1、 Introduction to coffee franchise brands
Established in 2015, Edjia Catering has an operation team with rich successful management experience, and has successful experience in raw material control, technical training, product research and development, brand operation and store management training. Based on the keen insight into the coffee industry and the demand analysis of quality coffee, the coffee brand "Coffee Bird Collection" was incubated. We focus on the R&D and promotion of coffee series, and use high-quality coffee beans as the main ingredients to create coffee that is more in line with consumers' desire.
The original intention is unchanged, and the quality is the same. With the products and services with public praise, the "Coffee Bird Collection" has gained high market recognition at home and abroad. At present, "Coffee Bird Collection" has launched partner store plans in more than 50 cities at home and abroad.
2、 Coffee franchise brand story
Brand: Coffee Bird Collection
Inspiration: from Indian poet Tagore's collection of poems "Birds", a cup of coffee and a collection of poems, the heart flies like a bird on the treetop in the sky to praise the journey of life
Mascot: Brown Bird
Character: warm, focused and uninhibited
Self introduction: there is no trace of birds in the sky, but I have flown
Declaration of love: My heart is a bird in the wilderness. Look for its sky in your eyes
Product concept: focus on our own fresh roasted coffee
Website:
3、 Star products: Cocoa Latte, Raw Coconut Latte, Cappuccino, American Coffee, Mocha
Combined products:
1. Vitality Package: Espresso/American Coffee+Cookies
2. Afternoon set meal: latte/kabu+sandwich/pizza, hand brewed coffee+pork chop packet
4、 Coffee franchise brand design and VI:
The logo of the Coffee Bird Collection holds a freshly baked bean for the robin and looks up ahead. Black and white are alternating. The robin is particularly focused against the dark night sky, reflecting the brand concept of "ingenuity and focus".
The robin can "see" the earth's magnetic field and guide itself during migration. The coffee bird can look forward to the market and light up the future for coffee partners.
1、 Product R&D support
Menu customization and continuous updating
2、 Technical training support
Coffee technicians with more than 20 years of practical experience guide the whole process of practice
3、 Site selection and decoration support
Self selection of store address+recommendation from the headquarters, unified store decoration and brand strength
4、 Raw material equipment support
Equipment raw material supplier, self owned warehouse logistics center
5、 Marketing campaign support
Unified promotional materials and promotion program, online and offline matrix marketing
6、 Store operation support
The standardized operation and management mode of the store, and the head office's irregular specialists come to the store for guidance
