How can a beginner operate a dithering account from scratch when learning dithering?

In this Internet era, dithering has become the hottest and most popular traffic gathering place. Official data shows that the number of daily active users of Diaoyin is up to 400 million. In this era of traffic king, how should we operate Diaoyin, a geomantic treasure?

"Two microenterprises and one shake" has become the standard marketing configuration for entrepreneurs and enterprises, but for you who are still ignorant of playing shake, this super dry article will make your trip worthwhile!

1、 Positioning

Before doing dithering, be sure to know what your dithering short video does, what traffic you want to attract, or how to realize it later.

If what I do is health care, health care knowledge sharing, and health care recipes sharing, it will bring value to fans. Later, it can be realized by selling brown sugar, or selling some other health products.

Positioning must be vertical. As we all know, users are hierarchical. Users of different ages have different concerns and needs, so the content of account positioning cannot face the entire group.

The content of an account cannot meet the needs of everyone. It is vertically oriented and focuses on one category. For example, the target users of the account positioning are "college students and teenagers". The account positioning is split according to their needs:

① Online courses ② Clothing ③ Fine accessories ④ Beauty products

You can apply for a dithering account based on the number of split positions, and try your best to cover all the needs of this group. Such an account has more marketing value.

A common operation mistake of novices: when most novices operate dithering, they will shoot a funny one today and an emotional one tomorrow. Even though this video is popular or tens of thousands of fans have gained popularity, the fans who come here do not have much cash value.

Because people come here to tell jokes and poison chicken soup about you, they are seldom interested in your products and advertisements.

Attached are 6 hot areas:

① High appearance ② Talent ③ Funny ④ Teaching ⑤ Human ⑥ Movie and TV Golden Melody

There are three ways of realization that can be done with dithering:

① Dithering sales

② Star Map receives advertisements and promotion tasks

③ Diversion and sales of products

2、 Video idea and form

1. Excellent video production

Compared with other short video platforms, Ditto has an obvious advantage that its image quality is clear and its special effects are cool and fresh, which attracts a large number of young people and makes users younger as a whole

Therefore, dithering has high requirements for most video content and shooting skills. If conditions permit, it is better to prepare professional studios, cameras, lighting props, background walls, etc. Of course, a mobile phone can also be operated. After all, Zhu once is also a mobile phone photographer.

2. Ensure the quality of each frame and improve the completion rate

The completion rate is an important criterion for the determination of the dithering algorithm. If the content and picture quality of the video at the beginning are not attractive, the video will soon be deleted. If the completion rate is too low, it will be judged by the dithering system as poor content and can not be recommended.

This is a detail that most novices often ignore. Many friends release 30s~60s of content as soon as they come up. It is conceivable that if the quality of such works is not high, there is almost no completion rate. For novices, the first few video content must be controlled at 7-15S.

3. Real people appear

Dithering can not only provide entertainment content, but also be a platform with social attributes, so real people will get more attention when appearing on camera, and the dithering system will give more recommendations.

In this era when everyone looks at face, the leading actor who chooses real people to appear on the screen in the dithering should have a certain face value, or look good after opening a beautiful face. At least, it should give people a clean feeling.

4. Non real person appearance

Video is just a carrier of content, so it is also very suitable for Xiaobai, who has no resources, to choose a non real person. Of course, there are also many big TVs who have been outputting content in the form of non real person, such as Half Buddha Immortal in Station B, Wizard Finance, etc.

5. Keep up with popular challenges

Every day, there will be new content in dithering, which may be imitated by others. If more people participate, it will become a hot topic.

At this time, we can follow the trend to participate. It is possible that our videos can also be popular. This is actually the same principle as the hot search on Weibo, but we rarely create hot spots, but we can take action to participate.

Keeping up with popular challenges can also increase the traffic portal. There are three portals to access the content of dithering, the first is recommendation, the second is attention, and the third is challenge.

3、 Video production and optimization

Ditto is a decentralized platform. If you want more fans and traffic, you can only rely on high-quality content. Therefore, video production and optimization are also the basic skills for the success of Ditto.

The video content is mainly produced from three aspects, which will further optimize the content.

1. Background music

There are two main points for background music: ① it should be consistent with video content; ② it should use background music with high user recognition, such as popular music for dithering or music on the charts of major music software.

2. Special effects

There are many special effects of dithering: reverse playback, slow playback, loop and other basic special effects. Proper use of these special effects at key points of the video will have better effects.

3. Title and Cover

The use of cover is very important, mainly to attract users. A good title and cover will greatly help video playback, completion rate and sharing volume.

In addition, the title has a large role space, which can echo the video content or cooperate with users in the comment area.

4、 Release and maintenance

1. Release time

You can select the time period with the largest number of active dithering people to publish. For example, the rush hour is from 19:00 to 22:00 after work, or the lunch break.

2. Make good use of the comment area

When the account has a certain number of basic fans, many users will leave comments every day, reply to these comments in a timely manner, and do a good job of interaction, which will have great benefits for account activity and fan absorption.

In addition, the comment area can also be used to guide users and lay a good foundation for later drainage.

(You can use dithering as an advertising platform. The more you play, the better the advertising effect will be.)

5、 Experience in optimizing the operation effect of dithering

1. Content positioning and optimization adjustment

The positioning goal of the account must be clear. In the early stage, you can choose several directions to test, such as funny, cute, and good-looking. You can make timely adjustments based on your own strengths and user feedback on the test results to choose the most suitable positioning.

Note: The closer the industry is to money, the easier it is to realize, such as finance, finance, stocks, blockchain, etc.

2. Cold start of account

At the early stage of the account, there are not too many fans. At this time, the data will not have too many recommendations. You can add several dithering creators of the same type to encourage and help each other.

3. Stable update frequency

From the first video release, form your own stable update time. The interval time should not be too long, do not change the update time at will, and do not stop and change intermittently. Otherwise, users have no expectations of your video, fans have no stickiness, and the platform will not give too much traffic support.

4. Data operation

The data of the dithering platform, such as the number of likes, the number of referrals and the number of comments, has a complete set of industrial chain behind these data. Taobao can search for keywords such as dithering viewing, comments, likes, and find the corresponding businesses to complete.

5. Multi account matrix

The dithering project is very suitable for making an account matrix. First, develop a large one, and finally other small ones can drain the large one.

6. User operation

When producing video content, we can more stand on the user's side to meet some of their needs, such as "leave a message on the comment area about the content most wanted to see in the next video", "select users to draw a lottery when the number of fans exceeds ten thousand", etc. These techniques can improve the weight of the account and the number of fans.

In combination with the user tonality, propagation law and content tonality of the dithering platform, we usually learn from other peers to learn operating skills, and summarize the most suitable methods.

7. Content is king

Ditto is a short video platform. Video people focus more on content. Starting from new, strange, interesting and knowledge points, they carefully create or carefully imitate high-quality content. I believe that high-quality content and unique operation mode will have a good effect

The above are some skills about dithering operation. I hope they will be helpful to you.