Since 00:00 on March 16, people in low-risk areas can freely pass through the country with the "green code", bringing a surge of "compensatory homecoming" people who go home on holiday during the Tomb Sweeping Day.
On March 19, Feizhu released the Tomb Sweeping Day Travel? Trend Report (hereinafter referred to as "Report"). According to the data, the number of tickets booked for the Qingming Festival of Flying Pigs in the past week More than 150% more than last week , Pre order quantity of trans provincial long line tour More than 170% higher than the previous week 。 It is also a good choice to spend the Tomb Sweeping Day holiday to enjoy flowers and spring in the surrounding area, and the booking volume of Feizhu Rural Home stay More than 165% growth 。
Judging from the popularity of travel routes Beijing 、 Hangzhou 、 Kunming 、 Xi'an 、 Haikou 、 Zhengzhou 、 Zhuhai 、 Dalian 、 Xiamen Equal destination The fastest growth rate of air ticket booking, and the increased tourist source is mainly family visits and tourism. It can be seen that the local New Year backlog of nostalgia will usher in a centralized release.
Since the May Day holiday has five days, the enthusiasm for cross provincial long line travel is high. Many people have not planned a small and long holiday for the Tomb Sweeping Day, so they have arranged their tickets for the May Day trip early. The average booking period of May Day tickets was advanced to about 55 days, and the number of bookings was also Over 100% growth over the same period of 2019 。
In terms of price, at this time last year, it was hard to find tickets worth two or three hundred yuan everywhere. The ticket prices of Qingming and Wuyi have recovered to the same period in 2019, with the average price of Wuyi tickets reaching 830 yuan, up 30% from 2019.
At present, there are still some opportunities to pick up leaks on the "special ticket" channel of Flying Pigs. Some popular routes still have about 20% off tickets, such as Beijing Xiamen, which is as low as 290 yuan, Shanghai -Beijing 300 yuan, Guangzhou Beijing 408 yuan, Hangzhou Sanya 600 yuan.
In terms of accommodation, rural revitalization has led to significant growth in rural home stay and resort hotel bookings, Qingming rural home stay bookings increased by more than 165% The urban fugitives are full of longing for the original natural environment. Popular online hotels, desert stars, Tibetan Nyingchi Gongbu Manor Hotel, a flower resort in spring, and Moganshan Akita Bugu homestay, a fairy tale world in the mountains, are popular.
Reservation of Qingming Hotel More than 140% more than last week , ranked by the number of bookings, Beijing ranked first among the most popular cities to stay during the Tomb sweeping Day holiday, while Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Chongqing, Changsha, Wuhan and Xi'an ranked in the top ten.
Self driving travel with strong security and privacy is still the first choice. On the Feizhu platform, the pre order volume of Qingming rental car was compared on a weekly basis Increase by more than 140% The average vehicle use cycle is 3 days. Sanya, Xi'an, Haikou, Guiyang, Yantai, Haikou, Zhuhai, Hangzhou, Zhanjiang and Shenzhen are popular self driving destinations during the Qingming Festival.
To meet the diversified travel needs of consumers, Feizhu will March 21 Launch Spring Tourism Promotion It has brought more than 10000 preferential products with the theme of flower appreciation, parent-child, eating delicious food, etc., with a discount as low as 40%, covering many popular destinations such as Sanya, Guangdong, Jiangsu, Zhejiang, Shanghai, Hunan and Hubei. In order to realize the freedom of appreciating cherry trees, Feizhu will also launch Cherry Blossom Broadcast in Japan, South Korea and other countries, leading the national netizens to "cloud chase cherry trees".
Wu Ruoshan, Special Researcher of Tourism Research Center of Chinese Academy of Social Sciences, During the 2021 Spring Festival holiday, many places throughout the country responded to the "local Spring Festival" initiative, and the demand for returning home and tourism was delayed. The May Day holiday of Tomb Sweeping Day will largely release the backlog of travel demand during the Spring Festival and stimulate the full recovery of the tourism consumption market.
