【 Building materials network 】 In the golden autumn of October, half of them are dreamy fairyland and half of them are fireworks. From October 24 to 26, Jinliyuan held a grand "Brand High Quality Development Conference and Antibacterial and Antiviral New Products Conference" in Wuyuan, Jiangxi, the most beautiful village in China, with the theme of "Big Business Thinking · Meeting the Future". As a specially invited media, Building Materials Network and other The media witnessed the grand event together.

How to improve the brand's thinking ability and marketing ability when the market is heavily involved, the industry is highly homogeneous, the profit space is declining, the channel structure is differentiated, and the demand is diversified and personalized pin Strategies, how to achieve transformation and transformation, and how to enable all-round development. This grand event full of thought collisions will reveal the path of breaking the situation and innovation for all big businessmen, opening up the infinite possibilities of future business!

On the first day of the activity, Jinliyuan brand empowerment course "Big Business Thinking · Meet the Future" specially invited an experienced teacher Li Zhijiang to adopt the learning mode of group PK, during which everyone spoke enthusiastically, full of learning enthusiasm and team spirit. In the class, Mr. Li Zhijiang's keynote speech of "Big Business Thinking - Becoming an Operator" carried out dry goods sharing in all aspects from four parts: big business thinking business strategy, precision marketing customer attraction, cross industry alliance of customer attraction, and building an excellent dealer team. I firmly believe that Jinliyuan's family will reap a lot, In the future, we will also integrate the knowledge and skills we have learned into our actual work, create a team with distinctive characteristics, and become an excellent operator in the industry.

Invited lecturer Mr. Li Zhijiang

The next day, the eye-catching "High Quality Development Conference and New Antibacterial and Antiviral Products Conference" kicked off, presenting amazing new products.

New product exhibition area at the conference site

At the press conference, Jin Rongwei, the deputy general manager of Jinliyuan Group, took the lead in delivering a speech on the stage, and first expressed warm welcome and sincere thanks to the dealer partners present. President Jin said that under the new industry consumption mode, we must break the traditional thinking, traditional mode and traditional products, try to meet the new demand of product market development under the new situation, try to find the right direction and take practical measures, actively explore new consumption trends, new directions Accelerate and improve the path of product transformation and upgrading, consolidate basic skills, improve the construction of market channel system, and seize new opportunities for development in the era of big home furnishing. It is believed that through the joint efforts and mutual assistance of all Jinliyuan family members, Jinliyuan will be able to ride the wind and waves and forge ahead to the infinite possibilities.

Jin Rongwei, Deputy General Manager of Jinliyuan Group

The new national standard Classification of Formaldehyde Emission from Wood based Panels and Their Products (GB/T39600-2021) will be officially implemented on October 1, 2021. As one of Zui's influential enterprises in the industry, Jin Liyuan has also participated in the formulation of this standard. Wang Zhenqiang, Chief Production Technical Director of Jiangxi Baiyuan Wood Industry Co., Ltd., analyzed ENF level for everyone at the meeting board The advantages of technology improvement and market promotion.

According to statistics, at present, the proportion of consumers choosing ENF level has gradually risen to 55%, so seizing the ENF level market is the golden key to open a new track in the plate industry. Wang Zhenqiang said that Jinliyuan has now fully realized the ENF upgrade, and has assisted the cedar industry chain with ENF level. It has always been known for its high environmental protection, "Golden Quality · Source Ecology", which adheres to creating a healthy home, leading a quality life, constantly exploring innovation and research and development in the plate field, and continues to export more stable, more environmentally friendly and healthier plate products to the market.

Wang Zhenqiang, Chief Production Technical Director of Baiyuan Wood Industry

Then, Ge Yiping, the head of marketing of Jinliyuan Group, took the stage to unveil the new series of anti-bacterial and anti-virus products. GM Ge introduced that the new product is based on ENF level and uses scientific and technological innovation of anti-bacterial technology, and extracts from natural Chinese herbal plants to fight viruses auxiliary Perfect combination with ENF formaldehyde free process, new product nanometer Silver ion antibacterial destroys cell wall; Complex balance, more stable antibacterial; Nano micro supercritical extraction and molecular nest technology, aldehyde free process, superconducting high temperature and long pressure, authoritative detection, 24-hour long-term purification, antibacterial more assured. The antibacterial and antiviral rate is up to 99%. The launch of the anti-bacterial and anti-virus ecological board has opened the fast lane of brand development, and Jin Liyuan has once again turned over a perfect answer on the new track of scientific and technological innovation products!

Ge Yiping, Marketing Director of Jinliyuan Group

With the opening of the traffic era, short video has become an important way for many enterprises, dealers and brands to obtain traffic. As a household worker, how to make good use of the huge flow of tremolo to convert into marketing and customer acquisition resources is another new exploration and new way to break out of the tight encirclement under the increasingly fierce market environment.

Cao Leyang, the brand new media marketing of Jinliyuan Group, explained the secret of "Tiao Yin empowering · winning in the future" through the successful case of Jinliyuan's cost free customer acquisition, and analyzed the advantages and influence of Tiao Yin. At the same time, Jinliyuan is also actively carrying out dithering marketing, combining online and offline services, seizing the new media marketing track, and providing consumers with better products and services.

New media marketing of Jinliyuan Group brand Cao Leyang

With the launch of the household renewal consumption season policy, floor The industry has ushered in a new development opportunity. Jinliyuan Flooring has provided consumers with more environmentally friendly, comfortable and durable household products, helping to refresh household consumption. Li Qi, the marketing director of Huzhou Jinliyuan Smart Home Co., Ltd., took the stage to share the innovation and development of Jinliyuan Flooring, and injected new impetus, new direction and new thinking into the industry development of Jinliyuan brand dealers from the floor field.

Li Qi, Marketing Director of Huzhou Jinliyuan Smart Home Co., Ltd

The development of the brand is inseparable from the efforts of the dealers. Four high-quality dealer families were invited to share, empower and help with the outstanding demonstration versions created in their respective fields!

Huzhou Nanxun Jinliyuan furniture Shen Zhongwei, a board dealer, introduced the creation and development of the furniture board system in detail, and shared his valuable experience on how to develop and operate the furniture board system. He pointed out that the development of the furniture board market needs to grasp the three core points of "quick, accurate and ruthless": quickly collect information to visit customers, accurately understand customers' pain points through negotiations, and do a good job of service and sales without ruthlessness and stable performance.

Shen Zhongwei, furniture board dealer of Jinliyuan, Nanxun, Huzhou

Subsequently, Luo Cuikai, a regional dealer in Ganzhou, took the current situation of Ganzhou's plate market as an example and gave a wonderful share on how to expand customers in the front store and back factory mode under the new situation. In the future, Jinliyuan will directly provide the owners with a more convenient two in one fixed system model, change the original customized quotation template, and quote in a semi customized mode to reduce the quotation cost and promote the transaction rate!

Ganzhou regional dealer Luo Cuikai

Xu Yinwu, a regional dealer in Putian, made a wonderful sharing on how to create high-quality large-scale plate channel operation. From team building, product positioning door The five core aspects of store management, advertising investment and salon meeting explained the development process of Jinliyuan brand in the local market in detail, providing practical and useful experience reference for dealers.

Putian regional dealer Xu Yinwu

Finally, Zheng Wu, a dealer in Yiwu, Zhejiang Province, made a wonderful speech on the brand building of new media (Tiao Yin) empowerment. He shared the successful cases of using Tiao Yin to attract customers in the local market. President Zheng transmitted the information of Jinliyuan brand to the audience by shooting short videos every day. Tiao Yin empowerment wins in the future, showing the image and characteristics of the brand.

Zhejiang Yiwu dealer Zheng Wu

The two-day high-quality development conference and anti-bacterial and anti-virus new product release conference has successfully concluded. Through the holding of this conference, it is believed that Jin Liyuan's family has learned a lot from their wisdom. It is expected that Jinliyuan will march forward bravely in the future, continue to develop and expand the legend of Jinliyuan brand, and create unlimited possibilities in the industry!