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Under the background of economic globalization, Dior Catering Group focuses on leisure catering services integrating Chinese and Western cultures. Since its establishment in Qingpu, Shanghai in 2002, Dior has always adhered to the elegant Eurasian flavor and core values of "integrity, respect and care", becoming a quality model in the coffee industry and widely recognized and praised. At present, projects under Dior Group include the operation and management of three chain brands, namely "Dior Coffee", "Miluo Coffee", "Shangdao Coffee (with franchise rights in six provinces)", and Dior Food Factory. There are more than 700 stores in total, spread across more than 100 cities in more than 20 provinces, autonomous regions and municipalities directly under the Central Government, and supported by a strong team of franchisees,The five branches are located in the north and south and coordinate with each other to become the vanguard of compound leisure catering coffee.In 2010, the new headquarters building of 16 storey self owned property was put into use;In 2011, Dior filter coffee was fully launched, filling the gap of domestic filter coffee market brands;In 2014, Dior Coffee Fashion Shop was launched in full line, opening a new chapter for the business development of Dior Group;In December of the same year, Dior instant coffee series products were launched, allowing more Chinese people to enjoy the fragrance of local instant coffee! The key to the success of Dior brand lies in its diligent pursuit of product quality and service quality, and its continuous creation of a good elegant environment and a humanistic Eurasian coffee culture atmosphere.There are more than ten thousand Dior people in China, who adhere to Dior's service principle of customer satisfaction, create a European and Asian coffee culture atmosphere for customers, and build one "love cafe" after another. The key to the success of Dior brand lies in its diligent pursuit of product quality and service quality, and its continuous creation of a good elegant environment and a humanistic Eurasian coffee culture atmosphere.There are more than ten thousand Dior people in China, who adhere to Dior's service principle of customer satisfaction, create a European and Asian coffee culture atmosphere for customers, and build one "love cafe" after another. After years of hard work and efforts, Dior has grown in the steady development and has been recognized by famous institutions and governments in the industry.Dior coffee brand won the top ten good franchise brands, Singapore FLA "International Franchise Award" and other international and domestic reputation awards.With a mature management model and strong logistical support, Dior Coffee has been continuously selected as one of the "Top 100 Catering Companies" by the Cooking Association;In 2010, Dior Coffee won the "Franchise Award" awarded by the Chain Operation Association to the industry, and has received extensive attention from media and institutions such as Reuters, BBC, CCTV, APEC, Taiwan Dongsen TV, Sanli TV and Taiwan Zhongtian News. After years of hard work and efforts, Dior has grown in the steady development and has been recognized by famous institutions and governments in the industry.Dior coffee brand won the top ten good franchise brands, Singapore FLA "International Franchise Award" and other international and domestic reputation awards.With a mature management model and strong logistical support, Dior Coffee has been continuously selected as one of the "Top 100 Catering Companies" by the Cooking Association;In 2010, Dior Coffee won the "Franchise Award" awarded by the Chain Operation Association to the industry, and has received extensive attention from media and institutions such as Reuters, BBC, CCTV, APEC, Taiwan Dongsen TV, Sanli TV and Taiwan Zhongtian News. Dior actively joins various professional organizations in the industry, contributes its own strength to the development of the Association and exerts its influence.Now it has become the executive director unit of the chain association and the cooking association, the deputy director unit of the Western Food Professional Committee of the cooking association, and the director unit of the Shanghai Chain Store Association. Accumulating life and imagining life ", Dior provides a people-oriented culture and needs. With humanistic care, it improves the quality and meaning of life for customers to achieve harmony, perfection and happiness
Advantages of coffee shop joining
1. Free of franchise fee 2. The displayed shelves and auxiliary supplies shall be returned in full on schedule. 3. A certain proportion of purchase discount will be given according to the different sales performance of the store 4. Provide different proportion of decoration discount according to the business area and location of the store 5. Customers who fail to place orders will take the form of company distribution in the first quarter, and the company will provide adjustable replacement support in the first quarter 6. According to the different sales performance of the store, the increase or decrease of the proportion of goods returned or replaced in the next contract year will be given 7. Store opening preparation support: in order to assist the franchisee in opening, the company will send professionals to assist in the opening preparation and conduct personnel training (including a series of training contents such as goods display, store management, sales skills, professional product knowledge, etc.) 8. Marketing planning support: provide quarterly advertising brochures, assist in designing relevant advertisements, coupons, etc., to increase brand awareness in the local market, and provide series media and advertising planning programs. 9. Store image support: the company provides a unified decoration plan, free renderings, plans, and relevant drawings to ensure that all franchisees have a unified store image. 10. Management guidance and support: The company will assign the regional manager to be responsible for the daily operation and management of each franchise store. In addition to ordering guidance, the company will assist franchisee customers to analyze the local market trend, contact with goods transfer matters, help customers to establish VIP customer files and guide store operation, visit each franchise store irregularly, conduct on-site training and guidance, and solve problems,Improve performance.
Coffee shop joining information
Brand name:coffee shop
Suitable for:Free Entrepreneurship On the job Investment in Existing Companies Add Graduate Entrepreneurship
Investment amount:100000~200000
Regional authorization:Jiangsu
Brand establishment time:2002-05-15
Development mode:The agent in the distribution area is free to act as a single store franchise
Associated MediaFriendly chain application QQ:two billion three hundred and fifty-five million two hundred and seventy-three thousand eight hundred and ninety-six
