Recently, Lionel Messi, the "king of football", had an accident at his stall. When we arrived in Japan, we played a friendly game. Before the game, we practiced vigorously. During the game, we walked briskly. However, on February 4, Miami International Team and Hong Kong Star Team of China were "injured" in the exhibition match in Hong Kong, which caused widespread doubts. Related disputes have been growing in recent days. A number of Hong Kong media reported that Deng Jiabiao, a member of the Legislative Council of the Hong Kong Federation of Trade Unions, asked the event organizer to return ticket money to nearly 40000 spectators who bought tickets for the day within one week, apologized to the affected consumers and fans, and disclosed more details of the negotiation with Miami International. Otherwise, it would appeal on behalf of some consumers to recover losses. He questioned the sponsor's alleged violation of the Commodity Description Ordinance, misleading consumers and harming consumers' rights and interests, and described the event as "wrong goods".

Is Messi hurt or not? It needs to be verified. But what is certain is that he has hurt the hearts of the fans, especially those who spent a lot of money to buy tickets and went to watch the match from a long distance, but also suffered from "internal injuries".

Messi went with the team to Asia, and there were 6 exhibition matches in total. Messi played 5 of them, but he was absent from the Hong Kong Friendship Match, which was really puzzling. Since it is a friendly game, we should pay more attention to friendship. Messi was almost "black faced" and silent during the Hong Kong friendly game, which shocked the fans. For example, some netizens thought the move was too bad and said, "Even if the leg is injured, the mouth is not injured, is it?"

Messi refused to appear on the stage, even refused to show his footwork, which is still a mystery to be solved. All kinds of information are miscellaneous and complicated, which makes people disagree. In this regard, we should keep sober. If you are partial to others, you are likely to hurt one party by mistake.

However, it is not difficult to reach a consensus that, to a certain extent, the "stadium" is a shopping mall. Messi has participated in a friendly game with strong commercial atmosphere this time, and should follow the most basic business logic.

Based on this, first of all, it should be clear how the sponsor signed a contract with Messi's parent team, Miami International? How are the details determined? If Messi does not appear for a minute, is there any suspicion of default?

At the same time, it should also be made clear that, for such a commercial game, if even the biggest players do not play, will they "live up to" the commercial name? How to explain to the fans? To put it bluntly, fans are willing to pay a high price to watch commercial games, just for the stars. The relevant departments are willing to "promote" this kind of commercial competition with the strength of the whole city, but also for the influence of football stars. If the top player only shows his face, or even does not cooperate in the whole process, and does not fulfill his due commercial obligations, it will certainly disappoint people.

At the same time, whether teams or football stars play business games, they are also in business, not providing free labor. In this case, we should show our due commercial literacy. For example, on the premise of abiding by the contract, try to reflect professionalism rather than perfunctory audience; Try to stay professional as much as possible, instead of going through the motions. In previous commercial competitions, some football stars were criticized for being too contemptuous of fans. There are many examples in this regard.

Perhaps due to the pressure of public opinion, Messi responded: "It's a pity that I didn't play in the friendly match in Hong Kong because of a groin injury. My wound is swollen and painful." "I hope that one day we will have the opportunity to come back and give our best to the fans in Hong Kong."

From the reality feedback, netizens did not buy Messi's response. For fans and even netizens, they can't show a red card like the referee, but they will vote with their feet.

The merchants of the friendly competition are genuine, and Messi's injury may be worth discussing. No matter whether Messi is injured or not, the injured fans will become more sober: how to pursue stars? What kind of star should I chase? At the same time, the organizers should learn from it and learn business from the "injury".

It is also reported that in March this year, Messi's Argentine national football team will play in Hangzhou. If this is a business game, how should Messi face his fans? Can't you just shrug your shoulders and spread your hands? For fans, will they still look at Messi with filters like before? Will you soon get out of the psychological shadow and still have unlimited love for the King of Football? Hard to say.

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