated more power to me," which gave Miao Jikai more room to show his strength. "This year, Ketalong is going to break the building materials channel that has always been the main channel in the integrated cooker industry, and enter into large supermarkets and mainstream stores. Now, it has started pilot projects in ten key cities, including Fuzhou, Chongqing, Xi'an, and gradually promoted." In addition to generous and upward strategic control, Miao Jikai will lead the team to carefully check the follow-up marketing plan, even the details of the implementation process. For example, the monthly landing promotion activities of Ketalong and the theme of the quarterly investment promotion conference are all planned by Miao himself. Since this year, from the "Three All Benefits" in March, the "4.23 Factory Purchase Festival" in April, the "Lang Cyclone" roadshow in May, to the "Gift before Ice" super mega benefit activity in June... Just looking at the theme of each event, we have played with great care to create and run a special feature. Miao Jikai believes that "only by constantly seeking innovation and change, can enterprises have sustainable vitality". And if you look at those thick folders again, you can't help being impressed by their extremely careful attitude. Thanks to this pragmatic drive, Ketalong added 40 new franchisees in the first half of 2016, all of which are practical and effective customers. Finding the right fulcrum, with the innovation of "grounding", with low-cost small step trial and error, down-to-earth, step by step, Miao Jikai has created an efficient and fast marketing path of "four twos and one thousand catties". The Ketalong integrated stove 6S, which won the "Good Design Award in China", has not taken a long time to reach thousands of miles. "How can small trees grow into towering trees when their roots are unstable?" This is a general principle often used to inspire people, but it is also Miao Jikai's personal perception of his ups and downs in the workplace for so many years. "The surface performance is not as bright as the internal strength." "Only by taking root slowly can we withstand the storms. ”After saying that, Miao looked at the big vigorous potted plant in the office again. Since this year, from the Beijing Construction Expo in March, to the Shanghai Kitchen and Sanitaryware Exhibition in June, to the Guangzhou Construction Expo in July, the business attraction war has continued to be hot, and the competition for channel resources among various integrated cooker enterprises has become increasingly fierce. The external environment is so noisy, Miao Jikai still keeps a clear mind, does not impetuous, does not blindly follow, "moderately attract investment, strengthen the landing", and focuses on the cultivation of the marketing team, the strengthening of cultural construction, and the improvement of service quality, with a solid internal skill, hard work their own "one mu three parts". Miao Jikai is proud of a young and energetic marketing team, including many proud soldiers honed from the "Huangpu Military Academy" of Himin Solar, as well as fresh graduates who have just entered the society and are full of passion and fighting spirit. "College students seem to be a blank sheet of paper, but they have passion, ideas and positive energy. Kotaro, who is in the growth stage, needs to inject such fresh blood," Miao Jikai said frankly. To this end, Miao Jikai not only went to Hunan University, Xiangtan University, Xi'an University of Science and Technology and other colleges and universities to recruit in person, but also set up a supervision center in the company specifically to incubate talents in various positions, from clerk, customer service to sales. It takes time and energy to cultivate new people internally. "Maybe it will be slower, but once the team is built, its cohesion and combat effectiveness will be strong". "Cultivate melons first, then eat them, and you will taste the sweeter one". Miao Jikai once again expressed the logic of business with simple and simple life experience, "It's really hard and tiring to climb the mountain, but it will be great to slide down." In 2016, Cotairo will continue to sprint towards the growth target of 200%. I believe that with this momentum of "taking small steps and reaching thousands of miles", Kotaro will continue to soar and make his own world. (Yimo) Comments from netizens

The integrated cooker integrates the five products of range hood, cooker, disinfection cabinet, storage cabinet, and cabinet, hence its name. Compared with the traditional three piece set, the integrated cooker has a better smoke extraction effect. Generally, the integrated cooker can reach 99% or more, and it can fully save space to avoid oil dripping and leakage. The design is more scientific and reasonable, Therefore, it has been loved by the majority of consumers. Next, I will introduce the top ten brands of integrated stoves in China for reference. One of the top ten brands of integrated cookers in China: Mida integrated cooker brand - Mida is the first enterprise to produce integrated cookers, and is the pioneer of the integrated cooker industry in China. It has mastered the core technology and process, developed and designed high-quality integrated cookers that are healthy and environmentally friendly, and set up marketing outlets throughout the country. With a high market share and strong comprehensive strength, Mida occupies a leading position in the integrated cooker industry. One of the top ten brands of integrated cookstoves in China: Shuaifeng integrated cookstoves brand - Shuaifeng has developed integrated cookstoves that conform to Chinese cooking habits and kitchen patterns, constantly improving itself, enhancing technical strength and production capacity, strengthening product performance, standardizing management system, and providing customers with high-quality products and high-quality services. One of the top ten brands of integrated cooking stoves in China: Ketalong integrated cooking stoves brand Ketalong integrated cooking stoves is a large private kitchen appliance manufacturing enterprise specializing in the production and sales of kitchen appliances. For more than ten years since its establishment, the company has always taken "award-winning quality and service first" as its tenet. The "Ketalong" integrated cookers produced by the company sell well all over the country with novel styles and high-quality services, and are exported to the European Union, the Americas, Southeast Asia, the Middle East and other countries and regions, and have won widespread praise from customers at home and abroad. The newly developed Ketelang integrated cooker KTL6S series adopts the arc pressurization technology. When the range hood is opened, a negative airflow area is formed. The unique air inlet pressurization design makes it powerful and fast to remove lampblack. The lampblack emission rate increases by nearly 30% compared with the traditional kitchen appliances. It also uses advanced aviation turbine technology and simple maintenance methods, Make this product a truly consumerist product. Yitian, one of the top ten brands of integrated stoves in China, is a well-known brand in the field of kitchen appliances in China. It specializes in the research, development, production and sales of kitchen appliances. It has rich production experience and advanced production equipment. It has strong design and R&D capabilities. It has continuously developed high-quality new products. After years of efforts, it has successfully entered the global kitchen appliance market, It has great development potential. One of the top ten brands of integrated cooking stoves in China: Aotian integrated cooking stoves brand - Aotian has adopted international advanced management mode and technology to design and manufacture integrated cooking stoves with excellent performance, fashionable and elegant appearance, and easy and comfortable kitchen environment. It is deeply loved by consumers. It has a high popularity and good reputation in China, and is now working hard to build a national leading brand. One of the top ten brands of integrated cooking stoves in China: Martian Martian integrated cooking stoves, in addition to the good appearance you can see, should focus on quality control. The quality is very guaranteed. The appearance breaks the original design, highlighting the new design concept. It is a very popular integrated cooking stoves in the current society, and is well received by the public. One of the top ten brands of integrated cooking stoves in China: Jinli has broken the working mode of the traditional range hood's upper exhaust, created a new concept of the working mode of the side exhaust and lower exhaust, and used the principle of micro aerodynamics to carefully organize the air flow on the surface of the pan to form a fluid diaphragm, so as to isolate the pollution from the environment in both directions, with the oil smoke absorption rate of 99%, Completely eradicate the harm of harmful gas to human body (making you stir fry chili without smelling a bit of choking smell) and the pollution of kitchen environment. One of the top ten brands of integrated stoves in China: Farui, an enterprise engaged in the production of professional kitchen appliances, is committed to the research, development, production and sales of kitchen appliances, and to creating a modern kitchen space that is fashionable and avant-garde by means of science and technology. Farui creates the kitchen space with innovative technology, and leads the kitchen space into a new era through the technology of free combination, showing the spirit of avant-garde, fashion and technology everywhere. One of the top ten brands of integrated stoves in China: a member of the National Technical Committee for Standardization of Combustion Energy Saving and Purification in the Jindi integrated stoves industry. It is a top ten brand of integrated stoves and a strategic partner of CCTV. It is unique, beautiful, natural and generous, and is currently one of the popular integrated stoves. One of the top ten brands of integrated cooking stoves in China: Putian Putian has always been a good brand. The unique flip design of integrated environmental protection cooking stoves enables you to close the lid when not in use. Youlide piano integrated environmental protection cooking stoves enable you to close the lid when not in use, which is a piano, elegant, elegant and beautiful. Not only can it effectively prevent dust, but also it is more fashionable and generous. It is integrated with the overall cabinet and becomes a unique landscape in the kitchen. In addition to the above, there are also Jinli, Banchuan, Farui, Jindi and Putian among the top ten brands of integrated cooking stoves in China, which will not be introduced here. Those who are interested can further understand China Daily website copyright description: where the source is indicated as "China Daily website: XXX (signature)", except for the website that has signed the content authorization agreement with China Daily website, any other website or unit is prohibited from reprinting and using without permission, and the violator will be prosecuted. If you need to use it, please contact 010-84883300; All works marked "Source: XXX (not China Daily)" on this website are reprinted from other media for the purpose of spreading more information. If other media need to reprint, please contact the source of the manuscript. If any problem arises, it has nothing to do with this website Netizen comments

The so-called goddess always gives people the feeling of elegant, fresh and refined temperament, feeling perfect to unreal. In fact, the goddess is not so lofty, arrogant, and does not eat people's fireworks. Can you imagine the goddess in your mind busy preparing meals in the kitchen with an apron? Can you imagine that the goddess in your mind will also be upset because of the pungent oil smoke? Life is like firewood, rice, salt, soy sauce, vinegar and tea. Goddess is no exception. Goddess also wants to cook and live. The Ketalong integrated stove can make the goddess still shine even in the kitchen. In terms of appearance, the perfect body design of Ketalong integrated cooker is enough to capture people's hearts. It is clear that Ketalong can rely on its face to eat, but it chooses to speak with strength, 99.96% of which is ultra-high oil smoke absorption rate. The whole body SUS imported 304 stainless steel material is solid, and the four slide rail load bearing basket is as firm as a rock. Teflon oil mesh is easy to clean and protects the goddess's delicate hand. Kotaro has been focusing on integrated cooking stoves for ten years, with perfect appearance, internal and external as one, which is more suitable for your goddess! Do you want the goddess to be beautiful forever? Want to see the goddess cooking gently? It's absolutely right to choose Ketalong integrated cooker. Goddess deserves better! Netizens' comments are similar to my grandma's Mars x2

The top ten brands of integrated cooking stoves are competing for comments on various websites. According to the report of relatively new well-known media, Ketalong integrated cooking stoves are among the top ten brands of integrated cooking stoves, and their real names belong to them. I would like to share the new rankings with you here. During the process of selecting the "top ten brands" by various institutions, they have all gone through quite strict argumentation and investigation, so they are among the "top ten brands" The integrated cooker enterprises on the list can all be called the best in the industry. The selection of the "Top Ten" has also become a more instructive "vane" for consumers. Recently, in response to the strong demand of enterprises and consumers, the well-known home furnishing website, China Cupboard Network, launched a new round of "China's Top Ten Integrated Cookware Brands" selection activity. This activity, based on the principle of "openness, fairness and justice" and adhering to the spirit of "professional authority", has been widely recognized and praised both inside and outside the industry. On September 23, the list of "China's Top Ten Integrated Cooker Brands" was officially announced, including Yitian, Meida, Ketalong and many other well-known integrated cooker brands. These manufacturers continue to play their quality advantages and lead the industry in the future. In recent years, integrated cooker products have gradually gained more and more consumers' recognition by virtue of its main characteristics of health, green and environmental protection, and its high smoke absorption rate of more than 99% is an incomparable advantage of traditional range hoods. It can be said that the popularization of integrated stoves in families has become an inevitable trend. However, because there are many brands of integrated cooking stoves on the market, consumers are often faced with the embarrassment of "fussy eyes" when shopping. If you enter the keyword "integrated stove" into the search engine, many questions will pop up, such as "which brand of integrated stove is good", "how about the quality", and "how about the smoke extraction effect". Indeed, as an important kitchen appliance in people's life, integrated stoves are used more frequently than any other kitchen appliances. Therefore, how to choose an integrated cooker product with better quality and better effect has become a concern of consumers. In this context, the selection of "Top Ten Integrated Cookware Brands" has become an important reference for consumers when choosing products. It is understood that many authoritative organizations in the market have carried out similar "Top Ten Brands Selection" activities for the integrated cooker industry. Since the selection criteria of each selection unit are not completely the same, the enterprises on each list are also different. The following is the "top ten brands of integrated cooking stoves in China" selected by Sina Home. The top ten brands of integrated cooking stoves in China Yitian (Zhejiang Yitian Electrical Appliance Co., Ltd.) Zhejiang Yitian Electrical Appliance Co., Ltd. was founded in 1991, specializing in the research, development Production and sales. Mida integrated cooker -- a leading brand in China's integrated cooker industry, has been honed in the market for ten years, creating brilliant quality. Meida always adheres to the research and development of cutting-edge technology of healthy kitchen appliances, always leads the industry to flourish, and vigorously promotes the cause of healthy kitchen in China! Dedicated to thousands of families, healthy and environmentally friendly new kitchen! A beautiful home is more beautiful! Banchuan Electric Appliance (Shaoxing Banchuan Electric Appliance Co., Ltd.) Shaoxing Banchuan Electric Appliance Co., Ltd., covering an area of about 24000 square meters, has more than 500 franchisees nationwide, more than 1000 sales outlets across all provinces, cities and autonomous regions in China, with more than 3000 employees and an annual production capacity of 200000 sets. It not only has its own independent research and development team, but also integrates production A modern kitchen electricity enterprise integrating sales. Ketalong (Zhejiang Yijia Kitchen and Sanitaryware Technology Co., Ltd.), one of the top ten brands of integrated stoves in China, Zhejiang Yijia Kitchen and Sanitaryware Technology Co., Ltd. is a large private kitchen and electronics manufacturing enterprise specializing in the production and sales of kitchen appliances. For more than ten years since its establishment, the company has always taken "award-winning quality and service first" as its tenet. The "Ketalong" integrated cookers produced by the company sell well all over the country with novel styles and high-quality services, and are exported to the European Union, the Americas, Southeast Asia, the Middle East and other countries and regions, and have won widespread praise from customers at home and abroad. The company has a large standardized workshop of more than 50000 square meters and a number of advanced production lines and testing equipment at home and abroad. After the completion of the second phase of the new plant, there will be a large professional integrated stove production base in the industry, with an annual output of up to 300000 sets, known as the aircraft carrier of the health kitchen industry. Relying on the unique economic location advantage - China's economically developed Yangtze River Delta, the company has extensively carried out cooperation projects with famous universities. It is the development enterprise base of Shanghai University of Technology, providing sufficient technical reserves for product innovation, so that the company will always drive on the fast lane of innovation and development. Senge (Zhejiang Senge Electric Appliance Co., Ltd.), one of the top ten brands of integrated cooking stoves in China, Zhejiang Senge Electric Appliance Co., Ltd. was founded in 2003 with a cost of 80 million yuan. Senge Industrial Park, with an area of 50000 square meters, is a leading manufacturing base in China's kitchen and bathroom industry. Strong capital, advanced concepts, high-quality equipment and talents have always been the foundation of Senge. Fengtian (Zhongshan Fengtian Integrated Kitchen and Bathroom Appliance Co., Ltd.), one of the top ten brands of integrated stoves in China, is the enterprise of Fengtian integrated stoves, Zhongshan Fengtian Integrated Kitchen and Bathroom Appliance Co., Ltd., which is located in Zhongshan, Guangdong Province, the more famous home appliance capital in China. Fengtian is a company integrating R&D, manufacturing and marketing, It is a famous enterprise with independent intellectual property rights of integrated environmental cooker. "Windfield Enterprise" has always adhered to the "national health, electrical health" as its own responsibility, so that hundreds of millions of families can enjoy low-carbon, environmental protection, energy saving electrical products as the goal. It has won a number of national technical patents, and has been rated as the "top ten brands in the integrated stove industry", the top ten brands of integrated stoves in China - Shuaifeng Integrated Kitchen (Zhejiang Shuaifeng Electric Appliance Co., Ltd.). Zhejiang Shuaifeng Electric Appliance Co., Ltd. is located in Shengzhou, Zhejiang Province. Founded in 1990, the company has 1858 employees, covers an area of 55000 square meters, with a building area of 35000 square meters, registered capital of 30.18 million yuan, and total assets of 105.52 million yuan. From the production of kitchen appliances to the R&D and production of range hoods, stoves, disinfection cabinets and ovens, to the innovative R&D and manufacturing of integrated stoves, we have been engaged in the kitchen appliance industry for more than 20 years. Now we have become one of the professional enterprises with relatively innovative R&D strength and strong manufacturing and sales in China's integrated stove industry. Meiduo (Zhejiang Meiduo Electric Appliance Co., Ltd.), one of the top ten brands of integrated stoves in China, Zhejiang Meiduo Electric Appliance Co., Ltd., founded in 1989, has 24 years of professional history and is a well-known manufacturer in the domestic kitchen appliance industry. The company has a strong technical force, with a domestic advanced domestic gas appliance testing center and a technology research and development department. It has more than 300 sets of professional complete sets of production and testing equipment, and its products are all over China, Europe, America, Southeast Asia, Africa and other countries and regions. The company has a first-class professional marketing team. The marketing personnel are professional managers with college degree or above and more than 8 years of experience. The company takes "providing users with more valuable products" and "providing customers with valuable services" as its corporate purpose. One of the top ten brands of integrated stoves in China, Jushi (Nanjing Jushi Household Products Co., Ltd.), has a modern factory building of 10600 square meters. It not only has an independent research and development team, but also has complete core technologies for cabinet production, such as solid wood, baking varnish, film pressing, etc. with perfect technology. It is a professional integrated stove enterprise integrating product research and development, production, sales and service. After 10 years of accumulation, the company has a set of management support system with perfect technical standards in production, research and development, sales, logistics and distribution. The products are elegant and beautiful with good quality. They are exported to Europe and the United States, and are well received by the domestic and foreign markets. Zhejiang Youge Kitchen Appliance Co., Ltd., one of the top ten brands of integrated stoves in China, was founded in 2009. The company's park has nearly 110000 square meters of large-scale standard factory buildings. At the same time, it has launched 30 mobile experience buses across the country, and has core patented technology in the industry. The company has successively won the "Top 10 Kitchen and Sanitary Appliance Enterprises", "Top 10 Integrated Kitchen Appliance Brands www.ktelon.com" "National Quality and Integrity Enterprise" and other honors. The integrated kitchen range independently developed and produced by the company has various functions, and the series of cabinets with various styles are designed and developed with the supporting integrated kitchen range, as well as the high-quality overall kitchen design, which is more in line with the needs of modern life for the function, space and lifestyle of the kitchen, and realizes the improvement of the quality of kitchen life from multiple perspectives China Daily website copyright description: where the source is indicated as "China Daily website: XXX (signature)", except for the website that has signed the content authorization agreement with China Daily website, any other website or unit is prohibited from reprinting and using without permission, and the violator will be prosecuted. If you need to use it, please contact 010-84883300; All works marked "Source: XXX (not China Daily)" on this website are reprinted from other media for the purpose of spreading more information. If other media need to reprint, please contact the source of the manuscript. If any problem arises, it has nothing to do with this website Netizen comments

The so-called goddess always gives people the feeling of elegant, fresh and refined temperament, feeling perfect to unreal. In fact, the goddess is not so lofty, arrogant, and does not eat people's fireworks. Can you imagine the goddess in your mind busy preparing meals in the kitchen with an apron? Can you imagine that the goddess in your mind will also be upset because of the pungent oil smoke? Life is like firewood, rice, salt, soy sauce, vinegar and tea. Goddess is no exception. Goddess also wants to cook and live. The Ketalong integrated stove can make the goddess still shine even in the kitchen. In terms of appearance, the perfect body design of Ketalong integrated cooker is enough to capture people's hearts. It is clear that Ketalong can rely on its face to eat, but it chooses to speak with strength, 99.96% of which is ultra-high oil smoke absorption rate. The whole body SUS imported 304 stainless steel material is solid, and the four slide rail load bearing basket is as firm as a rock. Teflon oil mesh is easy to clean and protects the goddess's delicate hand. Kotaro has been focusing on integrated cooking stoves for ten years, with perfect appearance, internal and external as one, which is more suitable for your goddess! Do you want the goddess to be beautiful forever? Want to see the goddess cooking gently? It's absolutely right to choose Ketalong integrated cooker. Goddess deserves better! Netizens' comments are similar to my grandma's Mars x2

The integrated cooker integrates the five products of range hood, cooker, disinfection cabinet, storage cabinet, and cabinet, hence its name. Compared with the traditional three piece set, the integrated cooker has a better smoke extraction effect. Generally, the integrated cooker can reach 99% or more, and it can fully save space to avoid oil dripping and leakage. The design is more scientific and reasonable, Therefore, it has been loved by the majority of consumers. Next, I will introduce the top ten brands of integrated stoves in China for reference. One of the top ten brands of integrated cookers in China: Mida integrated cooker brand - Mida is the first enterprise to produce integrated cookers, and is the pioneer of the integrated cooker industry in China. It has mastered the core technology and process, developed and designed high-quality integrated cookers that are healthy and environmentally friendly, and set up marketing outlets throughout the country. With a high market share and strong comprehensive strength, Mida occupies a leading position in the integrated cooker industry. One of the top ten brands of integrated cookstoves in China: Shuaifeng integrated cookstoves brand - Shuaifeng has developed integrated cookstoves that conform to Chinese cooking habits and kitchen patterns, constantly improving itself, enhancing technical strength and production capacity, strengthening product performance, standardizing management system, and providing customers with high-quality products and high-quality services. One of the top ten brands of integrated cooking stoves in China: Ketalong integrated cooking stoves brand Ketalong integrated cooking stoves is a large private kitchen appliance manufacturing enterprise specializing in the production and sales of kitchen appliances. For more than ten years since its establishment, the company has always taken "award-winning quality and service first" as its tenet. The "Ketalong" integrated cookers produced by the company sell well all over the country with novel styles and high-quality services, and are exported to the European Union, the Americas, Southeast Asia, the Middle East and other countries and regions, and have won widespread praise from customers at home and abroad. The newly developed Ketelang integrated cooker KTL6S series adopts the arc pressurization technology. When the range hood is opened, a negative airflow area is formed. The unique air inlet pressurization design makes it powerful and fast to remove lampblack. The lampblack emission rate increases by nearly 30% compared with the traditional kitchen appliances. It also uses advanced aviation turbine technology and simple maintenance methods, Make this product a truly consumerist product. Yitian, one of the top ten brands of integrated stoves in China, is a well-known brand in the field of kitchen appliances in China. It specializes in the research, development, production and sales of kitchen appliances. It has rich production experience and advanced production equipment. It has strong design and R&D capabilities. It has continuously developed high-quality new products. After years of efforts, it has successfully entered the global kitchen appliance market, It has great development potential. One of the top ten brands of integrated cooking stoves in China: Aotian integrated cooking stoves brand - Aotian has adopted international advanced management mode and technology to design and manufacture integrated cooking stoves with excellent performance, fashionable and elegant appearance, and easy and comfortable kitchen environment. It is deeply loved by consumers. It has a high popularity and good reputation in China, and is now trying to build a national leading brand. One of the top ten brands of integrated cooking stoves in China: Martian Martian integrated cooking stoves, in addition to the good appearance you can see, should focus on quality control. The quality is very guaranteed. The appearance breaks the original design, highlighting the new design concept. It is a very popular integrated cooking stoves in the current society, and is well received by the public. One of the top ten brands of integrated cooking stoves in China: Jinli has broken the working mode of the traditional range hood's upper exhaust, created a new concept of the working mode of the side exhaust and lower exhaust, and used the principle of micro aerodynamics to carefully organize the air flow on the surface of the pan to form a fluid diaphragm, so as to isolate the pollution from the environment in both directions, with the oil smoke absorption rate of 99%, Completely eradicate the harm of harmful gas to human body (making you stir fry chili without smelling a bit of choking smell) and the pollution of kitchen environment. One of the top ten brands of integrated stoves in China: Farui, an enterprise engaged in the production of professional kitchen appliances, is committed to the research, development, production and sales of kitchen appliances, and to creating a modern kitchen space that is fashionable and avant-garde by means of science and technology. Farui creates the kitchen space with innovative technology, and leads the kitchen space into a new era through the technology of free combination, showing the spirit of avant-garde, fashion and technology everywhere. One of the top ten brands of integrated stoves in China: a member of the National Technical Committee for Standardization of Combustion Energy Saving and Purification in the Jindi integrated stoves industry. It is a top ten brand of integrated stoves and a strategic partner of CCTV. It is unique, beautiful, natural and generous, and is currently one of the popular integrated stoves. One of the top ten brands of integrated cooking stoves in China: Putian Putian has always been a good brand. The unique flip design of integrated environmental protection cooking stoves enables you to close the lid when not in use. Youlide piano integrated environmental protection cooking stoves enable you to close the lid when not in use, which is a piano, elegant, elegant and beautiful. Not only can it effectively prevent dust, but also it is more fashionable and generous. It is integrated with the overall cabinet and becomes a unique landscape in the kitchen. In addition to the above, there are also Jinli, Banchuan, Farui, Jindi and Putian among the top ten brands of integrated cooking stoves in China, which will not be introduced here. Those who are interested can further understand China Daily website copyright description: where the source is indicated as "China Daily website: XXX (signature)", except for the website that has signed the content authorization agreement with China Daily website, any other website or unit is prohibited from reprinting and using without permission, and the violator will be prosecuted. If you need to use it, please contact 010-84883300; All works marked "Source: XXX (not China Daily)" on this website are reprinted from other media for the purpose of spreading more information. If other media need to reprint, please contact the source of the manuscript. If any problem arises, it has nothing to do with this website Netizen comments

In Miao Jikai's new office, there is a big pot plant that looks like an ordinary plant. It is very vigorous. There is a small note hanging on it. There are eight words on the note: "Mind is calm, wisdom is calm, mind is at ease". As the marketing director of Ketalong Integrated Kitchen, it is rare to have such a calm and leisurely mood in the blue ocean market of integrated kitchen, where you compete with me to seize the territory. What's more, Miao Jikai, who was born in 1984, is a post-80s generation who has just passed his thirties. In just a few years, from a grass-roots salesperson at the beginning to a marketing director who plans to raise tens of millions of market shares, he is so young and promising that he should be ambitious. However, when it comes to the past and growth, he has no arrogance, and his words are plain. Miao Jikai, the marketing director of Ketalong, has the essence of Shandong people. Although I don't often meet Miao, every time I see him, he is smiling and honest, which makes me feel very close. Aiken Home Appliances The interview with Miao during this trip was more like an exchange between old friends. In the last hour of the conversation, Miao Jikai, an easy-going person, got up several times to boil and pour water in person, without any airs. The pot of large green plants in the office, behind the happy growth, naturally also need Miao's careful care. Miao Jikai is also a person who is good at learning and diligent in self-examination. Some seemingly insignificant things often happen in work and life, and Miao will try hard to dig out and understand the connotation behind the appearance. "For example, once, a new training whiteboard was added in the conference room, but the words could not be erased after writing. It turned out that the film on the surface had not been torn off." Miao then summed up a simple truth from this incident: "The difficulties ahead are not difficulties", and ordered it as the "blackboard eraser" theory. In front of Miao's desk, besides a computer, there is also a thick notebook and a book called "You Can't Learn from Seabottom Salvage". As soon as he talks about valuable new information, Miao will always pick up a pen and record it in his notebook. As for the operation and management at the company level, Miao also said modestly that "there are many things to learn and improve". Then we can explain why the annual performance of Ketalong integrated cooker has doubled several times in less than two years since Miao Jikai officially took over at the end of 2014, becoming a truly dark horse in the industry? It seems that everything has become logical. Kotaro, founded in 2012, is a young integrated stove brand. It has become a big problem for Miao Jikai after he took office that how to achieve overtaking at corners in the highly competitive integrated cooker industry. After careful analysis of the situation, Miao Jikai summed up a set of playing methods that are really suitable for Ketalong: "accurate market positioning, dare to run at a small pace", that is, grasp the direction and control the speed. In Miao's view, the integrated cooker industry, which is far from mature, is still a mixture of good and bad people. There are both low-end vicious competition for profit but not fame, and there is no lack of blind sword pointing to high-end brands. "As a new brand, Ketalong must not blindly follow the trend and follow the trend if it wants to stand out from the cracks. It must take a distinctive and differentiated path to win market space." Therefore, "the king of cost performance" and "cost performance is the absolute principle" became the first slogan of Ketalong, and took this as the cut, In the market of integrated stoves where homogenization competition intensifies, a clear and precise way to break through has been found. Ketalong specializes in integrated cooking stoves and focuses on cost performance. On the other hand, in the market of integrated cooking stoves with attractive profits, everyone wants to get a quick share of the market. "The fiercer the market competition is, the less impetuous it is." Miao Jikai always reminds himself that "brand growth is a continuous dynamic process, a process of trial and error. Those ideas that hope to reach the goal in one step and make rapid progress are not only unrealistic, but also harmful. The strategy of "small steps and fast running" is adopted. First, the big goals are transformed into some small goals, and then try and make mistakes and adjustments step by step. Only in this way can the enterprise move more steadily and further. " As a result, the original rigid SI and VI images were redesigned, the irregular franchise outlets were rectified, and the rules and order of the marketing team were rebuilt... Once Miao Jikai took office, he accurately found the problems of Ketalong's weak growth and low efficiency, and made bold choices. He first closed 80 stores nationwide. Such vigorous and decisive action stems from full confidence and confidence. "In 2015, another 100 new stores were opened". Then, the rapid growth of performance of more than 200% for two consecutive years confirmed Miao Jikai's accurate judgment step by step. "In 2016, it was obvious that Chairman Pan trusted me more and delegated more power to me," which gave Miao Jikai more room to show his strength. "This year, Ketalong is going to break the building materials channel that has always been the main channel in the integrated cooker industry, and enter into large supermarkets and mainstream stores. Now, it has started pilot projects in ten key cities, including Fuzhou, Chongqing, Xi'an, and gradually promoted." In addition to generous and upward strategic control, Miao Jikai will lead the team to carefully check the follow-up marketing plan, even the details of the implementation process. For example, the monthly landing promotion activities of Ketalong and the theme of the quarterly investment promotion conference are all planned by Miao himself. Since this year, from the "Three All Benefits" in March, the "4.23 Factory Purchase Festival" in April, the "Lang Cyclone" roadshow in May, to the "Gift before Ice" super mega benefit activity in June... Just looking at the theme of each event, we have played with great care to create and run a special feature. Miao Jikai believes that "only by constantly seeking innovation and change, can enterprises have sustainable vitality". And if you look at those thick folders again, you can't help being impressed by their extremely careful attitude. Thanks to this pragmatic drive, Ketalong added 40 new franchisees in the first half of 2016, all of which are practical and effective customers. Finding the right fulcrum, with the innovation of "grounding", with low-cost small step trial and error, down-to-earth, step by step, Miao Jikai has created an efficient and fast marketing path of "four twos and one thousand catties". The Ketalong integrated stove 6S, which won the "Good Design Award in China", has not taken a long time to reach thousands of miles. "How can small trees grow into towering trees when their roots are unstable?" This is a general principle often used to inspire people, but it is also Miao Jikai's personal perception of his ups and downs in the workplace for so many years. "The surface performance is not as bright as the internal strength." "Only by taking root slowly can we withstand the storms. ”After saying that, Miao looked at the big vigorous potted plant in the office again. Since this year, from the Beijing Construction Expo in March, to the Shanghai Kitchen and Sanitaryware Exhibition in June, to the Guangzhou Construction Expo in July, the business attraction war has continued to be hot, and the competition for channel resources among various integrated cooker enterprises has become increasingly fierce. The external environment is so noisy, Miao Jikai still keeps a clear mind, does not impetuous, does not blindly follow, "moderately attract investment, strengthen the landing", and focuses on the cultivation of the marketing team, the strengthening of cultural construction, and the improvement of service quality, with a solid internal skill, hard work their own "one mu three parts". Miao Jikai is proud of a young and energetic marketing team, including many proud soldiers honed from the "Huangpu Military Academy" of Himin Solar, as well as fresh graduates who have just entered the society and are full of passion and fighting spirit. "College students seem to be a blank sheet of paper, but they have passion, ideas and positive energy. Kotaro, who is in the growth stage, needs to inject such fresh blood," Miao Jikai said frankly. To this end, Miao Jikai not only went to Hunan University, Xiangtan University, Xi'an University of Science and Technology and other colleges and universities to recruit in person, but also set up a supervision center in the company specifically to incubate talents in various positions, from clerk, customer service to sales. It takes time and energy to cultivate new people internally. "Maybe it will be slower, but once the team is built, its cohesion and combat effectiveness will be strong". "Cultivate melons first, then eat them, and you will taste the sweeter one". Miao Jikai once again expressed the logic of business with simple and simple life experience, "It's really hard and tiring to climb the mountain, but it will be great to slide down." In 2016, Cotairo will continue to sprint towards the growth target of 200%. I believe that with this momentum of "taking small steps and reaching thousands of miles", Kotaro will continue to soar and make his own world. (Yimo) Comments from netizens

For a long time, the Ketalong integrated cooker, which focuses on cost performance, has been seeking for the fair mean and the cheap and beautiful products valued by Chinese people. At the same time, at the marketing level, Ketalong Integrated Kitchen is surprisingly conservative. The marketing team under Miao Jikai, the marketing director, is like a sharp knife company. Through various ground and high-altitude activities, the concept of "the king of cost performance" of Ketoro products is going deep into the market and consumers' intuitive impression. At the beginning of March, the Beijing Construction Expo attracted thousands of building materials manufacturers to participate in the exhibition. Among them, the integrated stove enterprises that mainly take building materials channels are also an important part of the exhibition. This exhibition is also the third year of Ketalong Integrated Kitchen. At the crowded exhibition site, the author met Miao Jikai, the marketing director of Ketalong Integrated Kitchen. Like the busy on-site personnel, Miao is busy communicating with prospective franchisees, customers, exhibitors and others, and introducing new products. As he said, every time when participating in the exhibition, Ketalong has to show different things. This time, he hopes to show the inclusive connotation of Ketalong integrated stoves through the exhibition theme of "Stars and the Sea". Miao Jikai, Marketing Director of Ketalong Integrated Cookware, is a good product. The quality of leading intelligent upgrading products has always been the lifeline of enterprises. Especially in the context of consumer upgrading market, the definition of good products has also been raised by picky consumers, expanding the extension. It not only requires moderate price, but also has both appearance and sense of technology, and even is affected by health, environmental protection and other factors. "That's why," Miao said, "good products should be inclusive in these aspects.". For this reason, we have seen the unique cloud arc round corner design of Ketalong integrated cooker that has participated in the Beijing Construction Expo for three consecutive years, and the flagship 6S series of products with the honor of China Good Design Award, which has both appearance and strength. It also saw the continuation of the classic, equipped with a 7.9cm gold thickness smoking chamber, increased the pressure in the negative pressure area of the smoking chamber, overturned the traditional 5S series with large suction, and from a practical point of view, well polished, launched the F series with humanized smoke range linkage function. According to Miao Jikai, one of the highlights of the new products on display is the addition of the S6 "steaming" series of the steamer model, which enriches the product camp and aims to meet the diverse needs of kitchen home cooking. This coincides with the upgrading of the concept of home-based and intelligent kitchen environment. According to the data from the Report on China's Kitchen Environment Consumption Insight, Ketalong integrated cooker has become the main cost-effective market. Green, quality and intelligence have become the three major trends of kitchen environment consumption. After 1985, it has gradually become the core group of kitchen environment consumption. In such a round of consumption upgrading, the kitchen appliances, which occupy the leading role in the kitchen environment, are showing a further high-end upgrading trend, making the market rapidly improve both in profitability and volume growth. Among them, the "kitchen economy" centered on intelligent kitchen appliances has become the focus of competition among major enterprises. "Therefore, we will focus on product upgrading as the focus of enterprise development in the next step, and seek to further introduce the concept of smart home under the premise of maintaining the main cost performance ratio, so that kitchen fun arises spontaneously." In Miao Jikai's view, integrated stoves, as a new category integrating traditional cigarette machines and stoves, are still niche products from the perspective of market share, However, based on the advantages of optimizing the kitchen environment, more efficient and environmentally friendly product genes, and more integrated functions, it is more like a dark horse suddenly emerging from the building materials industry, or even a golden horse. "In the future, we will produce integrated stoves with sliding technology, and add intelligent selling points in 3D smoke collection, oil temperature monitoring and other processes and technologies. The goal is not only to make the smoke absorption rate higher, but also to focus on smoke-free kitchens and design, leading to healthy kitchens." These upgrades are obviously more suitable for young consumers to focus on improving their internal functions, For improving the kitchen space vision, I want to pursue the healthy taste of open kitchen. But for the penetration of intelligence into products, Ketalong still has its own original intention, that is, to return to the user experience of the products themselves. "High end products are either high-end products or high-end products, and high-end products are not equal to high prices. The real high-end products are accumulated with all the fine details." Miao Jikai said that Ketalong integrated cooker adheres to the production and R&D philosophy of creating perfect products by strictly controlling every machine, every detail, and every step. Good activities focus on city marketing. Similarly, just as enterprises can't live without good products, good products can't live without good activities. Miao Jikai, as the marketing director of Ketalong, is well versed in the way of marketing. In the face of the good development trend of integrated kitchen, he put forward the strategy of advancing at every level for 2-3 years, and led a series of city marketing oriented landing activities to increase the communication efficiency and increase the product volume. In 2016, new Ketalong integrated stoves were exhibited at the Beijing Construction Expo. Ketalong integrated stoves not only doubled their sales performance, but also reached the goal of attracting 150 new franchisees and opening more than 400 franchised stores in more than 400 cities across the country. Speaking of these, Miao believes that this is all based on the urban marketing idea that Ketalong activities are the king. "Let the market become more active and become a business operator", Miao Jikai and his marketing team, the "Lang Team", have fought off the activities one by one: five large-scale investment fairs throughout the year, and large-scale activities every quarter, ranging from "three all benefits", "4.23 factory purchase fair", to the "Lang Cyclone" roadshow storm in May, and "gift before ice" in June, Then came a series of activities such as "9.25 Langxing World" and "Double 11" stores PK e-commerce ", which led the franchisees to launch marketing, and also greatly improved the annual sales of the enterprise, with a year-on-year sales growth of more than 200%. According to Miao Jikai, there will be 6 large-scale investment fairs and 2 challenge arena competitions in Ketalong this year, and the manufacturer will make plans to promote them nationwide. At the same time, we will build an innovative business operation model, such as cross industry alliance, to make Ketalong brand bigger and stronger from multiple perspectives. In addition to the traditional form of ground promotion, in order to give full play to the crowd effect, Miao Jikai also focused on the "Chinese speed" - high-speed railway. Taking the Spring Festival transportation this year as an example, the national passenger traffic volume reached 408 million person times, with a year-on-year growth of 2.1%. Behind the high-speed rail economy is a huge traffic entrance, which has also become one of the preferred routes for brand promotion. "From 2017, we will expand our investment attraction efforts and frequency, speed up the process of investment attraction, and increase the promotion of brand publicity. For this reason, the company spends a huge amount of money on high-speed railway advertising, so as to enhance our brand awareness." It is worth mentioning that, in view of the trend of the era of "Internet", Miao Jikai, in order to give the Ketailong brand a priority in the new round of Internet competition, promote brand value in a three-dimensional way, and further adjust the strategic layout, also reached an in-depth strategic cooperation with 360 Search in February this year, and launched advertisements in the 360 brand sunrise module. "What we aim at is that 360, as the second largest search engine in China, has hundreds of millions of Internet searches every day. These massive high-quality traffic will help potential customers find Ketalong more quickly and find our new product information." The precise positioning of brand strategy, strong ground marketing within the city, as well as platform advertising including the Internet, high-speed rail and authoritative media 360 search brand sunrise and other multi-dimensional brand publicity and promotion on the ground have opened the market for Ketalong integrated cooker products, and also improved its competitiveness in the industry, "Of course, we are still shifting the focus of marketing. In addition to making the brand effective in the local market, we also need to study how to promote the brand and how to spread the brand's voice farther and more widely." Miao Jikai said frankly. However, when the integrated cooker stands in the wind of the industry development, and when facing the marketing promotion of various forms and angles, Miao Jikai believes that the enterprise needs to create momentum from the overall perspective. "Promotion can never be performed alone, but should have a win-win thinking." Miao Jikai explained the image of the author as a watermelon farmer. "I think the whole industry should work together to expand the industry first, like cultivating a watermelon, when the watermelon is big enough, sweet enough and mature enough. Every enterprise involved will benefit from the atmosphere of industry growth and development and receive dividends. " With the great development of the industry, Ketalong integrated cooker is taking the overall view of the market to win step by step through the maturity of its products and the improvement of its marketing. (Chen Xuanzhi) Comments from netizens

The top ten brands of integrated cooking stoves are competing for comments on various websites. According to the reports of relatively new well-known media, Ketalong integrated cooking stoves are among the top ten brands of integrated cooking stoves, and their real names belong to them. I would like to share the new rankings with you here. During the process of selecting the "top ten brands" by various institutions, they have all gone through quite strict argumentation and investigation, so they are among the "top ten brands" The integrated cooker enterprises on the list can all be called the best in the industry. The selection of the "Top Ten" has also become a more instructive "vane" for consumers. Recently, in response to the strong demand of enterprises and consumers, the well-known home furnishing website, China Cupboard Network, launched a new round of "China's Top Ten Integrated Cookware Brands" selection activity. This activity, based on the principle of "openness, fairness and justice" and adhering to the spirit of "professional authority", has been widely recognized and praised both inside and outside the industry. On September 23, the list of "China's Top Ten Integrated Cooker Brands" was officially announced, including Yitian, Meida, Ketalong and many other well-known integrated cooker brands. These manufacturers continue to play their quality advantages and lead the industry in the future. In recent years, integrated cooker products have gradually gained more and more consumers' recognition by virtue of its main characteristics of health, green and environmental protection, and its high smoke absorption rate of more than 99% is an incomparable advantage of traditional range hoods. It can be said that the popularization of integrated stoves in families has become an inevitable trend. However, because there are many brands of integrated cooking stoves on the market, consumers are often faced with the embarrassment of "fussy eyes" when shopping. If you enter the keyword "integrated stove" into the search engine, many questions will pop up, such as "which brand of integrated stove is good", "how about the quality", and "how about the smoke extraction effect". Indeed, as an important kitchen appliance in people's life, integrated stoves are used more frequently than any other kitchen appliances. Therefore, how to choose an integrated cooker product with better quality and better effect has become a concern of consumers. In this context, the selection of "Top Ten Integrated Cooker Brands" has become an important reference for consumers when choosing products. It is understood that many authoritative organizations in the market have carried out similar "Top Ten Brands Selection" activities for the integrated cooker industry. Since the selection criteria of each selection unit are not completely the same, the enterprises on each list are also different. The following is the "top ten brands of integrated cooking stoves in China" selected by Sina Home. The top ten brands of integrated cooking stoves in China Yitian (Zhejiang Yitian Electrical Appliance Co., Ltd.) Zhejiang Yitian Electrical Appliance Co., Ltd. was founded in 1991, specializing in the research, development Production and sales. Mida integrated cooker -- a leading brand in China's integrated cooker industry, has been honed in the market for ten years, creating brilliant quality. Meida always adheres to the research and development of cutting-edge technology of healthy kitchen appliances, always leads the industry to flourish, and vigorously promotes the cause of healthy kitchen in China! Dedicated to thousands of families, healthy and environmentally friendly new kitchen! A beautiful home is more beautiful! Banchuan Electric Appliance (Shaoxing Banchuan Electric Appliance Co., Ltd.) Shaoxing Banchuan Electric Appliance Co., Ltd., covering an area of about 24000 square meters, has more than 500 franchisees nationwide, more than 1000 sales outlets across all provinces, cities and autonomous regions in China, with more than 3000 employees and an annual production capacity of 200000 sets. It not only has its own independent research and development team, but also integrates production A modern kitchen electricity enterprise integrating sales. Ketalong (Zhejiang Yijia Kitchen and Sanitaryware Technology Co., Ltd.), one of the top ten brands of integrated stoves in China, Zhejiang Yijia Kitchen and Sanitaryware Technology Co., Ltd. is a large private kitchen and electronics manufacturing enterprise specializing in the production and sales of kitchen appliances. For more than ten years since its establishment, the company has always taken "award-winning quality and service first" as its tenet. The "Ketalong" integrated cookers produced by the company sell well all over the country with novel styles and high-quality services, and are exported to the European Union, the Americas, Southeast Asia, the Middle East and other countries and regions, and have won widespread praise from customers at home and abroad. The company has a large standardized workshop of more than 50000 square meters and a number of advanced production lines and testing equipment at home and abroad. After the completion of the second phase of the new plant, there will be a large professional integrated stove production base in the industry, with an annual output of up to 300000 sets, known as the aircraft carrier of the health kitchen industry. Relying on the unique economic location advantage - China's economically developed Yangtze River Delta, the company has extensively carried out cooperation projects with famous universities. It is the development enterprise base of Shanghai University of Technology, providing sufficient technical reserves for product innovation, so that the company will always drive on the fast lane of innovation and development. Senge (Zhejiang Senge Electric Appliance Co., Ltd.), one of the top ten brands of integrated cooking stoves in China, Zhejiang Senge Electric Appliance Co., Ltd. was founded in 2003 with a cost of 80 million yuan. Senge Industrial Park, with an area of 50000 square meters, is a leading manufacturing base in China's kitchen and bathroom industry. Strong capital, advanced concepts, high-quality equipment and talents have always been the foundation of Senge. Fengtian (Zhongshan Fengtian Integrated Kitchen and Bathroom Appliance Co., Ltd.), one of the top ten brands of integrated stoves in China, is the enterprise of Fengtian integrated stoves, Zhongshan Fengtian Integrated Kitchen and Bathroom Appliance Co., Ltd., which is located in Zhongshan, Guangdong Province, the more famous home appliance capital in China. Fengtian is a company integrating R&D, manufacturing and marketing, It is a famous enterprise with independent intellectual property rights of integrated environmental cooker. "Windfield Enterprise" has always adhered to the "national health, electrical health" as its own responsibility, so that hundreds of millions of families can enjoy low-carbon, environmental protection, energy saving electrical products as the goal. It has won a number of national technical patents, and has been rated as the "top ten brands in the integrated stove industry", the top ten brands of integrated stoves in China - Shuaifeng Integrated Kitchen (Zhejiang Shuaifeng Electric Appliance Co., Ltd.). Zhejiang Shuaifeng Electric Appliance Co., Ltd. is located in Shengzhou, Zhejiang Province. Founded in 1990, the company has 1858 employees, covers an area of 55000 square meters, with a building area of 35000 square meters, registered capital of 30.18 million yuan, and total assets of 105.52 million yuan. From the production of kitchen appliances to the R&D and production of range hoods, stoves, disinfection cabinets and ovens, to the innovative R&D and manufacturing of integrated stoves, we have been engaged in the kitchen appliance industry for more than 20 years. Now we have become one of the professional enterprises with relatively innovative R&D strength and strong manufacturing and sales in China's integrated stove industry. Meiduo (Zhejiang Meiduo Electric Appliance Co., Ltd.), one of the top ten brands of integrated stoves in China, Zhejiang Meiduo Electric Appliance Co., Ltd., founded in 1989, has 24 years of professional history and is a well-known manufacturer in the domestic kitchen appliance industry. The company has a strong technical force, with a domestic advanced domestic gas appliance testing center and a technology research and development department. It has more than 300 sets of professional complete sets of production and testing equipment, and its products are all over China, Europe, America, Southeast Asia, Africa and other countries and regions. The company has a first-class professional marketing team. The marketing personnel are professional managers with college degree or above and more than 8 years of experience. The company takes "providing users with more valuable products" and "providing customers with valuable services" as its corporate purpose. One of the top ten brands of integrated stoves in China, Jushi (Nanjing Jushi Household Products Co., Ltd.), has a modern factory building of 10600 square meters. It not only has an independent research and development team, but also has complete core technologies for cabinet production, such as solid wood, baking varnish, film pressing, etc. with perfect technology. It is a professional integrated stove enterprise integrating product research and development, production, sales and service. After 10 years of accumulation, the company has a set of management support system with perfect technical standards in production, research and development, sales, logistics and distribution. The products are elegant and beautiful with good quality. They are exported to Europe and the United States, and are well received by the domestic and foreign markets. Zhejiang Youge Kitchen Appliance Co., Ltd., one of the top ten brands of integrated stoves in China, was founded in 2009. The company's park has nearly 110000 square meters of large-scale standard factory buildings. At the same time, it has launched 30 mobile experience buses across the country, and has core patented technology in the industry. The company has successively won the "Top 10 Kitchen and Sanitary Appliance Enterprises", "Top 10 Integrated Kitchen Appliance Brands www.ktelon.com" "National Quality and Integrity Enterprise" and other honors. The integrated kitchen range independently developed and produced by the company has various functions, and the series of cabinets with various styles are designed and developed with the supporting integrated kitchen range, as well as the high-quality overall kitchen design, which is more in line with the needs of modern life for the function, space and lifestyle of the kitchen, and realizes the improvement of the quality of kitchen life from multiple perspectives China Daily website copyright description: where the source is indicated as "China Daily website: XXX (signature)", except for the website that has signed the content authorization agreement with China Daily website, any other website or unit is prohibited from reprinting and using without permission, and the violator will be prosecuted. 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