People's Daily Online, Shanghai, April 9 (Reporter Gong Sha) On April 9, Shanghai released the "Meet in Shanghai" activity guide (2024), which selects 70 cultural, sports, tourism, business, exhibition and other activities from hundreds of activities in Shanghai throughout the year, and sends a sincere invitation to the world of Shanghai to experience the opportunities of China in the new era and the dynamic charm of Shanghai.
The launch ceremony of the "Meet in Shanghai" activity guide (2024) was guided by the Propaganda Department of the Shanghai Municipal Party Committee, hosted by the Information Office of the Shanghai Municipal Government, the Shanghai Municipal Commission of Commerce, the Shanghai Municipal Bureau of Culture and Tourism, and the Shanghai Municipal Sports Bureau, and hosted by Pangpai News and the IP SHANGHAI platform. The "city event recommenders" from the Shanghai Municipal Commission of Commerce, the Shanghai Municipal Bureau of Culture and Tourism, and the Shanghai Municipal Bureau of Sports enthusiastically promoted the key, highlight and featured activities in Shanghai in 2024.
Liu Min, deputy director of the Shanghai Municipal Commission of Commerce, said that the first economy is a bright card of Shanghai's international consumption center city. From January to March this year, there were 450 new first stores of all kinds in the city, with a year-on-year growth of 55%, and the proportion of high energy level first stores reached 10.9%. The Archaeopteryx Museum and Apple's second global flagship store were opened successively, and the scale and quality of the new first store reached a new high in history.
Since this year, Shanghai has launched a series of spring activities of "First Shanghai: FIRST in Shanghai". At present, 19 high energy, high quality and high flow first launches, first exhibitions, first shows and first stores are blooming in the city in spring. On April 11, Shanghai will hold the "First Shanghai Global Promotion" activity in Zhangyuan, where a new batch of first launches, first exhibitions, first shows and first stores will bloom in Shanghai. In late April, Shanghai will also launch the "Global New Product Launch Season and Shanghai International Beauty Festival" activity in Jing'an District to upgrade the beauty gallery for new product launches. During the event, we will also launch the first stroll map, which will bring you more exciting "first run" experience.
From the end of April to June, the fifth Shanghai "May 5th Shopping Festival" will arrive as scheduled, with more than 1000 special activities to be carried out, and 15 benchmark activities including Shanghai Nightlife Festival, Shanghai Global Food Festival, and Shanghai Green Consumption Season will be launched to bring consumers diversified and wonderful experiences and heavy promotions and discounts. This year's "May 5th Shopping Festival" will launch a new "Love to Buy Shanghai" activity project, further strengthen the promotion at home and abroad, focus on "Good to Come, Good to Go, Good to Buy", link with major business circle enterprises, airports, airlines, high-speed railways, travel platforms, departure tax rebate stores and other market entities, so that domestic and foreign tourists can experience a friendly and convenient consumption environment in Shanghai. During the event, various enterprises will successively launch the "Love to Buy Shanghai" portfolio service. In addition, after this year's "May 5th Shopping Festival", a new urban consumption promotion activity IP - Shanghai Summer will also be launched, which will last from the first weekend in July to the second weekend in October, covering the main time period of summer vacation and overseas travel.
Cheng Meihong, deputy director of the Shanghai Municipal Bureau of Culture and Tourism, said that Shanghai, which is a city full of rivers, has 159 museums and 100 art galleries. When you come to Shanghai to watch cultural relics and art exhibitions, there is always a place worth "flying" and dragging your luggage to find the world you love.
She said that in 2023, the total tourism revenue of Shanghai will be 412.2 billion yuan, up 77% year on year; For the first time, more than 45000 commercial performances were held, including 194 large-scale performances such as concerts and music festivals, an increase of more than 60% compared with 2019. It received 3.6446 million inbound tourists, leading the country. In the past Tomb Sweeping Day holiday, the cruise ship to Shanghai welcomed China's largest inbound tourism group after the restart of the international tourism market. More than 3000 tourists from Germany, Austria, Switzerland and other countries experienced the unique charm of Shanghai's cultural tourism.
Lu Purlin, Deputy Secretary of the Party Leadership Group and Deputy Director of the Shanghai Municipal Bureau of Sports, said that this year Shanghai plans to hold 175 major sports events above the national level. He highlighted the two events to be held in the near future: first, the "Olympic Qualification Series · Shanghai"; The second is the F1 China Grand Prix.
At the launch ceremony, a bilingual version of the activity guide foldout and H5 online products were also launched, sending a warm invitation to the world to "meet in Shanghai".
In addition, IP SHANGHAI (Shanghai City Image Resources Sharing Platform) will set up a column to gather official activity information and guided information services, and actively create a glance information service and experience feedback channel for friends from home and abroad to invest and consume in Shanghai. The first phase of this information service will be available in five languages: Chinese, English, French, Japanese and Korean. It is planned to go online at the end of May.
(Editor in charge: Gong Sha, Xuan Zhaoqiang)
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