Channel communication matrix
It is the main channel for the external publicity and promotion of the content information of People's Daily Online. The website cooperates with more than 20 mainstream communication platforms, with the main account of People's Daily as the core, the small account of Jintai Information as the auxiliary, and its own copyrighted content as the basis, forming a huge new media channel communication matrix. At present, the matrix has covered today's Toutiao, Tencent Penguin, Baidu Baijia, UC Big Fish, Interesting Toutiao, Phoenix Dafeng, Netease, Sina Watch, 360 Kuaixiang, Sohu, Dongfang, Yidian Information, iQiyi video platform, Youku video platform, OPPO mobile phone, Huawei video and other mainstream business platforms, with a daily broadcast volume of more than 100 million. Based on the high-quality content and resources of the People's Daily, we have jointly built a number of high-quality columns, such as the People's Daily in Three Minutes and the V Observation of the Two Sessions. While improving the influence of content, we continue to promote the process of media integration and improve the effectiveness of content dissemination.
Interactive entertainment integrated marketing
It is a bold attempt to export the brand value of People's Daily Online. On the basis of mutual benefit and mutual trust, innovative business cooperation models have been derived and developed, such as the first domestic variety show "I want to open a shop" of Xingsu practical operation; Today's headline answering activity "headline hero", etc. We deeply understand the challenges and opportunities of the all media era, and are willing to make every effort to explore the media integration ecology with our partners to promote the integration, innovation and cross-border development of the cultural industry.
Cooperative telephone
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