【 Building materials network 】On April 25, 2024, the Department of Raw Materials Industry of the Ministry of Industry and Information Technology organized a symposium on the 2024 green building materials to the countryside activities in Jinan, Shandong Province, to comprehensively launch the 2024 green building materials to the countryside activities. Ministry of Agriculture and Rural Affairs, Ministry of Commerce, General Administration of Market Supervision, etc door Personnel from relevant departments and bureaus, relevant heads of industrial and information competent departments in some regions, relevant personnel from China Building Materials Federation, Green Building Materials Product Certification Technical Committee and other activity promotion groups attended the meeting. As the representative of backbone enterprises, Sankeshu attended the symposium and had in-depth exchanges.

The symposium was presided over by Chen Kaimin, the first level inspector of the Department of Raw Materials Industry of the Ministry of Industry and Information Technology, Chen Guoqing, the executive vice president of the China Building Materials Federation, Yan Jie, the deputy director of the Department of Industry and Information Technology of Shandong Province, made speeches, and representatives of key enterprises reported on the achievements of green construction in the countryside. The 2024 Green Building Materials Going to the Countryside Campaign was officially launched at the conference link, which will continuously improve the supply level of green building materials and help build a livable, employable and beautiful countryside.

At the symposium, Sankeshu introduced the implementation of green building materials to the countryside in 2023 and the activity plan for 2024. Sankeshu takes the activity of "Green Building in the Countryside" as a long-term work, and gradually promotes it nationwide on the basis of summing up successful experience. The measures to expand the scope of activities of green building materials in the countryside were discussed in terms of household renewal, beautiful rural construction, green building materials certification, etc.

Look at the overall situation and strive to be the vanguard of beautiful rural construction

As early as during the 2022 NPC and CPPCC sessions, Hong Jie, the chairman and president of Sankeshu, as a deputy to the National People's Congress, put forward a series of measures and suggestions to "promote green building materials to the countryside and help the construction of beautiful villages" and improve the green and low-carbon consumption concept of rural residents, which received high attention from relevant national departments. At the 2023 NPC and CPPCC sessions, Chairman Hong Jie, as a member of the CPPCC, once again proposed to "improve measures and further promote green building materials to the countryside", and proposed to highly coincide with the direction of "promoting green development and building a beautiful China".

In addition to actively looking at the overall situation and offering advice and suggestions, the three trees earnestly promote the concept, vigorously promote green development, and implement the construction of beautiful countryside. In 2023, Sankeshu has carried out 19916 green building materials activities in the countryside, covering more than 600000 people. As a key enterprise partner of the Green Building Materials Going to the Countryside Activity of the China Building Materials Federation, it actively participated in the rural activities in pilot areas in Shandong, Zhejiang, Fujian, Guangdong, Hebei, Henan, Jiangxi and other places, and entered the sinking, deepening and implementation stage of going to the countryside through publicity, promotion, preferential policies, UnionPay subsidies and other forms.

Recently, the National Green Building Materials Going to the Countryside Campaign Promotion Group released outstanding cases of green building materials going to the countryside. With solid and effective achievements in going to the countryside, Sankeshu won the first batch of outstanding enterprise cases of green building materials going to the countryside campaign.

Seize the opportunity and take the first place in market share of stone like paint for consecutive years

At present, more and more Chinese people have returned to the countryside to build small western-style buildings and villas. The demand for stone like paint on the exterior wall has expanded sharply, and a wind outlet has quietly formed. The three trees' imitation stone paint keenly grasped the opportunity. China coating According to the data of the Industry Association, Sankeshu stone like paint has become the number one product in the market for many consecutive years since 2020, undoubtedly becoming the leader in the tuyere.

Every year, Sankeshu provides exterior wall painting services for more than tens of thousands of rural self built houses and villas. From products to scenes, from channels to services, Sankeshu imitation stone paint is consumer oriented in all aspects, truly giving way to consumers, and earnestly and solidly helping the construction of beautiful villages.

Continuous practice and green development to the end

At present, the Ministry of Industry and Information Technology and other six departments have jointly issued a notice that green building materials will go to the countryside nationwide from 2024 to 2026. It aims to promote the development of green building materials industry, expand product range, innovate consumption mode and promote rural revitalization between 2024 and 2026. Through cooperation, improve product quality, support green consumption, and strengthen publicity and guidance.

Sankeshu will also continue to shoulder the responsibility of national enterprises, continue to carry out green building materials to the countryside activities, increase innovation and scientific research, and promote the transformation and upgrading of the green home furnishing industry. Explore the transformation from "green building materials products" to "green building materials system solution providers, characteristic rural construction service providers", actively promote the innovative development of new business forms and new models of green building materials consumption, and carry out green development to the end.