Knowledge points about anchor text of external blog

Anchor text: refers to a link with a keyword, such as: Zblog topic 。

1. The above link forms inside and outside the station are called anchor text.

2. The keywords on the anchor text should be the keywords of the web page to which the link points. In the above example, Cai Wenfeng's personal blog is http://www.caiwenfeng.cn/ The keywords of this page.

3. Each page, including the home page, column page, and content page, should have their own keywords. When doing content, anchor text should be added to them, not just the home page.

4. Generally, if the website is large in scale, the long tail keywords of the content page can achieve good ranking only through the anchor text in the site. For some competitive long tail keywords, you can strengthen them by adding anchor text in your own blog. (On the other hand, if the self built blog is only used as anchor text for several target keywords, it seems a waste of resources).

About External Blog

1. What should be paid attention to when sending content?

Try to send content that is similar to the content on your website. For example, IT and tourism.

The article should not come from your own website. Or, very unimportant content on your website, such as those that do not want to be ranked, those that have been copied many times, or other explanatory text.

I met this situation: I posted the article on my website to my own blog, and later found that the article ranked higher than my website. The way to prevent this is to try not to post articles on your website. If you do, you must modify the title of the article.

2. How many anchor texts can be carried in the article?

According to the length of the article, it is no problem to carry more than ten anchor texts in the article. These anchor texts should be target keywords or long tail keywords.

3. Do I need to point every target keyword to the home page?

If the same keyword appears many times, just add it once. Try to be the first time.

Multiple keywords can point to the same page. However, if the keyword is not the target keyword of that page, the point has no practical significance.

4. Can I post this article on my self built blog to other blogs?

sure! If they are the same, they can send many articles at the same time, such as more than 100 articles, which is very similar to blog group building. (There is a hidden danger of being punished for the establishment of blog groups)

5. If no one visits this article and no one clicks it, is it OK?

sure! Because our goal is to let search engines include and add external anchor text to your website.

6. Do self built blogs have to be included?

yes. However, it is impossible to control its inclusion. After completion, submit it to the search engine.

7. Do you want to establish multiple blogs or enrich several blogs?

Keep enriching several blogs. Because blogs also have weight, they can become your resources in the future. The friendly link location of a blog can be used to exchange links with other blogs.

For example, your blog links to the other party's website A, and the other party's blog links to your website B.

That is: you can link your own blog and other people's websites at the same time, on the condition that his blog also links to your website. Form a kind of exchange and sharing of blog resources.

8. Self built blogs are built on the free blog system on the one hand, and independent blogs on the other. Which is better?

The advantage of building a blog on a free blog system like Sina is that it is free and you can build multiple blogs.

Of course, it is good to establish an independent blog. If you have original content, post it on an independent blog, or create an independent blog with a secondary directory on your website. If the content is pseudo original or collected, the free blog system can be used.