The top ten novels in the list of good management novels

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Rich dad and poor dad (revised version for the 20th anniversary)

Kiyosaki has two fathers: "poor father" is his own father, a highly educated education official; "Rich dad" is the father of his good friend, an entrepreneur who has not graduated from high school but is good at investing and financing. Kiyosaki followed the life path designed for him by his "poor father": went to college, served in the military, participated in the Vietnam War, and went through an ordinary early life. Until 1977, Kiyosaki witnessed that the "poor father" who had worked hard all his life lost his job, and the "rich father" became a rich man in Hawaii. Kiyosaki resolutely pursued the steps of "rich dad", entered the business world, and then boarded the Fortune Express. Kiyosaki's wealth stories show the different views on money and wealth between "poor dad" and "rich dad": the poor work for money, and the rich let money work for themselves! The 20th Anniversary Revision has also made the following upgrades in content: 1. A letter from the author Robert Kiyosaki is enclosed; 2. "Today after 20 years" runs through the whole book, and today's economic situation is used to confirm the original idea of rich dad; 3. Core ideas are refined to facilitate the recollection of classics and consolidate memories; 4. Integrating new learning modes makes your understanding of the book more efficient

·145000 words

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Bottom logic: see the bottom card of the world

If we only teach you "dry goods" (methodology) in all walks of life, it is just "giving people fish". Once the environment changes, "dry goods" will no longer apply. But if the underlying logic is taught to you, it is "teaching people to fish". You can use the unchanged underlying logic to develop a methodology that adapts to the current situation. Therefore, only by mastering the underlying logic and exploring the invariance in the changing world can we see the essence of things dynamically and continuously. In this book, I summarized the contents of the underlying logic described in the Five Minutes Business School, and shared with you the underlying logic in five aspects: right and wrong, thinking, individual evolution, understanding others, and social cooperation, so as to show you the bottom card of the world.

·130000 words

Influence (classic version)

One of the business must read books recommended by Fortune magazine, which has been popular around the world for 30 years, is also the most powerful and treacherous psychological best seller! Because of its influence, persuasion has become a science. Whether you are an ordinary person or a lobbyist for a certain product or career, this is the most basic book and the cornerstone of your understanding of people's psychology. In this book, the psychologist Dr. Theodini explains why some people are very persuasive, but we are always easy to be deceived. The six psychological secrets hidden behind the impulsive obedience to other people's behaviors are the root of all this. Those persuasive experts always use them skillfully and let us obey.

·167000 words

principle

Ray Dario, the great investment god of Wall Street, has been living and working from scratch for more than 40 years, recommended by Bill Gates, Luo Jisixu, Wu Xiaobo, Zhang Ruimin, Pan Shiyi, Wan Weigang, Fu Sheng and other human resources. Rui Dalio is one of the world's top investors and entrepreneurs, and the founder of Bridgewater, a hedge fund company. Since its establishment, Bridgewater has earned far more profits for its clients than any hedge fund in history. Dalio believes that the success of Bridgewater originates from a set of principles he pursues, which are also the most important things he learned in his life. Dalio believes that we can treat life, management, business and investment as machines, and systematize them into a series of principles. This book describes the two cornerstones of his principles - extreme truth-seeking and extreme transparency, and introduces the creative merit based on this, as well as the decision-making mechanism based on credibility evaluation. More than 500 principles in the book will help us keep an open mind, see the reality, correctly evaluate ourselves and others, calmly face the problems of making decisions and building a strong team, further understand ourselves and achieve continuous growth. Dalio believes that his success is not due to his personal characteristics, but because he learned the principles of being a man and doing things from his failure, and most people and companies can use these principles to better achieve their goals.

·762 words

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Human Consciousness: Bottom Logic and Top Cognition

The Awakening of the World consists of four chapters, namely, the essence of truth, cognitive awakening, relationship boundaries and business logic, which explain the essence and laws of life, cognition, love and business one by one. Each chapter is composed of dozens of short articles on the subject from various perspectives, pointing directly at the people's hearts and making people think deeply. This book aims to help readers understand the underlying logic and truth of things, realize cognitive awakening and breakthrough, and truly achieve the second growth and leap in life.

·70000 words

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dry process

The content of this book is just a simple "labor outlook" generated from my superficial life experience and thinking. But at the same time, it is an unshakable "belief" obtained from my personal experience of more than 70 years. It can also be said that it is a correct "philosophy" that has been proved by practice.

·71000 words

Value: my thoughts on investment

The book consists of three parts and 10 chapters, which introduce Zhang Lei's personal history, his investment philosophy and methods, his thinking on self-cultivation of value investors, and his understanding of entrepreneurs and entrepreneurial organizations with a great pattern view, as well as his understanding of talent, education, and science. The book contains a large amount of valuable information, including not only the seven high-altitude formulas proposed for the first time, more than 10 investment cases disassembled in detail, but also 11 exquisite hand-painted color inserts and 19 precious photos.

·212000 words

Marketing Management (16th Edition)

Marketing Management (Version 16) is the new work version of Philip Kotler, an outstanding professor (honorary professor) of international marketing at Northwestern University Kellogg School of Business. Marketing Management has been popular around the world for 55 years and has been translated into more than 20 languages, known as the "Marketing Bible". After half a century of precipitation and continuous updating, Marketing Management has always stood at the forefront of marketing practice, and is regarded as the standard by global managers and business schools. In the 16th edition, the author uses a new framework to elaborate on the basic principles of marketing management, market characteristics, marketing strategy planning, design value, communication value, channel value, and growth management, helping readers formulate marketing strategies and plans, create and disseminate brands, and realize the long-term value of enterprises.

·580000 words

Xiaomi's entrepreneurial thinking

Lei Jun's first work completely analyzes the business thinking of founding and operating Xiaomi. Lei Jun systemically combed 30 years of entrepreneurial philosophy and business philosophy, deeply reviewed the "millet model", and believed that the core of sustainable success lies in only doing one thing: adhering to the "Internet+manufacturing" route, promoting efficiency revolution, and maximizing user interests and economic efficiency. Lei Jun's book is the first time to fully disclose the three iron laws of products, the seven word formula of the Internet, the efficient model, the explosive model, the elements of the ecological chain, etc. It involves multi-dimensional experience in management, investment, work, etc., providing reference and guidance for entrepreneurs and managers, as well as providing continuous and progressive head thinking for ordinary people.

·200000 words

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Feng Tang's Mind Skill

He is a management expert who loves literature and art, a business leader who is proficient in McKinsey and Zeng Guofan's career, and an investor who is a doctor of medicine. Ten years of McKinsey's strategic planning experience, five years of China Resources Medical Group's founding experience, and five years of CITIC Capital's investment management enlightenment - Feng Tang's 20 years of continuous cross-border success experience have been condensed into this book, Feng Tang's Success Mind. Feng Tang said, "I summarized the hardships, thunder, mountains and people I have experienced in my 20 years of professional management career as' Feng Tang's way of doing things'." Based on western McKinsey's management methods and Chinese classic wisdom of doing things, Feng Tang's experience of 20 years of practical work in the workplace was integrated, The content framework is Feng Tang's unique views+method quotation extraction+rich application scenarios+experience cases+practical methods, which can help you practice in reality, seek methods in work, know people in communication, and upgrade in thinking. It is written to everyone who wants to do something, can do something, and continues to achieve great things.

·204000 words

Eternal fire

The book "Eternal Huohuo" is a complete reproduction of Zhang Ruimin's confusion, reflection and discussion on the problems encountered in every stage of the enterprise's development since 2005. If you are an entrepreneur, you may be surprised to find that Zhang Ruimin has given answers to many of the problems you are facing more than 10 years ago; If you are a manager of a large enterprise, when you read this book, it will be like having a time-space dialogue with a wise man and predecessors. For all the problems you have encountered or are about to encounter, this book has exquisite insights and enlightenment; If you are an ordinary person, in this book, you will learn how to make a generation of Chinese entrepreneurs dare to take the lead in the world and lead enterprises to achieve long-term success in the constant upheaval.

·379000 words

Beauty of system

The Beauty of Systems is a concise guide to system thinking and a powerful tool to understand complex dynamic systems, helping people improve their ability to understand and analyze the systems around them. From personal problems to global complex challenges, this book can provide you with wise answers and insights. As a practical introduction guide, this book not only explains the basic concepts of system dynamics and lists common system structures, but also states in detail the three characteristics of complex systems, eight traps and countermeasures, 12 reform methods and 15 survival rules. The author liberates system thinking from the world of computers and equations, explains how system thinking can be applied to various practical problems with various real cases, and shows readers how to improve and apply system thinking skills, which are generally considered to be the core skills of global leadership in the 21st century. The author believes that systematic thinking will help us find the root causes of problems and see multiple possibilities, so that we can better manage and adapt to complex challenges, seize new opportunities, and create a completely different self and a new world. A book, which leads the way of personal, organizational and social changes, makes people wake up and change the way they look at the world and system, so as to change the development process of today's society and make people live better in a world full of complex systems.

·139000 words

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Marketing psychological warfare: master 36 kinds of purchasing psychology, and directly hit customers' hearts

Gandalf, the American sales master, once proposed that sales is 98% of product knowledge with understanding of humanity+2%. In the field of sales, there is a very important underlying logic and core essence - insight into user psychology. This book divides users' purchase behavior into six psychological stages, and proposes 36 key psychology that affect users' purchase decisions. For each psychological effect, the author conducts accurate analysis from the three logical levels of "What Why How" to help marketers find the key buttons for users to place orders. Whether the practitioners in charge of brand marketing and product operation or ordinary readers, I believe that after reading this book, they will be able to develop a pair of insight into people's minds.

·115000 words

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Japanese Candle Chart Technology: A Modern Guide to Ancient Oriental Investment Technology

Steve Neeson, the father of the "K Line" and the leader of the "Candle Chart", has been selling the classic financial investment technology analysis for nearly 30 years, making the public familiar with the pioneering work of the candle chart technology. The author revised the original book in the second edition in combination with the changes in the global market in recent years. American technical analysis expert Steve? Nissen's representative work of technical analysis gives a comprehensive and practical explanation of "Japanese candle chart technology". Integrating the essence of eastern and western financial analysis theories and techniques, using typical and vivid graphic cases and clear text analysis, a book will enable you to master the strategies and techniques of financial investment in stocks, bonds, funds, futures, etc., improve trading ability and reduce volatility risk. It is not only suitable for newcomers to the stock and futures markets, but also beneficial for veteran technical analysts.

·152000 words

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Morgan Syndicate: A Generation of American Banking Dynasty and the Rise of Modern Financial Industry

On Wall Street, just read this book! Mr. Jin Liqun, the first president of the AIIB, proofread and translated it, which can be called the "Complete History of American Finance". The 40th National Book Award of the United States is a grand and magnificent Wall Street epic. Forbes magazine recommends one of "20 influential business works". This book is so far the first great work on the American financial dynasty. It is a panoramic view of financial history full of insights: from the perspective of the Morgan Consortium, we can see the rise and fall of the entire Wall Street and the modern financial industry.

·708000 words

Influence (new and upgraded version)

Since its publication, "Influence" has always been a best seller. Because of its influence, persuasion can become a science. Whether you are an ordinary person or a lobbyist for a certain product or business idea, this is a basic must read book and the cornerstone for you to understand the psychology of others. Psychologist Robert Theodini explains why some people are persuasive, but we are always gullible. The six psychological weapons hidden behind the impulsive obedience to other people's behaviors are the root of all this. Those persuasive experts always use them skillfully and let us obey. After nearly 7 years of intensive research, Theodini found the seventh psychological weapon - Alliance, expanding the six psychological weapons to seven; The book contains 100000 words of updated content, including new research and discoveries in behavioral psychology in the past 10 years, and hundreds of new cases in business, management, science and technology, personal growth, family education, etc. in the past 5 years. This book has the highest citation rate in social psychology, and was nominated for the annual awards of the American Psychological Society and the American Psychological Foundation. They are 75 business must read books recommended by Fortune magazine; In China, the "Influence" series of books ranks among the top 10 best sellers in the management of major online and ground bookstores all the year round.

·316000 words

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Cash is king: keep profits and reduce costs

Cash is the King provides a unique cash management system that can help enterprises manage their capital risks. There is always enough cash in their accounts to deal with emergencies. At the same time, enterprises can make real money and live longer and better in an era of economic uncertainty. The core method of this system is very simple: every time you earn a sum of money, you first deposit part of the profits into the account, and then use the remaining money to pay for the company's expenses and expand reproduction. On the one hand, this way can ensure that you can make real profits and turn profits into real gold and silver. On the other hand, it can also control costs and do more refined operations with less expenditure. Through this mode, your company will really earn money, and can always accumulate wealth without falling into the dilemma of capital shortage. It's time to update your business logic. The purpose of making money is to keep money! Practice cash as the king, and turn your company from a money eating monster into a money making machine.

·130000 words

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Deep cognition

Deep Cognition is an application guide that tells you how to understand the internal logic of things and understand the essence of business. Some people can see the opportunity of wealth, but they can't catch it; Some people read extensively, but they are helpless when dealing with problems; Some people analyze things in a clear way, but they are at a loss when implementing... The goal that should be achieved with our efforts has not been achieved yet. The fundamental reason is that our cognition of most things is on the surface. This book can help you change your inherent thinking habits, gain deep understanding, understand the business laws of things, and gain your own wealth.

·104 thousand words

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Winner's mental skill: the way to learn from the experience of governance

Feng Tang, an expert in strategic management, is the first book about management from the perspective of history. Zizhi Tongjian is the core and case base of Feng Tang's Chengshi. Feng Tang has studied Zizhi Tongjian for more than 40 years and combed it carefully for three years. He has integrated the superior wisdom of managing people and the world with McKinsey's strategic thinking, and interpreted the human nature, strategy, rise and fall, and life in 1300 years of history from the perspective of success, which has been summarized into this practical guide that can be read and used by modern people. The Winner's Mind Skill uses the case of "Zizhi Tongjian · Zhou Ji" to describe the way to achieve success in the contemporary era, and writes it to workers, managers, and all who want to take the lead.

·153000 words

Su Shimin: My Experience and Lessons

Blackstone Group, founded by Su Shimin, is a giant of global private equity asset management companies and real estate management companies. By the third quarter of 2019, Blackstone had managed more than 550 billion dollars. The per capita profit of Blackstone Group is 9 times that of Goldman Sachs, and the average return over the past 30 years has reached more than 30%. More than 70% of the top 50 companies and pension funds in the United States have Blackstone investments. Su Shimin is famous for its rigorous investment process, innovative trading methods, diverse business fields and doing everything well. He led Blackstone Group to become a global private equity and real estate investment company giant step by step with his unique investment principles and management principles. He spent his whole life studying and thinking about how to succeed and realize his dreams. He condensed the experience and lessons accumulated in these decades into this book.

·217000 words

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Administration

classification

state

attribute

Number of words

Update time

Rich dad and poor dad (revised version for the 20th anniversary)

Bottom logic: see the bottom card of the world

Influence (classic version)

principle

Human Consciousness: Bottom Logic and Top Cognition

dry process

Value: my thoughts on investment

Marketing Management (16th Edition)

Xiaomi's entrepreneurial thinking

Feng Tang's Mind Skill

Eternal fire

Beauty of system

Marketing psychological warfare: master 36 kinds of purchasing psychology, and directly hit customers' hearts

Japanese Candle Chart Technology: A Modern Guide to Ancient Oriental Investment Technology

Morgan Syndicate: A Generation of American Banking Dynasty and the Rise of Modern Financial Industry

Influence (new and upgraded version)

Cash is king: keep profits and reduce costs

Deep cognition

Winner's mental skill: the way to learn from the experience of governance

Su Shimin: My Experience and Lessons