Lemon tea has been passed down for five generations, and the main brand lemon drink is made by combining traditional Chinese medicine tea base with fresh passion fruit and lemon tea, advocating a healthy, fashionable and warm life philosophy. At present, it has opened flagship stores in Changping and Houjie, Dongguan, Guangdong. Brand layout throughout the country, determined to do a lifelong brand cause, so that all people can drink healthy drinks.
Lemon tea, first created in Zengcheng in 2010, is a new type of good tea that is healthy, delicious, and beneficial to both body and mind, made by boiling tea base with traditional Chinese medicine and adding lemon and passion fruit. Once launched, it has been sought after and loved by local consumers.
In April 2017, Liu Lichuan, an industrialist with a century old enterprise vision, came to Zengcheng to taste lemon tea for the first time, which inspired him. So he and his partners decided to promote lemon tea to more people with his whole life.
Seven years of history, a hundred years of heritage. Adhering to the same ingenuity, we started from scratch, from shopping carts on the street, to local chain stores, to the long-term strategic layout of branding for the whole country, and entered a new journey.
Lemon tea focuses on happy and healthy drinks, including classic tea drinks, Hong Kong style freshly ground coffee, relaxed fresh fruit tea, milk flavored milk tea, sunshine lemon, mousse and other series. Lemon tea adheres to the business philosophy of "health, fashion, leisure, nutrition, fast" and the brand tenet of "fashion drinks, personalized life", And with the positioning of personality and unique taste to welcome the majority of consumers. Since 2009, lemon tea port style tea and dessert stores have spread all over large and medium-sized cities, and are popular. Relying on years of market experience and marketing strategy, lemon tea has been repositioned, with action coffee and fresh fruit tea entering the mainland market, establishing a Hong Kong style tea brand and promoting characteristic drinks as the development direction, advocating health, delicacy and happiness, so as to make lemon tea a lifestyle, a delicious enjoyment and a happy mood!
1. Brand support: The headquarters provides unified store design and store posters as image recognition to ensure that hundreds of stores are like one store and expand brand influence;
2. Promotion support: the headquarters will regularly carry out advertising media promotion for the project to ensure the popularity of franchisees;
3. Training support: the headquarters conducts "0" experience coaching to ensure that the required technology is learned within 7 working days and put into practical operation quickly;
4. Opening support: the headquarters outputs professional marketing consultants to provide detailed guidance on customer site selection, operation and other preliminary work to ensure the success of opening;
5. Ingredients support: The ingredients of Guoman Four Seasons are distributed uniformly by the headquarters to ensure that each store has the same taste and make the hot business long-term;
6. Catering support: The headquarters kitchen has a special cuisine research and development department to regularly launch new cuisine for different people, different tastes, and different seasons;
7. Activity support: the headquarters provides franchisees with local featured activity plans according to the local characteristics of the market, so as to ensure good business of the stores.
8. Regional support: key regional agents enjoy the protection of the headquarters region, and the monopoly market is exclusive to the cashier.
9. The research and development of new products should achieve resource sharing, and the cashier should enjoy exclusive, low, high cashier and high business; Full set of technical training: store operation management, product production, production process and other technical training. Provide professional and timely business guidance for various problems in the store.
1. Qualified, honest and trustworthy, hardworking, with qualified interpersonal relationships and reputation in the local area.
2. Franchise stores should have a proper location.
3. Franchisees should have sufficient circulating capital capacity.
4. Recognized development concept, characteristic culture, decoration, service language, taste.
5. Franchisees should have certain operation ability
6. Franchisees should have a certain franchise tolerance.
1. Brand investigation and determination: online and telephone consultation, investigation and negotiation in the company and stores.
2. Go through the cooperation procedures: sign the contract.
3. Evaluation and determination of stores: evaluation of store location of the Marketing Department, collection of basic store information.
4. Store opening preparation: store space design and decoration guidance, certificate handling guidance, recruitment guidance, opening promotion guidance, marketing promotion guidance, goods preparation guidance, store layout guidance, technical training.
5. Store opening: store opening guidance (technology, service, business, etc.).
6. Later operation.
