The medical examination industry is an industry that helps people feel the pulse of health. While seeking the healthy development of the industry, practitioners should pay more attention to the interests and demands of consumers, and use genuine experience to add points and escort consumers' health.
According to a recent report by Jiefang Daily, in recent years, there have been many participants in the domestic medical examination market, and capital has entered one after another. However, marketing has become the main business of some private medical institutions under the presence of capital. The medical institutions are mixed, and the quality of medical examination is greatly reduced. A series of cases of "those who are ill are not found, and those who are not ill are found" drew the media's call for "it is time for the physical examination industry to 'check up'" - the physical examination industry should let itself get healthy first.
In recent years, the physical examination industry in China has developed rapidly. According to the data in the Statistical Yearbook of China Health and Family Planning, the number of physical examinations nationwide increased to 456 million in 2017; It is conservatively estimated that the market size of China's medical examination industry may reach 240 billion yuan in 2021. In addition to the traditional physical examination in public hospitals, the development of physical examination in private institutions is quite rapid, accounting for about 10% of the national market share.
"Rapids do not wash mud when they are fast", so the vigorous development of the industry inevitably has the problem of "growth pain". In particular, private physical examination institutions that "get married" with capital have been criticized in their growth. From saliva DNA test, non-invasive physical examination, "one drop of blood test", to "quantum medicine", and various tumor screening gene tests, various physical examination items are often more gimmicky than practical; Some medical examination results are inaccurate, personnel do not have employment qualifications, and diagnosis and treatment activities exceed the registration scope; Some have the problems of excessive physical examination, physical examination going through the motions, and price package "fooling"; Others try to reduce costs, use cheap reagents, purchase second-hand equipment, etc.
The development of the medical examination industry deviates from the original intention of protecting people's health. There are problems such as excessive capital expansion for a long time, blindly pursuing the development mode of "taking a large number of places", and the problem of imperfect industry standards, which is more related to insufficient supervision and the failure of offenders to receive punishment matching the violations.
As a knowledge intensive industry, the medical examination industry has high requirements for the professional quality of employees, which to some extent limits the expansion of medical examination institutions. However, if the medical examination industry is constrained by capital, and takes "horse racing enclosure" as the "blueprint", its strength is only used in marketing, while ignoring service and research and development, the development prospect of such enterprises is worrying. Taking a private medical giant as an example, according to its 2017 annual report, its sales increased by nearly 60% to 1.488 billion yuan, while R&D investment was less than 4 million yuan, accounting for only 0.06% of revenue.
The physical examination industry is an industry that helps people feel the pulse of health, and bears the health of millions of people. Relevant practitioners should actively assume the corresponding social responsibilities. While seeking the healthy development of the industry, they should pay more attention to the interests and demands of consumers. They should use genuine experience to add points and escort the health of consumers, instead of letting consumers spend money on physical examination, which will become useless in the end.
In the report to the 19th National Congress of the Communist Party of China, it was proposed to "implement the strategy of healthy China" and to "provide the people with all-round and full cycle health services". As the "outpost" of health management, the medical examination industry must make itself healthy first, and the relevant departments should also focus on tackling the industry disorder.
Further, such as private hospitals, specialized medical institutions and some medical device industries, there are problems such as the lack of standards and weak management as private capital injection makes the development of the industry full of vitality. Strengthening the guidance and management of the development of the health industry is a problem that cannot be underestimated.
In June this year, the Basic Standards for Health Examination Centers (Trial) released by the National Health Commission pointed out that health examination centers should establish a quality and safety management system for health examination, formulate various rules and regulations, and staff job responsibilities. All these have added a hard lever to help the development of the medical examination industry, and we hope that the improvement of the system and supervision can help the industry develop as soon as possible.
The physical examination industry is a sunrise industry. With the help of capital strength, we should stick to the original intention of protecting the health of the people. Only a good hand can play well.
