The No. 1 Document of the Central Committee of the CPC in 2024 was released recently, which clearly stated that "farmers should play the leading role and promote the healthy development of mass cultural and sports activities such as' village BA ', village supermarket and village evening."

In recent years, various regions have created mass sports brand events according to local conditions. "Village BA", village super and other sports events are popular and have their own characteristics. Not only let more people participate in sports, but also let the sports economy constantly stimulate consumption potential, which can be said to kill two birds with one stone. The No.1 Document of the Central Committee focuses on the development of rural sports culture, and mass sports events will receive more support.

The masses must play the leading role in the success of mass events. Farmers are the protagonists of rural cultural and sports activities. The reason why village supermarkets and "village BA" are so popular is that these events have a long tradition and cultural heritage in the local area and have a high mass base. It is this innate advantage and characteristics that can make these events breakthrough and form brand effect. Although events endow sports with competitiveness, universality and closeness are the characteristics and essence of mass events. Let the mass competition truly return to the masses, and let the masses gain a full sense of participation and honor through the competition; With the help of the event, let the game become a bridge for the masses to communicate; Through publicity, the concept of health will be deeply rooted in people's hearts, sports will become a part of life, and competition participation and influence will be constantly expanded.

The government should make good use of the situation and adjust measures to local conditions in order to run mass events. After the "village BA" and "village super" became famous, there were also many places to play "village games" and "village games", but most of them were not ideal. It is a good thing that sports events can promote the revitalization of rural culture, but following the trend of imitation, focusing on marketing rather than content, it is easy to have problems of homogenization and intermingled good and bad. In terms of holding mass events, local governments should not blindly follow the trend, but should select sports with rich mass and cultural foundation to help the masses to better organize the event, give full play to their organizational and coordination advantages, coordinate resources in all aspects, let more people participate in, and promote the influence of local sports brands.

To do a good job in mass sports events, we should work hard to improve the "hard facilities". Only when the infrastructure is in place can the masses participate. Taking the "Village Supermarket" in Rongjiang County as an example, there are 14 standard football fields in the local area, which facilitates football lovers' training activities. We should see that some rural areas do not have the conditions to hold mass competitions due to the lack of venues and facilities. Even if there are facilities in some places, the utilization rate is not high. This puts forward a new topic for the local government. Taking the opportunity of holding mass events, we should improve infrastructure, complement weaknesses, revitalize resources and make efficient use of them.

The vast grassland, the galloping horse race; Jiangnan Water Town, Dragon Boat Race. With the growing demand of the people for leisure, relaxation, fitness and health care, more mass sports scenes are waiting to be opened, and more mass sports events are waiting to be awakened. To create conditions for more people to participate in sports and enjoy sports, phenomenal mass sports events will continue to emerge, and the comprehensive benefits of events will become more and more obvious.

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