Senna Zuoan insists on being a sober person in the western food industry.
A sober person knows what he wants and what he should do. In 2005, for the dream, carefully layout the market
Seine Zuoan Coffee
Senna Zuo'an insists on being a sober person in the coffee industry.
Saina Zuo'an International Catering Management (Beijing) Co., Ltd., founded in 2005, is headquartered in Beijing Century Economic and Trade Building, located in the government district and finance The core area of the district, together with more than 40 ministries, many banks finance Institutions finance The regulatory authorities live next to each other.
As a first tier group brand in China, Senna Zuo'an enjoys a national reputation in the coffee and western food industries, and gives priority to completing the whole industrial chain layout in the industry:
√ Have its own green coffee planting base in Pu'er, Yunnan, and improve the planting, procurement and logistics system;
√ Domestic ownership major Of coffee technicians major The coffee production research center establishes production standards from coffee selection to roasting, grinding and production;
√ It has more than 700 direct stores and franchise stores nationwide, and has cultivated more than 5000 major Talent;
√ It has a complete store operation plan and internationally advanced service standards;
√ Have the practical experience and elite team that have ranked No.1 in domestic coffee brands in only eight years;
√ Own the whole country major A comprehensive coffee roasting college in line with the market operation.
Seine Zuo'an Group, based on the enterprise, together with many friends who love coffee and western food, makes contributions to the prosperity and sustainable development of the domestic market.
Seine Left Bank Coffee
2005
Senna Zuo'an International Catering Management (Beijing) Co., Ltd. was established in Zhongguancun, Beijing.
2005-2008
Senna Zuo'an has only done four things: establishing a coffee production research center, product development, team building, and brand building to provide core competitiveness for future rapid development.
2009
Senna Zuoan Coffee has made a strong landing in the domestic market, while its flagship store has been located in Zhongguancun.
June 2011
Senna Zuo'an officially joined the chain management standard filing enterprise of the Ministry of Commerce of the People's Republic of China (filing number: 011080100110123), and became a first-line brand in the domestic coffee market.
2012
Sena Left Bank has a total of 260 domestic direct stores and franchise stores, which have won widespread market recognition.
2012
Costa Steak and Sony Ericsson Handmade Chocolate, which have been brewed for a long time, landed in the domestic market and completed the strategic task of the Group in the first stage.
2013
Senna Left Bank has successively opened flagship stores in Beijing, Shanghai, Shenzhen, Xi'an and Kunming, fully launching the second phase of the Group's strategic deployment.
2013
Yunnan Pu'er Coffee Planting Base was put into operation to improve the upstream industrial chain.
2013
The Group has more than 700 direct stores and franchise stores nationwide, and has cultivated more than 5000 major Talent. The Group has gradually opened market capital access and embarked on a comprehensive listing plan.
2014
The coffee baking college was established, giving priority to completing the industrial chain layout in the industry.
May 6, 2015
Senna Zuo'an International Catering Management (Beijing) Co., Ltd. successfully landed in Shanghai Equity Custody Trading Center (stock code: 205271), officially entered the capital market, and launched the second 10-year development plan of "capital assistance".
Advantages of Seine Left Bank Coffee
1. Deep brand connotation and market positioning accuracy
The coffee shop on the left bank of the Seine River was founded in 1686 AD. Since then, until the 1920s, the coffee shop on the left bank of the Seine River has entered a period of prosperity. Coffee has been on the historical stage for the first time as a symbol of culture, and the world-famous humanistic trend of thought on the left bank has also begun.
In 2005, the Seine Left Bank, together with its 300 year heritage, the customs along the Seine River and the humanistic flavor of the left bank, crossed the ocean to bring pure left bank flavor to countless coffee lovers and provide more people with a "other place" far away from life. Merging the pure French Senna Left Bank culture with the millennium civilization, it is closer to consumers' living habits. The Seine Left Bank Cafe has become a dream of countless people. "Seine Left Bank" has therefore become a symbol, a symbol and a cultural heritage! The powerful brand advantage has been different from other café.
2. Training practical talents based on direct stores
Senna Zuo'an International Catering Management (Beijing) Co., Ltd. has many years of operation and management experience in the catering industry, and has a complete training system and standardized training system specialized Trainers conduct systematic training for trainees.
The company carries out a training method combining theory and practice for the trainees (the headquarters will assign store managers, chefs, bar managers, etc., to work in the store for a long time, and the training will be less than 12 months), so as to improve/increase the management and operation of chain stores.
The company's headquarters in Beijing and Shanghai have set up long-term intensive training courses. The training system is divided into three parts: ordinary staff training, management training, and store manager training. The training content covers the basic knowledge of opening and operating Sena Left Bank Coffee Shop, including personnel allocation, equipment maintenance, personnel management, market promotion, customer employee relations, food procurement A comprehensive system of financial management and special skills, procedures, business secrets, technical data, etc. applied in the operation of coffee shops.
3、 major Production research center to improve/increase product quality and research and development of new products
Seine Left Bank has domestic major Of coffee technicians major The coffee production research center has carefully selected the coffee beans, and has its own unique strict standards in terms of origin, color, size, quality, etc ensure The mellow taste and high quality of coffee. At the same time, there are major The technical personnel of, ensure Coffee quality. In addition, Senna Zuo'an has many years of experience in coffee grinding major Personal supervision... under the countless processes carefully controlled, a good cup of coffee was born. Seine Left Bank Coffee Production Research Center is major With the operation of integration and powerful radiation, it provides chain stores across the country with other The quality and taste of coffee brands are incomparable! Seine Zuo'an Coffee Direct Shop, Seine Zuo'an Hotel, in the actual operation process, constantly develops and researches dishes and processes suitable for different regions, and cultivates chain stores major Talent.
4. Convergence industry major Talent, construction major Management team
Senna Left Bank Team is built by a group of elites who have been engaged in coffee chain operation for decades, and dedicated to helping every visionary who desires to own a coffee shop realize his dream. major The chemical operation team will provide Senna Left Bank franchisees with valuable experience gained from market practice; At the same time, we will provide free consultation, door-to-door guidance, early store management and other exclusive services to protect your career.
Conditions for joining Seine Zuo'an Coffee
1、 Recognize Senna Left Bank brand culture and business philosophy;
2、 Determined to establish brand development together with Senna Left Bank team, expand and maintain the sustainable operation of the brand;
3、 Love catering business, willing to devote to the service industry;
4、 Having qualified management experience in previous operations;
5、 Fully cooperate with the training and unified management of the headquarters;
6、 Have certain strength of smart choice, suitable business site and enthusiasm for western catering industry;
7、 With the management awareness of brand first and reputation first, with the market adaptability and competitiveness, can consciously maintain the brand image of Senna Left Bank;
8、 Comply with Senna Left Bank standardized management and franchise rules and relevant laws and regulations;
9、 You must go through the joining procedures with your personal identity statement, and take 3 2-inch color photos of yourself for the headquarters to establish tracking service files, issue authorization certificates and store opening qualification certificates;
10、 The visual image design and store decoration design of Senna Left Bank must be fully used according to the unified requirements of the headquarters, and the image of 100 stores must be the same;
11、 After opening, it is necessary to provide the headquarters with more than 3 color photos of its stores, business address, store phone number, business status, copies of business license, etc., as well as the status quo of the management system, so that the headquarters can provide tracking and guidance services.
Joining process of Seine Left Bank Coffee
1、 Franchise consultation and fill in the application form for franchise;
2、 The headquarters will investigate whether the franchisee has the following conditions:
1. Be able to accept the unified management model of Seine Left Bank Coffee in France, and agree with the development, management and business philosophy of SanaZoan Coffee;
2. Abide by the rules and regulations of the franchise store and perform the franchise contract, and be jointly responsible for the SanaZoan Coffee brand;
3. Have certain cultural quality, professionalism and certain store management ability, and have a strong sense of catering service;
4. Have certain economic strength, qualified reputation and social communication resources;
5. The management of the store can improve/increase the wholehearted investment, and can accept the regular continuous skill improvement training of the headquarters.
3、 Understand the rules and regulations of the chain store and the franchise contract in detail, and the headquarters began to launch the franchise service procedures;
4、 Determine the store location, and the headquarters comprehensively analyzes the feasibility of the selected business district;
All store locations can be determined only after the headquarters sends personnel to conduct field investigation and comprehensive analysis on the feasibility, but not as a separate standard. The travel expenses of the investigation personnel shall be paid by the customer in advance, and the franchise fees shall be deducted after joining.
5、 Sign a franchise contract to clarify the rights and obligations of both parties;
6、 Apply for business license and go through relevant procedures;
7、 Store design and decoration;
1. The decoration engineering department of the headquarters will uniformly design the renderings of the storefront for free, and the engineering department of the headquarters will uniformly construct those required to be constructed by the headquarters. The franchisee only needs to supervise the quality of the project and accept it.
2. Large stores with an area of more than 300 m2 must be supervised by the headquarters to improve/increase the unified image of SanaZoan Coffee.
8、 Training;
1. Carry out system training according to SanaZoan Coffee training manual. It is divided into management training, operation training and skill training, restaurant management, service etiquette and personnel quality comprehensive training.
2. Franchise stores need to send 1-2 people to the headquarters' direct stores for training and learning, and the headquarters' technical personnel need to send stores for on-site training and guidance.
9、 Trial operation and official opening. The headquarters will send personnel to prepare and guide the whole process of opening publicity and operation.
