Market background: transformation of traditional brands
Talking about vivo mobile phone Brand, I believe most people's impression of it is still limited to a traditional mobile phone brand Step height The advertisement of blue and white porcelain still haunts my mind, making vivo always unable to link with a number of emerging Internet brands. On reflection, this is also closely related to the idea of Vivo brand in product design and marketing for many years. The main offline market and celebrity endorsement seem to be the unique way of survival for OV and other brands, so that in a small town in northern China, you can see a dazzling array of huge advertising posters of Vivo.
OV and its two brands are like a bunch of twins. It is not difficult to see that they have something in common through their products. But even though the two brothers would wear the same clothes when they were young, they will gradually form their own unique style as they grow older. The success of OPPO is not within the scope of this article for the time being. With the Vivo Z5x mobile phone obtained from the Pacific Ju Super Value crowd test, we can talk about the brand transformation of Vivo through product design and actual experience.
Get started quickly: remember every moment
I don't use many products of vivo personally, especially before the transformation of vivo. In order to commemorate this exciting moment, we recorded the above unpacking video at the first time we got the product. This video contains Unpacking and quick start 、 External sound quality comparison 、 Call quality test Three parts, video and graphic content complement each other.
Quick unpacking: feelings behind classic design
The packaging of the vivo Z5x is almost the same as that of mainstream smart phones. The classic Tiandi box packaging and content display are the same. There is a cardboard waist cover on the outer side of the main packaging box, and the Slogan with "unlimited global power" is printed on the colorful background, which ingeniously conveys the functional characteristics of this mobile phone, and the short slogan is catchy and popular.
The white main package is simple and generous. Vivo's brand logo and Z5x's model logo are printed with hot blue gold technology. The subtle texture changes can be seen in the light, and the details can be handled carefully. The packaging design of a product is enough to see the value and mission of the manufacturer for this product. The gray vivo brand logo is printed on the left and right sides, which is slightly low-key compared with the front, so it can avoid stealing the limelight.
Attached accessories remain at the mainstream level in the industry, including charger x1, Micro USB data cable x1, clean water protection case x1, card pin x1, quick start guide and warranty card x1.
Product Design: the Mainstream Aesthetics Born in the Times
The appearance design of mobile phone products is a question that manufacturers can never get around. Appearance is the first productive force. Today, mobile phone products are seriously homogenized, the appearance design seems to have become a breakthrough for mobile phone manufacturers to seek differences, and also an important factor that directly affects whether consumers choose to buy a product. Vivo Z5x aims at the positioning of sub flagship products, so it also tries to keep its appearance design under the mainstream aesthetic of this era.
For most consumers, choosing to buy a mobile phone is a matter of thought, while the real use of a mobile phone is a long process, and the long-term durability is far more than a short-lived flash in the pan. Gazing at the phone in front of us, Vivo may also read the heart of most consumers. Instead of cutting the axe on the Z5x, he concentrated on some details. If we use one sentence to evaluate the appearance of the Z5x, it is "no color, no inferior".
Vivo Z5x adopts the mainstream sandwich structure in the industry. The whole mobile phone is composed of three parts: screen panel, middle frame and back cover plate focus Are concentrated on the screen. Vivo Z5x adopts a hole digging screen solution in the overall screen idea. Officially, it is called "pole comprehensive screen", which is intended to condense the colorful scene into one point. Behind each technology, there must be a moving story. Compared with the Liu Haiping screen and the water drop screen, the hole digging screen occupies a smaller screen area, and the camera can be placed in the upper left or right corner of the screen according to the internal structure design of the body Software The matching optimization of UI makes it not particularly abrupt in visual perception. The diameter of this front camera is only 4.59mm, which is the default of vivo Z5x wallpaper , the upper left corner is deliberately designed as dark color to minimize the sense of existence of the camera.
The vivo Z5x is equipped with superlinear dual speakers. The earpiece on the top of the fuselage is designed as a speaker, which is just at the junction of the screen and the middle frame. The black earpiece net cover also looks modest and low-key. A light sensor and an infrared sensor are also hidden on the right side of the earpiece, which are covered by the black front panel and almost invisible to the naked eye.
It may be due to the stacking of internal components that the four frames of the vivo Z5x fuselage do not maintain the same width, even though the width of the upper and lower frames is quite different. Perfectionists may feel that there will be some sense of contradiction in vision.
The front panel of the whole fuselage is made of 2.5D curved glass. The transition between the edge and the middle frame is more smooth and natural. It will be more comfortable when your fingers touch the screen edge. Considering the connection of different materials and different planes, a ring of black polycarbonate material is added between the vivo Z5x screen panel and the middle frame for transition. Although the flagship products of many brands also have similar treatment, the Z5x transition area is much wider and protrudes significantly from the middle frame of the body, making the whole screen panel feel floating, The overall thickness of vivo Z5x has reached 8.85mm.
After we finished talking about the screen, we turned our attention to the middle frame. Even though gradient color is a popular color match at the moment, we seldom see that the middle frame and the back cover are designed with gradient color at the same time. Vivo Z5x gives people a bright feeling. Through communication with the customer service of the official Tmall flagship store, The middle frame of vivo Z5x is made of 3D composite material, so it will not affect signal reception and transmission. There is no slot in the antenna belt on the whole middle frame. But it's not difficult association The composite middle frame is not as strong as the metal material in terms of structural strength, which may reduce the strength of the fuselage. As for whether there will be a hunch down phenomenon, we should patiently wait for online posts.
The volume key and power key are located on the left side of the fuselage, consistent with the middle frame of the fuselage. The position of the power key is lower, and it is easy to operate and light up the screen when holding it with one hand. It is more friendly to hold the left hand. Pressing the power key and the volume down simultaneously with the index finger and middle finger can trigger the screen capture operation. The right hand will be slightly inconvenient. The two keys are slightly loose, but the actual experience shows that the press damping is moderate and the rebound feedback is clear.
An AI key is designed on the left side of the body. The function triggered by this key can be customized in the phone settings. By default, short press is for intelligent map capture recognition, double click is for intelligent view photo recognition, and long press wakes Joy Voice Assistant , you can also modify it according to your preference. AI key is more to provide a convenient entrance for AI experience, so we hope that vivo can open more system functions and even third-party functions to access this key in the future.
A large number of interfaces and openings are concentrated on the bottom frame of the fuselage, from left to right 3.5mm Headphone cutout, microphone, Micro USB data interface and bottom speaker. The 3.5mm headphone interface is reserved, which indeed provides great convenience for many audio enthusiasts who have HiFi wired headphones and users who like webcasting. However, the Type C data interface that does not follow the mainstream is also a big slot.
The vivo Z5x has three colors, namely, Polar Night Black, Phantom Black and Aurora. The one I got is just the popular Aurora color. Vivo also has its own unique idea on the processing of gradient colors. Instead of blindly adding some special texture texture, it is based on solid color gradient, The reflection of light from different planes creates a feeling of aurora, which will be more pure and neat visually.
The camera of vivo Z5x is arranged in the upper left corner of the back of the fuselage, and the popular three shot scheme is adopted. The three cameras and flash are wrapped above the raised module, and the surrounding rims slightly protrude from the camera module, which can protect the lens when the phone is placed flat on the desktop.
The rear fingerprint module is designed on the right side of the rear camera. The overall design is a rounded rectangle with a large touch area. Post fingerprint has been used on mobile phones for a long time. After iteration and update of numerous products from different manufacturers, it has a relatively high technical level in recognition rate, acquisition speed and security. There is also a slot that has to be mentioned. The fingerprint identification module of vivo Z5x is slightly higher, and it is not easy for users with small palms to reach the fingerprint identification area with their index fingers.
The middle frame and back cover of the vivo Z5x are not designed as a whole, so there will be some splicing gaps. Due to the tolerance problem in the assembly, the joint between the back cover and the middle frame cannot be completely kept on the same radian plane, and the palm can sense the height difference under the normal holding condition, which will bring some hand feeling effects.
The body weight of vivo Z5x is 204.1g, and the three dimensions of the body are kept at 162.39x77.33x8.85mm. The overall weight distribution is relatively uniform, and the upper half of the body will not be too heavy when held by one hand, resulting in instability of the overall center of gravity. As far as the overall grip feel of the Z5x is concerned, the large radians on both sides of the back, together with the round middle frame, can add a lot of color to the grip comfort of the phone. When using the horizontal screen, the large radians of the rounded corners also make the four corners of the body against the palm of the hand no obvious discomfort.
Over the years, Vivo has always given me the impression that it is an imitator who strives for progress in stability, rather than a brave and radical creative school. Even though there is a trace of innovation in flagship products such as NEX, on most sub flagship and 1000 yuan machine products, vivo still keeps pace with the mainstream of the industry, integrates the strengths of all families, maintains a humble and learning attitude, and is willing to work hard on such trivial matters as making up for others' weaknesses, This may be the way for Vivo to survive in such fierce competition.
Screen performance: strength interpretation LCD will never be a slave
The screen is the main medium for interaction between people and devices, and feedback between devices and people. Especially in small handheld devices, the screen plays an important role. Therefore, how to make breakthroughs and improve the screen technology is also a problem that manufacturers have been thinking about. To this day, we can no longer find the kind of shock on the display screen brought by the full fitting process, and any emerging technology will become flat after it is popularized and mass produced. The emergence of the concept of full screen seems to have become a hot topic. From a technical perspective, full screen is the best solution that can be realized and mass produced at present, while the more advanced folding screen is obviously not mature enough.
Vivo has tried almost all the comprehensive screen solutions in the industry, and the Z5x is also the first mass production mobile phone to adopt the hole digging screen solution. In actual experience, compared with Liuhaiping and Shuidiping, there is indeed less sense of visual fragmentation, and the screen will display a more complete picture. The four corners of the screen are also highly consistent with the four corners of the phone contour, and the large arc round corner transition is used to maintain a high visual consistency from the inside out, and the appearance will be more harmonious.
In terms of application adaptation, the following two problems need to be solved for the hole digging full screen like vivo Z5x. One is whether the big round corner transition will affect the application display. From the actual experience results, Funtouch OS has already made optimization and adjustment in the system application, and most third-party application developers have also seen the round corner screen in about a year trend , some adjustments have been made accordingly, so most mainstream applications do not need to worry about this problem; The second is whether the hole digging area will block the application screen display. For this reason, I also tested some commonly used third-party applications, and finally found that vivo skillfully controlled the height of the top bar of the system at the same position as the lower edge of the camera hole digging, and the display of the application content will not exceed the camera hole digging. A neat design solved this embarrassing problem.
After talking about screen design, we return to the display quality of the screen itself. Vivo Z5x is equipped with a 6.53-inch LCD screen, with a screen scale of 19.5:9, a resolution of 2340x1080, and a pixel density of 394ppi. Combined with the natural advantages of LCD screen, it looks as delicate as the AMOLED screen of about 430 ppi, reaching the level of retinal screen.
The vivo Z5x is equipped with an LCD screen, which displays the same set of samples with OnePlus 6 equipped with AMOLED screen. The color performance of Z5x is lighter. Accustomed to the rich and colorful AMOLED, occasionally looking back at the LCD screen will also have a relaxed feeling.
In order to meet the user's needs for different color temperatures, vivo Z5x also accesses the color temperature adjustment option in the system's setting menu, You can freely adjust the color temperature performance according to your own preferences to achieve an experience consistent with your own perception.
In terms of screen brightness, I don't have a professional brightness test tool, so I can only take vivo Z5x to the outside to test its brightness performance. In the actual experience, in the outdoor environment with strong light, the brightness of the vivo Z5x screen is still very good, and you can clearly see the content displayed on the screen. This brightness performance is used to deal with some daily use environment without too much problem.
The highly concerned LCD screen, with an ultra wide display ratio of 19.5:9, meets the mainstream standards of the industry in terms of hardware. With years of technical accumulation in screen calibration and software UI adaptation, vivo has made this screen perform very well in practical experience, In particular, it has a better sense of visual immersion in games and video scenes. The only fly in the ointment is that the LCD screen is much thicker than the AMOLED screen, which increases the body thickness and has no connection with the fingerprint under the screen.
Performance experience: the flagship SOC of Snapdragon family
The vivo Z5x is equipped with Qualcomm Snapdragon 710, a mid tier chip. It is a processor chip with eight cores and a maximum frequency of 2.2Ghz. The matching GPU is Qualcomm Adreno 616.
The most intuitive way to measure the performance of a mobile phone is to test it through professional score test software. Vivo Z5x Angora rabbit 173665 points in the run, compared with the previous generation of NEX standard version and Huawei P20 Keep at the same level. GeekBench4 CPU test scores 1869 points for single core and 4698 points for multi-core.
Vivo Z5x provides a combination of 4GB/6GB/8GB running memory and 64GB/128GB storage space. There are four versions to choose from, and there is also a significant gap in price. 8GB of running memory is a common configuration in mobile phones of the mainstream Android camp. Even though people once thought that Android was a resource hungry system, as long as it was given enough resources, there would always be a time to eat enough, and there would always be a limit to the pursuit of anything. The mobile phone's operating memory has risen to 8GB, which I think may be the arrival of a stable stage.
As a midrange oriented product, SOC naturally provides a rich storage portfolio on the premise of consistency. The beggar version of 4GB+64GB is not recommended. Personally, the 6GB+64GB and 8GB+128GB versions should be the most cost-effective choice. From the practical experience, there is about 5.6GB left in the background idle state in the 8GB operation, which is used to cope with the daily social, information and other lightweight applications and the current popular mobile games without too much pressure.
Vivo Z5x is equipped with the multi Turbo technology developed by Vivo itself, which optimizes the experience from multiple dimensions, such as games, heat dissipation, AI, games and underlying central core resources. The new ART++Turbo also further improves the system operation efficiency from the compiler system level, bringing better performance to the powerful hardware configuration.
In terms of daily applications, Center Turbo optimizes the priority of the framework within the system. When the background occupies a lot, it reserves fast channels for applications that need urgent calls, improves the loading speed of applications, and switches between multiple applications more smoothly. AI Turbo technology can automatically learn the usage habits of applications, greatly improve the cold start speed of applications through accurate prediction, and also retain the memory cache of high-frequency APP use, improving the reading speed. In the game scenario, AI Turbo can also judge the priority of background applications, effectively improving the startup speed of the game.
Game experience is the most direct way to drain the performance of mobile phone SOC, and it is also the most resource consuming usage scenario for most consumers in the process of using mobile phones. What performance will a mid tier SOC bring in games? In this link, the Kuaifu App produced by Aifo Technology is used for auxiliary testing, which is convenient for intuitively recording and drawing frame rate changes during the game. Two popular mobile games of Tencent participated in the test《 Glory of Kings 》And the newly renamed and upgraded Peace Elite.
After entering Glory of the King, the system will match the image quality with the ultra-high image quality mode by default, but the resolution is in the low level and the high frame rate mode is also off. To further drain the SOC performance of Snapdragon 710, manually adjust the resolution to high gear and turn on the high frame rate mode. The picture quality and fluency performance of the whole game were excellent, and there was no jam in the multi player battle. After the game, the Kuaifu App showed that the average frame rate of the whole game remained at about 59 frames, the frame rate fluctuation range was 1.03, and the CPU was mainly run by large cores.
In the "Peace Elite" chicken eating battlefield, the system will match the image quality to the HD/high frame rate mode by default. Manual adjustment to a higher gear is not possible. In normal games, the average frame rate of the Kuaifu App display remains around 29 frames, and the frame rate dial range is 0.95. Judging from the broken line graph drawn by the software, the frame rate shift is relatively obvious, but the actual game experience is not very big, and the CPU runs mainly with large cores.
Vivo also designed Cooling Turbo heat dissipation acceleration technology for Z5x this time, and re optimized the overall temperature control strategy of the mobile phone. With the aluminum alloy metal and graphene heat dissipation design inside the body, the overall heat dissipation performance of Z5x is outstanding. In the process of experiencing the above two games, after each game (about 30-40 minutes), use a temperature gun to test the temperature of the mobile phone. The heating area of the vivo Z5x fuselage is concentrated below the fingerprint module on the back of the fuselage. The maximum temperature after half an hour of game is 37.2 degrees Celsius.
In the process of video creation, the process of exporting and rendering is the most expensive part of mobile phone resources, so it has also become a test project to test the performance of mobile phones. In the test, I used four video clips with a resolution of 1080p and a total time of two minutes to render and output the same background music. Vivo Z5x took 4:07 seconds, and one plus OnePlus 6 with Snapdragon 845 took 2:49 seconds. From this, it is not difficult to see that Snapdragon 710, a mid tier SOC, still has a significant gap in hard power with flagship processors like 840.
The reading and writing speed of memory chips is also an important factor affecting the performance of mobile phones, especially some image creators need to copy video or picture materials frequently. In this link, AndroBench is used to test the read and write speed. The test screenshot above shows that the continuous read speed of vivo Z5x is 500.19MB/s, and the continuous write speed is 193.02MB/s. The overall performance conforms to the performance of mainstream UFS 2.1 chips.
Image Creation: Wisdom Advantages Illuminate a New Vision
When it comes to image creation, it can be said that Vivo is the best at it. I remember that Vivo had a slogan of "Camera&Music" long ago. With years of technical accumulation in camera calibration and software algorithms, Vivo was able to make a breakthrough in the image field in the face of such fierce market competition. The vivo Z5x is also equipped with a rear three camera combination, which belongs to the combination scheme of main camera+wide-angle+depth of field. Regardless of the actual imaging effect, just looking at the hardware stack can show the sincerity.
Before the official shooting, we need to explain the specific parameters of the vivo Z5x cameras. Post three shots, in which the main shot is 1600W pixels and the aperture is F/1.78; The secondary camera is a depth of field camera with 200W pixels, and the aperture is F/2.4; The wide-angle lens is 800W pixels and the aperture is F/2.2.
The viewfinder interface of the vivo Z5x is slightly more complex than that of ordinary mobile phones. The location of buttons is basically the same as that of mainstream smart phones, but a list of function options is added on the side of the shutter button to separate some buttons originally hidden in the secondary menu, which makes it easier to take photos and view.
The actual imaging performance of the camera still needs to be expressed through sample pictures. I took vivo Z5x to the beautiful Changfeng Business District of Taiyuan City at the weekend to take a stroll, eat, drink and take some sample pictures. Under sufficient outdoor light, vivo Z5x 16 million pixels The main camera can maximize its effect, and has a good performance in the details and colors of the scenery. Especially after the HDR is turned on manually, the highlight part of the picture can be suppressed, and the dark part is lightened, so the overall appearance of the picture is better.
If you switch to wide angle mode, you can shoot a wider picture. Just like the above group of samples, it can well contain the building of Shanxi Grand Theater and the whole square. However, the wide-angle mode is bound to produce some distortion at the edge of the picture, for example, the two buildings far to the left are obviously inclined inward.
After the night scene mode is turned on, the system will automatically judge and calculate the exposure time according to the current light environment, and take multiple pictures continuously for algorithm synthesis. Generally, it needs to wait about 2 to 3 seconds to complete the shooting, and about 5 seconds to complete the imaging process. The above two groups are the samples taken in the night scene mode, and the image tolerance and brightness details should be better.
Looking at the sample taken by the same mobile phone alone is not enough to explain the problem, so I also added a Meizu 16Xs of the same price as the reference object when taking the sample. In a well lit environment, the imaging levels of both are good. The picture of vivo X5z is colder, and Meizu 16Xs is warmer. The problem is that the sky and the blue glass of buildings in vivo are grayer, close to the real look; Meizu has higher saturation and is more pleasing to the eye.
From the perspective details of the building, the analytical power of vivo Z5x 16 million pixels is less than that of Meilan 16Xs 48 million pixels, and the problems caused by not too high analytical power are also obvious, resulting in more noise and reduced picture purity.
Enlarge the dark part of the picture, and the brick texture on the red wall is not very obvious. Meizu can still see it vaguely with its high resolution, and the vivo Z5x is completely blurred.
After the HDR is turned on manually, the overall picture is brightened, especially for the building body. The texture of red bricks is obvious. At the same time, the highlight of the sky was suppressed, but there were some gray and dark corners.
The above group of samples can more intuitively show the obvious improvement of HDR in imaging effect.
Color reproduction performance, you can feel it by yourself.
In the environment with complex light, their anti glare performance is basically the same. Vivo Z5x has lower overall brightness and better purity; Meizu 16Xs has better brightness, but it also brings more noise.
Vivo Z5x provides a night view mode, which is easy to find through the above group of samples, The overall brightness of the picture has been improved after turning on the night view mode, especially the dark details.
In the front view, vivo Z5x is equipped with a 1600W pixel lens with an aperture of F/2.0. Vivo adds three new playing methods to the front camera, namely, portrait light effect, Super HDR backlight and Ai beauty. The Z5x portrait light effect supports six adjustment options: natural light, studio light, stereoscopic light, LOOP light, rainbow light and monochrome background. The first three can achieve global light compensation, and the last three need to place the face in a round box.
The Super HDR backlight technology is also used in the front camera of vivo Z5x. It is easy to see from the above group of samples that after the front HDR is manually turned on, the bright parts of the picture are suppressed, the brightness of the dark parts is improved, and the overall picture brightness of the sample is balanced, and the appearance will be more comfortable.
The AI beauty function design has a separate entrance, and the beauty option cannot be enabled in the normal photo mode. In Ai beauty options, you can manually adjust the degree of beauty, support stepless adjustment from 0 to 100, and also include rich adjustment options such as skin color, whitening, and face slimming. Use digital software to move a knife anywhere on your face. Through practical experience, the beauty effect is relatively natural and gentle, and there will be no pale face or blurred contour caused by excessive skin abrasion.
It is worth mentioning that vivo also integrates the graffiti special effects and filters of some third-party photography software into the system's photo application, integrating them into a "AR Cute Shot" function. The system's own graffiti special effects are in cooperation with Tiantian P Chart and Youtu. However, there are few graffiti special effects currently included, and I believe that more playing methods can be supported through subsequent software updates.
In terms of video creation, Z5x supports three shooting modes: ordinary video shooting, delayed photography and slow motion photography. The output video quality includes 4K 30 frames, 1080P 30/60 frames, and 720P 30/60 frames. A wide variety of high-quality video materials also help Vloggers cut better videos in the later stage.
Vivo Z5x takes the lead in supporting short video capture, which can directly capture and edit videos suitable for popular applications such as dithering and fast hand in camera applications. After sliding into the short video capture interface, you can customize the video beauty, filter and video special effects, and you can also select music from the online music library as the video score. After the shooting is completed, you can also add filter effect or time effect in the editing interface, so that you can have more visual effects.
In addition to the powerful shooting function, vivo Z5x also provides a wealth of post-processing options. Select a photo in the album to enter the editing mode. There are three categories: ordinary editing, fun beauty, and AI matting. Ordinary editing is not much different from the photo editing function on ordinary smartphones, mainly involving some basic inversion, clipping, mosaic Add subtitles and more.
Qumeiyan includes some beautification options in the aspect of portraits. It can identify the character body in the screen through AI intelligent recognition technology, and support the settings of filters, beauty, makeup, and body beauty.
The AI matting function has not been seen in the other phones I have experienced before. If it is correct, it should be the first launch of vivo. As the name suggests, the main function of matting is to separate the portrait from the background, support the optimization of individual layers, and support adjustment operations such as adding filters, artistic painting effects, blurring, replacing the background, and picture shading. In my opinion, the most useful function is to replace the background. It is convenient to design inch photos with red background and blue background.
