Franchise conditions
Brand advantage Brand advantage - deep brand precipitation (30 years of brand precipitation, 10 years of diversified brand foundation)
Rongshida As It is a well-known household appliance brand in China and one of the top 20 household appliances brands in Asia. It has a long history, rich categories and strong penetration. The brand has been precipitated for more than 30 years. The products have been recognized and loved by consumers since they were put on the market, and have won many honorary certificates such as "China Quality Brand Product Certification", "China Environmental Labeling Enterprise Certification", etc. Since 2004, Rongshida has started to take a diversified development path. Rongshida has been a synonym for diversified brands for more than 10 years. Now, "Rongshida" is no longer a synonym for earlier washing machines or refrigerators. It may be that many enterprises with a single brand or just tried to take a multi brand development in the short term, Brand influence and effect cannot be matched.
"Rongshida Pinguan Home" is a one-stop shopping and business platform for Rongshida to re integrate packaging based on existing resources. As a subsidiary of Rongshida Group, "Rongshida Pinguan Home" must fully inherit its brand advantages and create a new brand height.
Product advantages - high-end customization, higher product cost performance ratio, more consumer groups
Rongshida's products cover two series: first, the whole series of Rongshida's products; 2、 Rongshida high-end customization - "Pinguan series" products, It includes solar energy, air energy, electric water heater, bathroom hardware, water purifier, integrated ceiling, integrated kitchen, intelligent clothes hanger, small appliances, etc., covering all products of household appliances, kitchen and toilet.
In terms of product positioning, "Rongshida" and "Pinguan" series complement each other, comprehensively targeting the third and fourth tier rural markets to meet the different needs of more consumers. The "Rongshida" series products of Rongshida Pinguan Home meet the shopping needs of most ordinary consumers who pursue "good quality and low price" at a mid-range price, excellent quality and high cost performance ratio, while the high-end customization of Rongshida Pinguan series meet the young generation and middle and high-end consumer groups who pursue trends and a higher quality life with high-tech and fashionable appearance.
In terms of product selection, the products of Rongshida Pinguan Home Share the same production line of Rongshida Group with the products of all subsidiaries and business divisions of the Group, and on this basis, according to the market demand Select the best selling products of the year for differentiated and personalized customization; In addition, Rongshida Pinguan Home has made new designs and improvements in product packaging, product configuration, product appearance and product functions, so as to better meet consumers' shopping needs.
In terms of product composition, the product categories included in Rongshida's Pincrown Home will continue to change with the market demand, ensuring that each category of products is more marketable in the market, and the products consumers are demanding are like live water, which will keep Rongshida's Pincrown Home alive forever.
Platform operation advantages - one operation, multiple returns
In terms of operation, Rongshida Pincrown Home adopts a full range, high-quality and one-stop operation mode, and implements a new mode of online and offline double line service for dealers' sales and operation, so as to provide all-round assistance to dealers. This one-stop operation mode not only enhances dealers' ability to resist risks and increase profit points, but also solves the problems of large funds, large inventory, difficult promotion and survival caused by traditional dealers' multi brand and single category. Let dealers spend less money to operate more categories, one operation, ten returns, and a unified brand, greatly reducing operational risk.
The advantage of non replicable business model -- China's home appliance industry is at the top and a one-stop shopping platform
Rongshida Pinguan Home has subverted the traditional business model and integrated resources to a good extent, It is one of the "top" building materials and home furnishing centers in China's home appliance industry, and it is also a "" enterprise that adopts the same brand, full category, comprehensive, one-stop home building materials experience center operating mode. At present, the product categories of Crown Home are relatively complete in the home appliance industry brands, Through the integration of Rongshida Group's brand, products, technology, services and other resources, Rongshida Pinguan Home can not only provide one-stop shopping experience for dealers, but also provide consumers with an unprecedented one-stop shopping experience. This unique business model advantage can not be copied and surpassed by any enterprise in a short time.
After sales advantage - high guarantee of product after-sales and quality (30 year market verification)
The Rongshida brand has experienced more than 30 years of market tests and is enduring. For a brand, if the product quality is not up to standard and the after-sales service is not good, let alone 30 years, it will be a miracle if it can survive for 5 years. The brand precipitation of Rongshida is virtually a commitment to consumers, so that consumers have confidence in our products.
Advantages of joining:
Industry advantages
The development of real estate and urbanization has driven increasing market demand and stable consumer groups. The kitchen and bathroom, home decoration, building materials, and electrical appliances industries are bound to become more promising industries in China in the next decade. Billions of business opportunities are waiting for investors to explore.
Brand advantages
Rongshida, a famous household appliance brand in China, has a long history. Based on the market for more than 30 years, it has always been able to grasp the pulse of the times. The brand image of Chaozhong is deeply rooted in the hearts of Chinese people. Especially in the third and fourth tier markets, it is a household name with rich connotation and strong penetration. Rongshida products have been widely recognized and loved by consumers after being put on the market, and have successively obtained honorary certificates such as "China Quality Brand Product Certification", "China Environmental Label Enterprise Certification", etc.
Professional advantages
Through industry cooperation and resource integration, the introduction of unique business concepts, and the indoctrination of advanced management concepts, Pinguan Home can accurately grasp the industry trend and market demand in terms of new product promotion, store image display, and terminal retail mode, fully demonstrating its foresight and professionalism.
Marketing advantages
Professional team: Pinguan Home has a first-class marketing elite team in China. The middle and senior management of the team have more than 10 years of sales experience in home appliances and building materials. No matter which enterprise you are in, they can increase the annual sales by more than 100% and give you advice.
Professional planning and promotion: the marketing elite team with high brand awareness and complete planning and promotion scheme creates one opening sales myth after another.
Professional training system: more than 10 years of senior marketing experts give lectures, combined with many years of successful operation experience, from product, design, marketing, service and other aspects of vertical training, so that each dealer can understand the "one-stop shopping" profit model in a short period of time, quickly integrate into the local market, and win wealth and opportunities.
Service advantages
"Pinguan Home" uses Rongshida's mature operation and management system to carefully provide various marketing support, special guidance, on-site training, promotion planning, etc. for all franchisees. Specifically, we will provide you with accurate market analysis and preparation activities before sales, product training, installation guidance, assistance in investment promotion, store promotion planning, etc. during sales, and 24-hour door-to-door service after sales.
After sales advantages
The "zero defect management" and "red carpet service" of Pinguan Home are deeply rooted in the hearts of the people. 1000 after-sales service outlets are all over the country, 400 service telephones respond quickly, and deal with after-sales service problems in advance, so that you can rest easy.
Advantages of marketing mode
As one of the "top" building materials and home furnishing centers in China's home appliance industry, Pinguan Home is also a "" enterprise that adopts the operation mode of full category, comprehensive, one-stop home appliances, and building materials experience center. It fundamentally solves the problems of large capital, large inventory, difficult purchase, difficult promotion, difficult survival, and difficult after-sales caused by multiple brands and single category of traditional dealers. Through the "one-stop operation mode" of unified brand, unified purchase, unified image, unified service, unified logistics, and unified operation, dealers can spend less money to operate more categories, reduce business risks, increase profit points, and let consumers truly realize the efficient and convenient needs of one-stop repair shopping.
Product advantages
Rongshida "Pinguan Home" fully integrates all resources of Rongshida Group. At present, its products include two series: Rongshida series and Rongshida high-end customization Pinguan series.
1、 At present, Rongshida series includes more than ten best-selling categories such as solar energy, air energy, electric water heater, bathroom hardware, pipe industry, integrated ceiling, intelligent clothes hanger, small household appliances, intelligent body cleaners, wooden door floors, etc.
2、 Rongshida high-end customization --- Pinguan series includes kitchen electricity series, water purifier series, solar energy series, electric water heater series, air energy series, bathroom hardware series, etc.
In order to highlight the product advantages, all products of Pinguan Home have been differentiated from the subsidiaries of the Group in terms of packaging, materials, configuration, appearance and functions, and have been comprehensively upgraded. The products cover four levels, namely, middle and low end, middle and high end, so as to meet the diversified needs of the market.
Media advantages
The headquarters of Pinguan Home will provide systematic publicity support for each dealer. CCTV, Anhui Satellite TV and other national well-known media advertisements provide powerful publicity for dealers, and conduct all-round media exposure in combination with hard advertisements, news media and online media.
Channel advantages
Rongshida has been based on the market for more than 30 years. Through years of painstaking operation, it has more than 100000 marketing outlets, large and small. It has gradually formed a three-level marketing network centered on secondary cities, based on prefectures and counties, and relying on villages and towns. From high-end products to low-end products, it has carried out targeted and professional segmentation, ensuring the market coverage of the "home of the crown" products.
Technical advantages
"Pinguan Home" has a strong scientific and technological innovation and product R&D capability of Rongshida, strict design specifications and installation service processes. The products draw on the international leading design concept, keep up with the latest fashion trend in the world, and absorb the product advantages of Rongshida's subsidiaries to pursue a healthy, fashionable, intelligent and comfortable design style. Pygmalion House has established a global procurement platform and cooperated with the world's material suppliers to ensure the superior quality of products.
