Major reality, major revolution and major historical themes become the key engine for TV drama creation
Teleplay poster drawing: Li Jie
As a traditional center of domestic drama creation, how well is Shanghai prepared? Opening the creation memorandum of "Made in Shanghai", the history of the Party, the history of New China, the history of reform and opening up and the history of socialist development have been listed as the absolute protagonist as a strong voice.
The creation of domestic dramas is gradually entering the critical period of reducing production and improving quality within 10000 episodes per year - China TV/Network Drama Industry Report (2020), the creation conference continuously promoted by the State Administration of Radio and Television this year, and so on. These signals are jointly released from the data, policy orientation, and the creation process. The year 2020 is the year when China decides to build a moderately prosperous society in an all-round way and fight against poverty; In 2021, we will usher in the historic moment of the 100th anniversary of the founding of the Communist Party of China. Therefore, major reality, major revolution and major historical themes will become the key engine for the high-quality development of domestic dramas.
As a traditional center of domestic drama creation, how well is Shanghai prepared? Opening the creation memorandum of "Made in Shanghai", the history of the Party, the history of New China, the history of reform and opening up and the history of socialist development have been listed as the absolute protagonist as a strong voice.
From "Fighting Shanghai" to "Rooting in the Ground", different historical perspectives connect our way back
A piece of flower is fresh. Backed by the open fields, veteran Li Shuyuan sighed: "From 1980 to now, 30 years later, from the first eight seeds to the largest American ginseng industrial base in China today, we have not only completed our own growth, but also led fellow villagers to complete the process of getting rid of poverty and becoming rich." This is the main monologue of the TV series "Rooting in the Land". Zhou Dingli, the chief producer of the play and the general manager of Shanghai Li'ao Film Television Culture Media Co., Ltd., told reporters that the creation rhythm, which had been suspended by the epidemic, was back on track and would be a key play recommended by the State Administration of Radio, Film and Television to fight poverty, and would meet the audience in the second half of this year.
After the resumption of work and production in the film and television industry, many major theme works set up or created by Shanghai have tightened the clockwork. Sorting out the stories of these plays, a vivid scroll of modern China's century history unfolds slowly.
Glory and Dream, a major revolutionary historical teleplay, was set up by the General Administration in Shanghai, and Shanghai Television deeply participated in the creation. Starting from the first stroke of the party history, this drama will show the faith and pursuit of the first generation of leaders in new China in a freehand way. The War against Shanghai, planned and produced by Shanghai TV Station, focused on the period from 1949 to 1950, presenting the panorama of Shanghai's society during the year of liberation. Led by the General Administration and guided by the Propaganda Department of the Shanghai Municipal Party Committee, Meritorious Service looks back on the struggle of New China from poverty to innocence through the deeds of the "Medal of the Republic". In the old revolutionary base area of Shaanxi, Gansu and Ningxia, the Singing of Valley Drums by Xingge Culture tells the story of the farmers' agrarian revolution in those years with a small folk waist drum. Tencent Video has turned its attention to the new era. "The Great Power Undertakes" will publicize the touching truth of China's aid to Africa medical team's fight against the "Ebola" virus in 2014.
As Zhao Tong, director of the theoretical research department of the TV Art Center of the China Federation of Literary and Art Circles, said, "Through a series of major themes, viewers can see where we came from, how we are doing now, and where we are going in the future." Major themes are not only "sharp tools" to stimulate the cultural consumption market, but also "rich mines" for creators to absorb nutrients. It is reported that these key topics, together with the first round of "One Must Be Needed" and "Blossom", will be included in the gift season on the screen at the time of this year's decisive battle against poverty and the 100th anniversary of the founding of the Communist Party of China in 2021.
The stories that resonate with the public are always those extracted from the struggle
Fox Hunt ended with the double certification of public praise and popularity. For the first time, the audience saw the "Fox Hunting Operation" of the Ministry of Public Security in pursuit of economic criminals fleeing from abroad. Echoing the "Economic Investigation Publicity Day" on May 15, the screen narrative not only popularized the efforts and sacrifices made by economic investigation heroes to protect people's property, but also made our country's institutional improvement in maintaining social and economic order seen in a more cordial way.
Before that, because it is closely related to people's life, Settling Down has created a record of audience ratings since this year. The play has not only attracted wide attention on the TV platform, with the overall audience rating of the finale exceeding 4%, but also generated considerable volume on social media. Gao Changli, Director of the Department of TV Drama of the State Administration of Radio and Television, believes that TV dramas still have an important impact on public life while sticking to the mainstream of culture from the perspective of TV viewing data and the performance of online social platforms. Those stories extracted from the struggle can always win the communication effect of "network resonance" because of their empathy with the public.
In the layout of "produced in Shanghai", capturing inspiration from the history of reform and opening up and the history of socialist development has been a manifestation of creation. TV plays have entered different fields, opening up a wide angle for the audience to understand the times.
Among the lines to be broadcast this year, "Big River 2" has been finalized, and the stories of those pioneers who are constantly striving in the reform tide will soon be renewed; The People's Property also takes a drink from the history of reform and opening up, looking back on the hard process of transformation and development of state-owned enterprises; The ten chapters of Together are drawing to a close, and the most unforgettable memory of the Chinese people in the winter of 2020 will be written in a new form of era reportage; "Big Times" takes the entrepreneurial road of Zhongguancun scientific and technological elites as its entry point, echoing today's era of mass entrepreneurship; As a rare military drama in recent years, "Glory of Special Operations" will reflect the overall style and features of the contemporary Chinese army from the perspective of individual growth of soldiers. Wings of the State, Rise and Fall of the Core Sea and other dramas are respectively launched around the large aircraft project and the independent research and development of chips. China's achievements in science and technology will also become a new highlight on the screen.
It is worth mentioning that the creation of online drama in Shanghai has also opened the path of absorbing nutrients from important themes. Our Times is the first online drama in the field of information technology. The struggle history of the two brothers in the drama is not only the traces cast by the reform and opening up in the last decade of the 20th century, but also their different personalities and ideas will enlighten today's entrepreneurs. In addition, a number of high-quality projects, such as Business Investigator, Little Shede, Starting Line, Flying with You, The Light Chaser, Good Days, Pinellia, cover all aspects of contemporary social life, such as current urban family life, young people's entrepreneurial growth, children's education, Winter Olympic sports competition, public welfare assistance, etc, It is the theme of the times that the broad masses of people have new needs for a better life.
Domestic dramas have always had the mission of recording the times. When the epidemic has added new variables to the "great change not seen in a century", what "produced in Shanghai" is trying to do is to use the most familiar literary and artistic style of the audience to launch the source of the original intention and the spirit of struggle contained in the "Four Histories". (Reporter Wang Yan)
