Meaning of SEO long tail words, bidding words, index words, related words, drop-down words and associative words

In SEO optimization, we often see long tail words, bidding words, index words, related words, drop-down words, associative words, etc. What are the meanings of these terms? What are the characteristics and how to collect, summarize and sort them out?

1. What are the long tail keywords

Long tail keywords are short for long tail words, which are words that are searched by some people but have a low search volume. Generally, they are expansion words of core keywords and secondary keywords.

Features of long tail keywords: small search volume, composed of multiple words, high and low search frequency, strong pertinence, large number and high conversion rate

use 5118 keyword mining The function can quickly mine the keywords and long tail words of the whole network, and it saves time and effort.

For example, the long tail words of the four camera phone are shown in the following figure:

Users who search for "four camera phones" have a clear purpose, that is, they want to take photos, and they probably want to place orders. So if we can rank these long tailed words in the drop-down box better, we will get a lot of accurate user traffic.

2. What are bidding words

Bidding words are keywords that are considered to have commercial value.

For example, when we search for keywords such as Baidu, Sogou and Google, we often see the words "advertising" in the top ranking results. Such rankings are bought with money, and such keywords are called bidding words.

3. What is index word

The famous ones are Baidu Index, 360 Trend, Google Trend, etc.

The key words here are called index words, which have high commercial value.

The purpose is as follows:

• Research the keyword trend of the whole network, and the keyword change trend in the past 10 years
• Demand map, hidden focus of users
• Group portrait, focus on user's group portrait

4. What are related words

Related searches displayed at the bottom of the search results page.

As a long tail keyword, it is a good place for keyword expansion and user demand.

5. What are drop-down words

At the beginning of this article, the picture of the long tail word is the drop-down word of Baidu search box. It is also called Baidu SuggestWord, Baidu search association words or Baidu search drop-down list, Baidu drop-down box, Baidu drop-down words, etc.

The purpose is to improve the user's search experience and efficiency faster and better.

This function was later widely used by major Internet products: all major search engines are using search box drop-down words, dithering drop-down words, WeChat drop-down words, and today's headlines drop-down words; 1688 drop-down words, Tmall drop-down words, JD drop-down words, etc. are all such cases.

6. What are associative words

When entering keywords in search engines such as Baidu, a lot of words and sentences will be displayed in the drop-down box. The purpose is to quickly provide users with the information they need, which has high reference value.

7. 5118 Big Data Marketing

We can use 5118 Industry Thesaurus 、 5118 keyword mining 、 5118 Dithering Hot Words 、 5118 Zhihu keyword ranking query And other functions, use big data to quickly summarize the long tail words you need, and screen out valuable uses.