What did the young creativity of four universities in Beijing, Kunming, Chengdu and Guangzhou show by recording the traditional intangible cultural heritage culture from the perspective of young people?

On April 28, "Today at Apple Innovation Camp - Beijing Kunming Rongsui" held an official graduation ceremony in Apple Sanlitun. For the first time, this camp expanded from Today at Apple in Beijing to Today at Apple in Beijing - Beijing, Kunming, Chengdu and Guangzhou. Student creators from four universities in Beijing, Chengdu, Kunming and Guangzhou shared their learning achievements in this camp course and showed their graduation works on the spot.

Today at Apple Creative Camp - Jingkun Rongsui cooperates with the China Rural Development Foundation to let students from 12 colleges and universities living in Beijing, Chengdu, Kunming and Guangzhou get close to Chinese traditional culture and present traditional intangible cultural heritage with a young perspective and creative ideas. Today at Apple Creative Camp - Jingkun Rongsui course focuses on video shooting, using iPhone , iPad, Apple Pencil and Mac, and FinaICut Pro X, etc Software Create. This year's tutors include Zhu Qiao, the food blogger, Huang Song, the director, etc.

On the site of the graduation activity of "Today at Apple Innovation Camp - Beijing Kunming Rongsui", the participants enjoyed the documentary short film with the theme of traditional crafts and culture, and through the perspective of the younger generation, they had a deeper understanding and showed the inheritance story of Beijing interior painting craft, Sichuan shadow puppet art, Yunnan tie dyeing craft and Guangdong southern lion dance.

It is reported that from November 6, 2023, 12 college students from Beijing, Kunming, Chengdu and Guangzhou will first participate in the "Today at Apple" group appointment course in Apple Store retail stores in four cities to learn how to use iPhone to record videos and make films with iMovie, And how to use Mac more efficiently.

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