#Case study # Why are 3c earphones so rampant? Do you have a big man to help me analyze their specific steps? They are amazing. They can hit the ranking list in ten days or a month
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This is their link. Let's have a big guy analyze it Amazon.com: YAQ Wireless Earbuds Bluetooth Headphones, 40H Playtime Stereo IPX5 Waterproof Ear Buds, LED Power Display Cordless in-Ear Earphones with Microphone for iOS Andriod Cell Phone Sports : Electronics Amazon.com: GOLREX Bluetooth Headphones Wireless Earbuds 80Hrs Playback Wireless Charging Case Digital Display Over-Ear Earphones with Earhook Waterproof Ear Buds with Mic for Sport Running Workout Black : Electronics https://www.amazon.com/Catitru-Bluetooth-Headphones-Waterproof-Canceling/dp/B0CPWGWZWP/ref=zg_bs_g_12097478011_d_sccl_35/137-7641074-5121648?th=1
I have roughly read the following information content, but did not analyze it in detail, for reference only: Of the three links you sent, only B0CRDH7455 has invested significantly in advertising to promote, which is of low value in preliminary judgment and analysis. For the other two asins, advertising investment is very low and naturally accounts for a large proportion, which is worth analyzing and paying attention to. During the growth of the two ASIN rankings, common features will be found as follows: 1. They all ran during BD. 2. They are all 5-star reviews. 3. The time of the top hot word search ranking explosion home page basically coincides with the time point of the category traffic ranking explosion 4. They were all launched within one month after being put on the shelves. 5. There is basically no advertising investment, and the proportion of advertising is very low. 6. I didn't go to the site to check carefully, but I estimated that the launch outside the site is not a necessary condition. There is a deal+keyword home page ranking operation, and the offsite order supplement is not particularly important. 7. The price is very high before the deal. The comment of B0CSDJY5DY has been stripped, either the mirror comment has been broken, or the variant has been broken. B0CPWGWZWP comments are still available, but they are also consolidated comments.
Before the other party had no bd, the link ranking was very low, so 90% of the best deal was reported by the service provider. Keyword ranking can increase dramatically, but it is also big word ranking, and does not require advertising investment. In addition to buff blessing in the new product period, it is unreasonable that there is no black technology.
The main methods of summary are: Merge 5-star comments (variant or mirror) Find the service provider to report the deal logo New product period buff Ranking of keywords promoted by black technology Price strategy: sell high and sell low.The selling price of new products has been increased (not excluding running out of the station with a large discount or brushing the transaction price), and then cooperating with bd to brush a large amount of seckill discount (about 70% of the seckill discount of the two), increasing the weight of system recommendation. The stock volume, rhythm arrangement and style characteristics are the tactics of 3c old sellers.
The means are not new, but the key is to be able to judge at what stage and under what conditions these means are effective. For example, in the 3c headset market you listed here, these two links are standard products. There are a lot of homogeneous products, 3c blood sea, but the capacity is the same, the product depreciation rate is high, and the consumption rate is very high.In an active market of standard products+large capacity, it is possible to use black technology service fees instead of advertising fees to promote new products. However, if you apply this method to other non-standard products such as clothing, the search conversion rate is not active, and the capacity of the market is not large, it will certainly not work.
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